The RTO Show: "Let's talk Rent to Own"

Send us Fan Mail What if the biggest growth opportunity for your Rent to Own business isn't in your showroom, but online? In this episode of The RTO Show, Peter Shau sits down with Ryan Krass, CEO and CTO of Wow Brands, to explore how Rent to Own operators can generate more leads, improve lead conversion, leverage CRM technology, optimize Google Ads, and adapt to changing consumer behavior. R...

Send us Fan Mail What does it take to bring together the entire Rent to Own industry for its most important event of the year? In this episode of The RTO Show, Peter Shau sits down with APRO CEO Charles Smitherman for a behind the scenes look at RTO World 2024 in Orlando. They explore how the industry's largest conference comes together, the growing importance of legal compliance, leadership...

Send us Fan Mail Curious about how a TV producer makes waves in the rent-to-own industry? Join us as we chat with Justin Burns, Director of Marketing for Full O Pep Appliances, dba American Rental Home Furnishings, live from APRO's RTO World 2024 convention. Justin brings his unique perspective from a 15-year TV production career and shares the intricate process of crafting marketing strategi...

Send us Fan Mail Ever wondered how rising costs are shaping consumer behavior in the retail world? In our latest episode, we sit down with Jennifer Harrod, owner of Jameson's Sales and Rentals, right from the heart of APRO's RTO World 2024 convention in Orlando, Florida. Jennifer shares her story of a grueling 16-hour drive to the event through heavy rain and offers a candid look at her...

Send us Fan Mail Ever wondered how to achieve consistency and engagement in your social media marketing? Join me, Pete Shau, as I dig into this topic with industry experts Chad Fosdick and Jerard Norman at APRO's RTO World 2024 convention in Orlando, Florida. We uncover the powerful blend of organic content and strategic ad placements. Chad shares his secrets on making community-focused posts...

Send us Fan Mail What if you could navigate economic turmoil without sacrificing essential services? Join us on this episode of The RTO Show, where Jason Winters from Impact Holdings unpacks the effects of today's economic climate on the rent-to-own (RTO) industry. We break down the rising costs of living and how RTO offers a lifeline for those in financial straits. Jason reveals the hidden o...

Send us Fan Mail  Value has always been the difference between one RTO company and the next. In a sea of the same what sets your brand apart. Well, Benefit Marketing Solutions have the answer. With their help you can offer your customers some of the best membership programs in the business. From extended service plans, to discount medical products, and even Tele-medicine options BMS memberships ad...

Send us Fan Mail The industry of RTO has been in existance for over 40 years. It has overcome adversity, misunderstanding, and economic downturns. With a solid history and over 10 billion in revenues annually you would think that there is nothing but great things headed our way.  That is until bills A9585 and S9275 were introduced to the New York legislature this past session. With the possibility...

Send us Fan Mail The best way to brand and advertise your RTO company is to go all out. To make sure that you leave no stone unturned and no area uncovered. When it comes to making their brand a household name no RTO company does it better than Cleek's Home Furnishings Rental and Sales in Missouri.  Everywhere you go in Missouri you can see and hear about "Tiger" John Cleek Jr'...

Send us Fan Mail Everyday there are challenges to face and overcome. Not all situations are the same and in fact the only thing that makes them similar is the fact that they become obstacles on the road to success. Karen Martin has many years of multi-unit management under her belt and she is a master at overcoming obstacles. From labor shortages to long distances she brings insight on how to cope...

Send us Fan Mail      You don't have to run the world to be a major player in the RTO industry. Premier Franchise owner Chad Fosdick explains why empty file cabinets and new beginnings are the best way to help you make your mark in the community you live in. He also explains his seats on both APRO and TRiB Boards and how they affect the industry today. Of course nothing comes easy whether its...

Send us Fan Mail      You know that there is a fire in the heart of the people who work in the RTO industry. It never dies out. Well in this case it was burning enough to take Leroy Steen out of retirement to build his own RTO brand in the state of Texas. The owner and operator of Rent Buy in Texas gives us insight on what brought him back to the industry from retirement, how he opened his stores...

Send us Fan Mail      In the RTO industry we have relationships with our customers and those relationships are vital to the success of our locations. Another important relationship is the one we share with our Vendors. Nekotva has played a critical part in the growth and expansion of our beloved industry for years and now we get to speak with them directly through Brian Rosen. Brian has been a ven...

Send us Fan Mail      In RTO who doesn't love the feel of a big sale with a new customer? Thing is now it probably started from an on line or text lead from a CRM program. Everyone is going digital and our customers are as well. Most showrooms are going quiet and the walk-ins are becoming more and more digital in nature. Now is the best time to work on making our sales associates better at th...

Send us Fan Mail      There are many things we can do to grow rental revenues, but today's question is what's more important to do first. Should you increase the marketing budget to bring in more leads or invest in sales training to close more agreements. This is an old question we shed a brand new light on. Listen as we talk to the owner of Vox-pop-uli about the way he sees the marketin...

Send us Fan Mail      There are some traditions in RTO as old as time. A good old fashion sell a thon is one of them. Over the years these sales events have progressed and defined themselves to be a major staple in the day to day business of the RTO Industry. War Rooms are a great way to motivate your teams, make some sales, and most importantly grow by renting and moving product. But just how doe...

Send us Fan Mail      There is always a silver lining so to speak. Even on the roughest days there are the positives that happen. Look for the small wins because they add up. Don't try and tackle the entire RTO Industry at one time. Chip away at it and remember the battle isn't won in just one sitting it's won in small settings. I just wanted to remind our team members out there tha...

Send us Fan Mail    It's easy to forget the basics when everything seems to be changing on a daily basis. James Harvey from Buddy's Home Furnishings is here to remind us how to get it done with the basics from GM buy in, to making us laugh, its all in the process. Here are some of the things that gets his region to collect and hopefully they will help you to! Visit us online at www.thert...

Send us Fan Mail  "Think you’ve heard it all in marketing? Get ready to be surprised! Adam Ball from Esquire Advertising just shared a wealth of insights on the show, and honestly, it’s hard to believe—but it's real. Adam’s approach uses state-of-the-art marketing software that delivers some of the best ROI I’ve ever encountered. This isn’t just another ‘good idea’—it’s a no-fail strateg...

Send us Fan Mail      It's seems like there is a million ways to deal with our employees these days. Looking for the right approach can be a difficult task but, Katie Marie Meyer has some insight that might help things out. Want to gain the trust of your employees or make sure they understand what's expected of them and us? Here are a few tips and tricks from onboarding to P.I.P. plans ...

Send us Fan Mail      We have talked a lot about the need for marketing and what we should do to make that happen. This episode covers how to review the data from your marketing and making the necessary adjustments to close those leads or to switch up to what form of marketing really works for you. Is Google the answer, YouTube maybe, what about social media? It's all about knowing how to get...

Send us Fan Mail    In the land of ever growing RTO companies there are still the single store owners that bring customer relationships to life, inspire and push innovation, and show a different side to Rent to Own. Owner Jennifer Harrod along with her son Jeremy have been taking care of their customers in Shelbyville, KY for years and face different kinds of obstacles with their one location. Wit...

Send us Fan Mail   In the midst of what has started finally becoming the normal after COVID, and looking through what differences have emerged in RTO we are left with finding out how to navigate this new market. That means learning new sales strategies and adapting to the current marketplace whether it be new customers, new ways of shopping, or new vendor relationships. With these changes comes br...

Send us Fan Mail When it comes to turning things around in an RTO store there is no better place to start than with the manager. They have the potential to change the atmosphere, attitudes, and drive of their team. The GM is the captain of the ship and in every case they hold the keys to change and improvement. Many of failing stores have been turned right side up with a new perspective from a pos...

Send us Fan Mail There isn't much in else in Rent To Own like watching a potential new customer walk in the front door. I gives hope and brightens the entire day. When you watch a potential customer leave empty handed is can feel as equally defeating. Why would they leave? Hopefully those potential customers didn't see the silent sales killer in action... Incorrect price tagging. In RTO...