The Room Where It Happened

What does it take to steer one of the world’s most iconic sports properties through a high-stakes transformation? For Greg Maffei, it meant navigating tense negotiations, decoding power dynamics, and learning to read the room, sometimes quite literally. In this episode, Greg unpacks the behind-the-scenes moments that almost derailed the Formula One deal, the trust-building that kept it alive, and...

What happens when a hungry banker decides to transform food delivery? For Will Shu, it meant hitting the streets as Deliveroo’s first rider, facing unexpected challenges, including getting a scooter helmet stuck on his head and navigating a high-stakes antitrust investigation. In this episode, Will shares the key moments that shaped Deliveroo’s journey, from its humble beginnings with just three r...

What does it take to disrupt an entire industry? For Danny Winer, it meant ignoring conventional wisdom, challenging the biggest names in retail, and taking a multimillion-dollar gamble on a single Super Bowl ad.  In this episode, Danny shares the unexpected turns that led him from entertainment to entrepreneurship, the moment Gordon Ramsay’s team came calling, and how he built a brand by goi...

Step inside the moments that shaped the world’s biggest brands in The Room Where It Happened , a brand-new podcast hosted by Jake Humphrey. Each episode sees the guest take us back inside a room and a moment that changed the course of their careers. With unprecedented insight on the pivotal decisions, unexpected turns, and behind-the-scenes moments that propelled companies to global recognition -...