The Rockstar CMO F'in' Marketing Podcast

This week our host Ian Truscott shares a thought from his Tuesday 2¢ blog about whether the marketing funnel is dead. Ian then joins Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, in our marketing studio to discuss rebranding. No prizes for guessing what inspired this conversation, but it's not just about X, Jeff shares 5 steps fo...

This week our host Ian Truscott shares a thought from his Tuesday 2¢ blog about buyers' pains and aspirations. Ian then joins Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, who returns from holiday to the marketing studio to discuss a new TLA from Forrester LRM (Lifecycle Revenue Marketing). And we end the show in the Rockstar CMO...

As our resident Rockstar CMO strategy advisor Jeff Clark is away again this week, host Ian Truscott shares a thought about card counters and what we can learn as marketers from them. Ian goes backstage with Keith Smith, Managing Director of The Advertist, the UK’s only independent new business development platform that helps agencies build their new business pipeline. Keith is also the host of The...

In a different format this week, Ian Truscott is following some advice to share a bit more of his perspective, especially while Jeff Clark (our resident Rockstar CMO strategy advisor) is away he flies solo sharing his view of the friction in sales that he calls FOFU; the Fear of F'in' Up and what marketers can do to overcome it. Continuing the theme of learning more about Ian, he shares a chat he...

This week our host Ian Truscott chats with Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, and they share their best and worst experiences of B2B influences, both in their careers as analysts and as marketers at B2B technology vendors. Todd Irwin, Chief Strategy Officer and Founder of New York-based brand strategy and creative agen...

This week in the Marketing Studio, Jeff Clark, our resident Rockstar CMO Strategy Advisor and former Forrester Research Director, turns the tables on host Ian Truscott and he shares what Jeff described as the "Five F’in Fundamental Faces of Our Personas". Ian then goes back backstage with Matthew Woodget, the business story telling guy, who last appeared on episode 112. Matthew is a technologist,...

This week in the Marketing Studio, Jeff Clark our resident Rockstar CMO Strategy Advisor and former Forrester Research Director, turns the tables on host Ian Truscott and asks him about his 5 f'in' steps to creating personas. We get a double dose of The Content Advisory as their Chief Problem Solver and Lead Analyst, Cathy McKnight, returns for a chat about a topic that's on the lips of all market...

This week our host Ian Truscott joins Jeff Clark our resident Rockstar CMO Strategy Advisor and former Forrester Research Director in the Marketing Studio, where Jeff shares how to create your ICP (Ideal Customer Profile). Ian then goes backstage with Tim Ringel, a serial entrepreneur with the passion and drive to push past the status quo. This desire to make things work the way they’re supposed t...

This week our host Ian Truscott joins Jeff Clark our resident Rockstar CMO Strategy Advisor and former Forrester Research Director, in the marketing studio where Jeff shares a model for measuring your brand, with some practical ideas. Ian then goes backstage with Mark Ordover, Chief Operating Officer at Evergreen Trading, a media investment firm that is powered by trade. Ian learns about how media...

This week our host Ian Truscott joins Jeff Clark our resident Rockstar CMO Strategy Advisor and former Forrester Research Director, in the marketing studio where Jeff shares his 5 f'in' fundamentals for campaign planning. Ian then goes backstage with Jill Jago, a futurist, entrepreneur and strategic communications consultant who has worked for global design firms, including NBBJ, Arup, AECOM, and...

This week our host Ian Truscott joins Jeff Clark Rockstar CMO Strategy Advisor and former Forrester Research Director in the marketing studio where Jeff shares a model for customer marketing. Ian goes backstage with Connor Altier, the Global Brand Strategy Lead at Reebok, who shares the story of his fabulous career so far, some insight into working for a B2C brand and has a great nomination for ou...

This week Jeff Clark Rockstar CMO Strategy Advisor and former Forrester Research Director turns the tables on host Ian Truscott to discuss the 5 F'in' fundamentals of content marketing, as he asks the questions. Sarah Kimmel, VP of Research at Simpler Media Group, returns to continue to dive into a new report from CMSWire, The State of the CMO – Insights from the 2023 Annual Chief Marketing Office...

This week our host Ian Truscott and Jeff Clark Rockstar CMO Strategy Advisor and former Forrester Research Director are by the Rockstar CMO Swimming Pool, to discuss five candidates for our portal to marketing hell, nominated by our podcast guests. Find out which one Jeff fishes out to dry off in the sun and which ones he decides are doomed. The nominations that get Jeff's attention comes from Tim...

This week Ian Truscott stops by the Marketing Studio to join Rockstar CMO Strategy Advisor and former Forrester Research Director Jeff Clark as he shares seven steps for conducting a marketing capability gap analysis. Ian then goes backstage with Riaz Kanani, the Founder and CEO of Radiate B2B who, as you’ll hear, has a habit and track record of building and scaling successful businesses, includin...

This week in the Marketing Studio Rockstar CMO Strategy Advisor and former Forrester Research Director Jeff Clark shares his 5 F'in' Marketing Operations fundamentals, sharing with host Ian Truscott the five foundational functions of a marketing operations team. Matt Bailey, the founder of Sitelogic returns. After over a decade in digital marketing, Matt founded Sitelogic in 2006, initially as a d...

This week in the Marketing Studio, host Ian Truscott and Rockstar CMO Strategy Advisor Jeff Clark are inspired by an article on the Forrester blog by Jessie Johnson, Principal Analyst at Forrester - Let’s Chat About B2B Personalization - so they did. Ian then goes backstage with David Allison, a human values expert, global researcher and best-selling author.  As the founder of the Valuegraphics Pr...

This week in the Marketing Studio host Ian Truscott and Rockstar CMO Strategy Advisor Jeff Clark are inspired by a nomination for the Rockstar CMO Swimming Pool from episode 131 by Andrew Davies - Chief Marketing Officer at Paddle. Andrew nominated "vendors creating categories", and they discussed this from both the buyers and the vendor's perspectives. Ian then goes backstage with Rachel Miller,...

This week Jeff Clark (our resident Rockstar CMO Strategic Advisor and former Research Director at Forrester) shares some relationship advice for marketers, with seven tips for working more closely with sales. Ian then goes backstage with Adeola Sole, a CRM expert and the founder of Strategy CRM, an email consultancy agency. Adeola has advised on successful data-led, eCRM strategies and implemented...

This week there is a bit of a measurement theme as Jeff Clark (our resident Rockstar CMO Strategic Advisor and former Research Director at Forrester) continues to dive into marketing metrics, sharing the next steps after you've developed your goals and OKRs and how to share those with your executive team in what he describes as "Selling Your Story of Success in Six Steps". Ian then goes backstage...

This week Jeff Clark (our resident Rockstar CMO Strategic Advisor and former Research Director at Forrester) is back in the Marketing Studio. Following his conversation with Ian last week about OKRs, he takes us through his five principles for creating marketing goals and metrics. Ian then goes backstage with Brittany Murphy, Marketing Director at One Thing Marketing, where she focuses on helping...

This week Jeff Clark (our resident Rockstar CMO Strategic Advisor and former Research Director at Forrester) is back in the Marketing Studio, and Jeff and Ian discuss OKR (Objectives and Key Results), a methodology for aligning marketing with the business. Ian then goes backstage with Yash Chavan, Founder of SARAL, a tool that makes finding, managing, and monetizing influencers simple for consumer...

As Jeff is still away, Ian Truscott has an extended conversation with long-time industry chum, analyst, author, speaker and DAM expert Theresa Regli, Chief Strategist at Vox Veritas Digital. Theresa helps companies plan and optimize their digital asset & media management strategy and implement DAM and MarTech programs for long-term success. She is the world’s leading expert in the DAM vendor marke...

Something a bit different this week as Jeff is away, Ian Truscott has an extended conversation with The Content Advisory’s Chief Problem Solver and Lead Analyst, Cathy McKnight, who’s been a regular on the show and with TCA’s Chief Trouble Maker, Robert Rose in the bar, we have ourselves a TCA takeover! Cathy helps organizations transform how they approach content operations and technology to enab...

This week in the Marketing Studio with Jeff Clark (our resident Rockstar CMO Strategic Advisor and former Research Director at Forrester) Ian Truscott asks how to build an effective marketing team. and Jeff shares five steps to putting your marketing band together, whether you are a startup or an established team. Founder of Vincita, business and success coach Caroline Kay returns backstage for th...

In the Marketing Studio this week, Ian Truscott and Jeff Clark, our resident Rockstar CMO Strategic Advisor and former Research Director at Forrester, guide us through the what, why and how of defining an Ideal Customer Profile (ICP). Ian then goes backstage with Brandi Johnson, CEO of The Coupon Bureau. A fascinating non-profit tech platform that connects manufacturers, retailers, and consumers w...