The Rockstar CMO F'in' Marketing Podcast

This week, Jeff Clark, our resident B2B marketing strategist and our host Ian Truscott are inspired by an article by Dave Kellogg, which describes a pipeline crisis for B2B, and they pick 5 of the best suggestions of what Kellogg would do from the 13 he lists in that article.  The five they discuss: Think holistically Account-Based Marketing (ABM) Get good at AEO (Answer Engine Optimization) Lever...

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic.  This week, there is a story that has been doing the rounds on LinkedIn for the last three weeks, that keeps appearing in Ian’s feed from the Wall Street Journal called Compa...

This week, with our host Ian Truscott, Managing Partner at Velocity B, Jeff Clark, our resident strategist and former Forrester Research Director, shares his experience of what happens when one of our 5 Fundamentals, The Machine, is broken. The fails that Jeff identifies: Poor Reputation with internal customers Campaigns miss their mark Poor sales productivity Customer lose trust Marketing loses b...

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic.  This week, as they lift their glasses to the new year, Ian and Robert dig into one of Robert’s favorite predictions for 2026, and they discuss: AI strategy will be integrate...

In a solo episode this week, as we close out the year and his regular guests enjoy the holidays, our host, Ian Truscott, Managing Partner at Velocity B, shares 5 f’in’ things that stood out from this year on the podcast. Deciding to narrow down the over 100 conversations to one topic, Ian picked AI, and the five things featured in this podcast are: #1 - Don’t lose what you learn on the creative or...

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic.  However, this week, as we ease into the holidays, Ian and Robert are doing something different, not talking directly about marketing but a fascinating AI collaboration proje...

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her regular visit to the studio to discuss all things content with our host Ian Truscott, Managing Partner at Velocity B. In this episode, Cathy shares her perspective on content operations and management for 2025 and predictions for 2026, and they discuss the importance of human involvement in AI-driven content creation, the c...

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic.  Inspired by Robert’s post on LinkedIn talking about how marketing tactics go through a cycle of “died.. frankensteined .. re-monetized .. enshittified .. repeat”, they discu...

This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott, Managing Partner at Velocity B, celebrate Jeff’s last episode of the year, before he takes off for the holidays, and discuss five things that stood out for them from their conversations on the show in 2025.  The five things they selected: #1 - The buyer's AI assistant #2 - Brand is back #3 - Unifying marketing an...

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic.  Inspired by an article by Robert - Content Marketing in 2026: Why Your System Matters More Than Your Content - this week, over a modern English cocktail, Ian and Robert look...

This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott, Managing Partner at Velocity B, dive into a new report from 6Sense and Stein, called “Winning in the Brand to Demand Zone” authored by Marc Keating, Chief Innovation Officer at Stein, and Kerry Cunningham, Research and Thought Leadership, 6sense. That is based on an analysis of research from 1,000 6Sense customer...

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic.  This week, Ian and Robert discuss whether the froth will be blown off AI and we’ll return to the fundamentals in 2026 with AI as a tool, or will the hype continue? They disc...

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio to discuss all things content with our host Ian Truscott, Managing Partner at Velocity B. In this episode, they discuss: Cathy’s industry analyst perspective on Adobe's potential acquisition of Semrush Practice vs. Insanity - Cathy’s latest research that shares four pieces of advice for meeting t...

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic.  This week, over a splendid seasonal cocktail, Ian and Robert discuss the apparent shift in LinkedIn from a community platform we perceive it to be to an attention-grabbing a...

This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott, Managing Partner at Velocity B, kick off predictions season and discuss some new research from MomentumABM, who predict a reset of B2B marketing in 2026, based on five forces they’ve identified: B2B buying dynamics shift AI moves from pilot to priority Growth bets consolidate The demand engine rebalances Capabili...

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic.  This week, over a seasonal cocktail with a biscuit rim (yes, it’s a thing), they discuss the idea of being good at AI - and whatever the hell that means.  They discuss a stu...

This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott, Managing Partner at Velocity B, discuss creating a joined up sales and marketing team - The Revenue Department - and if we can use the ART (Awareness, Revenue and Trust) framework and their 5 F’in’ Marketing Fundamentals to guide that process.  As always, we welcome your feedback. If you have a suggestion for a t...

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a former CMO but not a rockstar, picks his brain on a marketing topic.  This week, over a fancy martini, Ian and Robert discuss a keynote from P&G’s Marc Pritchard at this year’s ANA Masters of Marketing Conference, where he...

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio and shares her perspective on the changing role of the CMO with our host Ian Truscott, Managing Partner at Velocity B. Highlights from this week: Cathy shares her experiences from various conferences, highlighting the inspiration gained from Adobe Max and emphasizing that creativity cannot be der...

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a former CMO but not a rockstar, picks his brain on a marketing topic.  This week, Ian learns that Robert is re-reading a marketing classic, Different by Youngme Moon, and asks why Robert keeps revisiting this book. They disc...

This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott, Managing Partner at Velocity B, take a break from their usual B2B beat to discuss marketing for non-profits, advocacy, and cause organizations.  They explore if their 5 f’in’ marketing fundamentals are relevant to this sector, and Jeff shares his experience of each of them working within non-profit organizations....

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.  As Robert is a prolific writer, Ian returns to pulling at the thread of Robert’s writing process that they discussed last month. This week, they explore the pro...

This week, due to a clash in Jeff and Ian’s schedules, it’s a solo episode this week and Ian takes to the studio alone. In this episode Ian explores the importance of remaining human, while still benefiting from the efficiency benefits that AI powered marketing automation offers.  Enjoy! — The Links The people: Ian Truscott on LinkedIn Mentioned this week: The Era of AI-Made Everything (501) - Thi...

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.  Chris Ross, a VP and Analyst at Gartner for CMOs, recently published on LinkedIn that their research found that 45% of consumers find personalization creepy, in...

This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott return to Michael D. Watkins’ STARS model and explore what each business situation means for marketing leaders.  STARS is an acronym for the five common situations marketing leaders may find themselves moving into: Startup, Turnaround, Accelerated growth, Realignment, and Sustaining success.  In his book The First...