The Rockstar CMO F'in' Marketing Podcast

In this episode, Ian Truscott, Founding Editor of Rockstar CMO, suggests something to take a look at from our publication, he chats to marketing leader David Howland and again joins Robert Rose for a cocktail. In light of the current events in the US, if you are looking to do more than just publish a social post with a black background Ian suggests you check out a previous issue of Rockstar CMO: T...

In this episode, Ian Truscott, Founding Editor of Rockstar CMO, suggests one thing we should take a look at from the latest issue. He chats to the new Head of Marketing at Basecamp Andy Didorosi. And, takes a trip to the bar with The Chief Troublemaker at The Content Advisory, Robert Rose. The article featured this week is by Ted Rubin, which encourages us to use the current crisis to hit the rese...

In this episode, Ian Truscott, Founding Editor of Rockstar CMO, talks about a regular feature on Rockstar CMO, the Backstage Q&A, which is pretty much why we do what we do, to share marketing street knowledge from those doing it. We've learned an awful lot about the backstory of a successful CMO, from karaoke, climbing Kilimanjaro, selling cigarettes in the playground to a former life as an opera...

In this week's episode, Ian Truscott, Founding Editor of Rockstar CMO dips into the latest issue, suggests article you might want to take a look at, he finally gets to chat with Amber "Miss Destructo" Osborne and joins Robert Rose in the virtual bar and asks him what he's drinking.  The article we feature this week is Getting a buzz from virtual events from Dennis Shiao, who attended a virtual eve...

In this week's episode, Ian Truscott, Founding Editor of RockstarCMO.com dips into the latest issue of Rockstar CMO, he chats to Ahmed Hasan who regular listeners will remember from our earlier episode and led the digital strategy at Spark44 and their client Jaguar Land Rover and we have a new segment as we ask what Robert Rose is drinking.  The article highlighted from Rockstar CMO is by Jane Sca...

In this episode, Ian Truscott, Founding Editor of RockstarCMO.com chats to Jenni Young, CMO of Tappit, a contactless payment platform.  Jenni shares her journey from auditor to Fintech marketing leader, via the PR world of Ab Fab (Absolutely Fabulous - and, if you are familiar with this UK sitcom, no Jenni would not be drawn on whether she was Patsy or Eddy!). Ian digs a little deeper into the Bac...

In this episode, Ian Truscott, Founding Editor of RockstarCMO.com catches up with Kate Bradley Chernis, Co-Founder & CEO of Lately, an A.I. powered social media marketing platform. Kate’s hugely popular Backstage Q&A has been regularly in our TOP TEN most popular articles as her story clearly caught the attention of you guys, our readers. In this conversation, we learn about Kate’s path to marketi...

In this episode, Ian Truscott, Founding Editor of Rockstar CMO catches up with Keith Smith, Managing Director of The Advertist the only independent UK B2B business development platform. Aside from helping agencies with business development with The Advertist platform Keith represents sales and business development in the Rockstar CMO house band with his regular entertaining articles and has recent...