The Road to Seven

“I don’t have to micro-niche. I just have to be able to explain what I do and who it serves…. It’s the way that I work with them that is my niche.” - Claudia Aronowitz Personal development and relationship coach Claudia Aronowitz never aspired to be an entrepreneur.  She earned her coaching certification in order to help others, but soon found that she needed to learn how to become a business owne...

“We come up with a million and one reasons of why things are impossible… all of these reasons that literally are not rooted in fact. They’re all story that you’re using and leveraging to keep yourself safe.” - Shelagh Cummins Many women entrepreneurs have difficulty articulating what it is they really want — and even struggle with questions such as “What is your goal for 2022?” And there are a mul...

“It’s not about you. It’s about the impact and ripple effect of your work on the people whose problems you solve.” - Shelagh Cummins If you’re planning on hitting it out of the ballpark in 2022 when it comes to reaching your revenue goals and scaling your business, then you’ll want to press play! Because in this episode, I dig into the nitty-gritty that no one else talks about — the five things th...

“Nothing is going to be perfect… You’re always going to be learning and adapting and growing. Just go for it and just do it!” - Kate Pepler Kate Pepler turned her passions for ocean sustainability, environmental education, waste reduction, and community into one eco-friendly and thriving business venture! A Toronto native who moved to Halifax, Kate found it difficult to reduce the amount of waste...

“I realized that I didn’t want to be the only person in my business. I recognized that I wanted my company to be bigger than me.” - Rachel DiMartino Solopreneurship can only take you so far. So, how do you build out your unique talent into a successful and profitable agency? Rachel DiMartino is the founder of Geek Unicorn, a women-led company that helps other female entrepreneurs create more impac...

“You don’t always see the impact of those shifts right away. Sometimes it takes time for changes to start generating the results that you want them to.” - Shelagh Cummins Reaching $1 million in revenue is about much more than just boosting your sales. If building a seven-figure business is part of your vision, you need to be prepared to spend some time, energy, and money — as well as work on some...

“I’ve always been living an uncaged life. I just didn’t have the career part figured out.” - Rebecca Tracey Rebecca Tracey, founder of The Uncaged Life, has built a career that allows her the freedom to live her own uncaged life.  After sampling a number of short-term gigs, Rebecca trained as a nutritionist and life coach, but found that most of the work she did with her clients was around helping...

“Those entrepreneurs that are killing it year-over-year are not doing it by flying by the seat of their pants.” - Shelagh Cummins I’d like to address a question that I hear far too often from entrepreneurs just getting started on their Road to Seven — and even a few who are well on their way: “Do I *really* need a business plan?” The answer, of course, is yes! An effective business plan will not o...

“I thought not only is this a potential business — this could change lives.” - Connie Stacey Have you ever come up with a new product idea… but had no idea how to transform it into reality? You’ll want to listen to this episode! Connie Stacey is the founder and president of Growing Greener Innovations (GGI), an award-winning clean energy solutions company that designs smart batteries and energy st...

“There’s a very fine line for me between work and not-work… I literally just went downhill and slipped into burnout.” - Shelagh Cummins You’ve heard of writer’s block. But have you ever experienced a block when trying to achieve a goal in your business? If you’ve ever tried to work toward a goal in your business, big or small, but just couldn’t seem to make it happen.... then you’ll want to listen...

“When it comes to your business, your cash flow is Queen.” - Shelagh Cummins I have a question for you: do you know how to price your goods and services so that you’re in a position to scale your company effectively? If you said no, don’t worry. You aren’t alone! Many entrepreneurs struggle when it comes to figuring out how to best price their offers — especially during the start-up stage. But ens...

“I’m kind of a go-set-ready kind of person, like let’s just do this thing and see what happens!” - Abbey Ashley What would happen if you let go of your self-doubt and built your business fearlessly? We can look to Abbey Ashley as a perfect example! Abbey started her own virtual assistant hustle in 2015 with zero business training, and doubled the salary she’d been earning from her full-time corpor...

“At the root of all these issues, in my view… it’s really just a lack of capital.” -Nathalie Molina Niño Women start the majority of small businesses in the United States. But they don’t have the easiest time receiving funding from investors. Nathalie Molina Niño is a building capital investor and former tech entrepreneur who wants to bridge that gap! “There truly are a lot of other ways that you...

“I truly believe that the engine of our economy is business owners.” - Colleen O'Connell-Campbell Colleen O'Connell-Campbell is used to being the only woman in the room, she understands the challenges that women entrepreneurs often face. She’s also on a mission to double the numbers of self-made millionaires in Canada, so you’ll definitely want to hear her advice for entrepreneurs on the...

“When somebody approaches [your] website, will they see themselves as a customer?” - Dee Boswell-Buck We’re doing something a little bit different today — this episode of The Road to Seven is co-hosted by Dee Boswell-Buck, digital marketing expert and host of the Strategize Your Business Online podcast! Dee helps her clients become more visible online and connect with their ideal clients strategic...

“This is your business, and you can have your business do whatever the heck it is that you want.” - Shelagh Cummins During this episode of The Road to Seven, I want you to think about a very important question — one that applies to nearly every single entrepreneur and business owner out there. The question is this: what are you currently tolerating in your business that you aren’t willing to put u...

“I think there’s something to be said for doing one thing… and doing it really well.” - Nathalie Butterfield If you’re looking for a way to skyrocket your sales past 7 figures in your product-based business, then this is the episode for you! My guest is Nathalie Butterfield, co-founder of the ‘feel good,’ eco-friendly, Toronto-based bag company Fluf. A former lawyer, Nathalie traded in court cases...

“The top line is absolutely important. But even more important is the bottom line in your business.” - Shelagh Cummins Is one of your goals this quarter or year to reach a new revenue goal? Then you’ll definitely want to press play! In this episode, I debunk some of the myths surrounding the importance of hitting that magic million in sales. One myth is that crossing that seven-figure sales milest...

“What we’re balancing here is the value of your time versus the value of being on stage.” - Shelagh Cummins This episode is going to answer the following question once and for all: should you charge a fee for speaking? As an entrepreneur, learning how to weigh the value of your time against the value of being on stage is one of the most impactful things you can do. Your goal as a business owner is...

“What is it about you and your business that you have set out to say ‘I want to be remembered for this’?” - Hollie Hoadley 8 year ago, Hollie Hoadley was an Executive Assistant with a side hustle. Today, she runs Creative Solutions, a thriving six-figure marketing agency that delivers high-performing strategies that keep her clients salivating for more! Hollie didn’t want to create a b2b or b2c bu...

“Our job, as a leader, is to empower somebody to better handle and deal with the circumstances in their life.” - Shelagh Cummins No great business is built by one person alone. Developing a superstar team is a vital piece of the entrepreneurial puzzle, whether you’re bringing on contractors or employees. But unless you’re very lucky, not every member of your team will perform perfectly right out o...

“This is YOUR business. You get to run this business the way it works for YOU.” - Shelagh Cummins Boundaries are not only an important part of mental wellness, but also help us from becoming stretched too thin in our professional lives. So, why do so many people have trouble maintaining their boundaries?  Why is “no” such a challenging word to say? Many people have this mindset that we need to do...

“Pricing and profitability are key.” - Kizzy Parks Kizzy Parks knows a little something about securing government contracts. In fact, she’s landed over $50 million in government contracts — and also runs three separate consulting companies. Through her business GovCon Winners, she teaches service-based small business owners how to secure their own government contracts, using her powerful CTC techn...

“We all create our own reality. We all create the truth that we live.” - Shelagh Cummins Do you have a project you’ve been trying to finish lately, or a big goal you’ve been hoping to achieve… but aren’t quite able to find that momentum or spark of inspiration you need? Then you won’t want to miss out on this episode! Sometimes, we can find ourselves surrounded by all of the tools that we could po...

“Nobody puts Layne in the corner.” - Layne Layne, the founder and CEO of Auctionista, is changing the game when it comes to philanthropy. And they’re doing it with STYLE. The day that Layne discovered auctioneering is the same day that they were told that they could never make it in the job. But Layne didn’t let that stop them!   After enrolling and graduating from auction school, Layne founded Au...