The Road to Seven

"Small actions create large success." - Shelagh Cummins In this episode of The Road to Seven , Shelagh Cummins unpacks the difference between business growth and scaling, two essential stages for entrepreneurs building sustainable businesses. Shelagh emphasizes the unique challenges women face as they transition from growth to scale, diving into the mindset shifts, financial strategies,...

"Get out of your office. Go out and talk to people, talk to as many people as you can. Get as much feedback as you can. That's gold." - Maria Plummer In this inspiring episode of The Road to Seven , Shelagh Cummins speaks with Maria Plummer, an oncology nurse turned entrepreneur, who created Yewtwist, a medical device aimed at transforming IV procedures by making them safer and more...

In this episode of The Road to Seven , Shelagh Cummins dives deep into the art of selling with integrity, helping entrepreneurs overcome common sales pitfalls and unlock their revenue potential.  Shelagh explores why so many entrepreneurs tend to "bury the sale"—hiding their offers and undervaluing their impact. She shares practical strategies for aligning your integrity with your busine...

In this episode of The Road to Seven , we welcome Staci Millard, founder of Thrive Accounting, as she takes us on her entrepreneurial journey. From navigating the intricacies of building an accounting firm to selling it, Staci shares valuable insights on thinking like an entrepreneur, pricing for scalability, and developing leadership skills to grow a successful business. She also gives us a sneak...

In this episode of The Road to Seven , Shelagh Cummins dives into a crucial topic for every entrepreneur: setting boundaries in your business. Shelagh explores the fine line between keeping clients happy and over-committing, revealing how people-pleasing can lead to burnout. Drawing on her personal experience and insights from coaching women entrepreneurs, she explains how setting clear boundaries...

In this episode of The Road to Seven , Shelagh sits down with Victoria Marshman, the co-founder of Mave & Chez, to discuss her incredible journey of launching a successful slipper brand. Victoria and her business partner started in event planning, but when the pandemic hit, they pivoted to create a product designed for women. They used a Kickstarter campaign to raise $50,000 and appeared on Dr...

After a hiatus, Shelagh Cummins returns to The Road to Seven podcast to share why she took a break and what's driving her to return. She discusses the importance of letting go of things that are out of alignment and that are not working in your business. Shelagh also emphasizes the power of speaking and connecting with audiences and the value of thinking and inner work in business growth. She...

In this episode, Shelagh Cummins dives deep with Jen Harper, the inspiring founder of Cheekbone Beauty. Jen shares her extraordinary journey from working in the seafood industry to creating a beauty brand that stands out for its commitment to sustainability, representation, and social impact. She opens up about the personal challenges she faced, the pivotal role of education, and how community sup...

“Debt does not mean you are bad with money, that you don't know how to do business, that you are not worthy. It is not something to be ashamed of. It's not something to feel guilty about. It just is.” - Shelagh Cummins Today we’re talking about debt, and the first thing I want to share with you is that it doesn’t need to be a word that brings on feeling of shame or guilt - debt is a tool...

“Just because you have profit doesn't mean you have great cash flow, and the only way to know if you're in the clear with your cash flow is to be tracking it, seeing it, and following it.” - Shelagh Cummins Your cash flow is the lifeblood of your company. It ensures that your business can meet its day to day operations, and it also is a tool for you to expand and scale. However, what so...

“If you're going to talk about women stepping into their purpose, you have to do it for yourself as scary as it may be.” - Kena Paranjape If you are facing big challenges in your business, then I’ve got someone who you need to hear from today. My guest Kena Paranjape is the founder of All You Are, an empowerment platform and community for women, who has navigated 20 years of career shifts and...

“Are we inspiring women or are we selling products? That gave a definition to my brand, and that definition came from my heart.” -Adedoyin Omotara Friends,  I don't need to tell you that the most powerful way to grow your business is when you lead with heart, passion, and purpose. And today, I’m chatting with my guest Adedoyin Omotara to share with you how she has done exactly this, with incr...

“Our ‘find a way’ was to find people who would be willing to walk with us as we walked with communities.” -Somia Sadiq If your business is on the brink of rapid growth, friend, this is an episode for you. In today’s episode of The Road To Seven Podcast, I have a great conversation with Somia Sadiq, an entrepreneur who founded and built Narratives Inc., a consulting firm that specializes in territo...

“What have I done? What have I learned? What can I do? How can I give back? What do I have that could be useful to young women who maybe want to start their own businesses and have that kind of independence?” - Liz Crawford My guest Liz Crawford, an entrepreneur, philanthropist, and multi-passionate is going to rock your world. A woman with more than four businesses, Liz is dedicated to the growth...

“It all starts with that strategic decision that you're ready for your business to be bigger than you.” - Shelagh Cummins When you’re scaling your business, you’re faced with dozens, if not hundreds of new decisions every day. But the most important one is deciding what your “next level” looks like. That’s what today’s episode of The Road To Seven Podcast is all about. When you start to scale...

“I was and am in a period of growth and evolution. It means I'm looking for all the options that are around me.” - Shelagh Cummins Have you ever just wanted to burn everything to the ground and start fresh? Friends, that is exactly what I did last year, and in this episode of The Road To Seven Podcast I’m going to tell you exactly what starting fresh did for me. I gave myself the time and spa...

“The whole point of growth is to be uncomfortable, but you're safe.” - Renée Warren If you’ve ever felt like throwing in the towel on your business, this is an episode of The Road To Seven podcast you don't want to miss.  My guest Renée Warren, founder of We Wild Women, and I, have an excellent conversation about what to do when you hit burnout in your business, how to reorient yourself...

“If you're underpricing because you're trying to get more people to buy, you are literally going to get the bargain hunters, and bargain hunters have no loyalty.” - Shelagh Cummins Are you pricing your offers to pay the bills, or for profit? Many of the entrepreneurs that I work with find it incredibly challenging to properly price their offers, and end up making financial decisions for...

“You can have all these issues, these challenges, these moments, this heaviness, but you can only deal with each one, one at a time.” -Liat Horovitz You’ve heard both of my guests on The Road To Seven Podcast before, and they’re back for an amazing roundtable discussion on setting boundaries as a coach - it’s Liat Horovitz and Dr. Nothando Wohlgeschaffen. In this episode, we’re diving deeper into...

“Makeup does not define you. It's merely a tool of empowerment.” -Missy MacKintosh Makeup has always been the centre of my guest Missy MacKintosh’s life, and from working a Mary Kay franchise with her mom to opening two storefronts with another on the way, it’s easy to see why.  Missy, like many entrepreneurs, zig zagged her way through to entrepreneurship. Beginning as a makeup artist, worki...

“If I have resistance to this business growing as it wanted to, I was stifling the growth opportunities, not only for my own business, but because of all of these really beautiful relationships we have with our farmers and food producers.” -Sheena Russell If you are building a product-based business, this is an episode you don’t want to miss. I’m interviewing Sheena Russell, the founder of Made wi...

“If you haven't hired people who are going to be key decision makers and have full autonomy over some functioning within your company, then you are never going to be able to let go of the reins and have this company be bigger than you.” - Shelagh Cummins Do you feel like you’re stuck on a hamster wheel in your business? Are you giving yourself dozens of reasons why you’re not ready to make cr...

“It’s so very important to create the culture of your one team. And everyone adds value. Doesn't matter what they do for you, they add value.” -Nicole Bourque-Bouchier For 25 years, my guest Nicole Bourque-Bouchier has led her company to excellence through strong community and indigenous values. Starting her role at the company she co-owns with her husband David, Nicole never thought it would...

“You are an authentic person who brings tremendous style, strength, and skill to your business.” - Shelagh Cummins What if I told you that more than 50% of businesses are generating revenue below the poverty line? Would you be surprised to learn that the reason behind this comes down to what I call The Seven Deadly Sins of entrepreneurship?  I see women making these seven mistakes every single day...

“If you're afraid of the “no” because you're counting on that money, they're going to be saying no anyway. Let's figure out another way to get your money in the door.” - Shelagh Cummins What would you be capable of, if you weren’t afraid of the word “no”? In today’s episode, I’m sharing real stories from my coaching clients about what happened when we removed the story behind w...