The Rhino Daily Podcast

So you've decided to incorporate direct mail into your overall marketing strategy. Congratulations. Now you need to decide what format you should use. Postcards? Self-mailers? Long-form sales letters? Catalogs? There's a right time and place for each of them.

Just checking in at the end of a relaxing day. I highly recommend everyone put together a successful entrepreneurial career, where they can live and work wherever they want.

The billionaire is the owner of the World Series Champion Houston Astros and several other businesses. He is also the nation's #1 CEO in one interesting area.

No one cares what the name of your company is -- unless it tells a story that benefits your ideal target prospect. Here are the 3 steps to giving your company an effective name.

I've published hundreds of different newsletters over the past four decades, from simple to complex. All business owners should be using this WAY of communicating.

In my interview with Leadership experts Kimberly and Coach Culbertson, we discuss how you can adhere to your highest values and win in both the short-term and long-term at the same time.

Here's the biggest lesson all business owners and entrepreneurs can learn from Halloween.

Three of these are a part of multi-step, multi-media campaigns that I've covered before, and one is a new one from a client of mine.

After attending events all week in Cleveland and Orlando, I fly home to sunny Arizona tonight.

The hotel I recorded this episode in was a part of the entrepreneur’s multi-billion dollar empire.

Peter Drucker famously said, “The goal of marketing is to make selling superfluous.” So is there any reason you should ever be selling?

First GKIC event I’ve attended in over 6 years, great to see some old friends and make some new ones. A reminder how much sense it makes for every business owner and entrepreneur to be plugged in somewhere.

One WAY never replaces another that still works.

I’m here at a marketing conference, where four of my clients have booths and are making money.

I’m here at the Diamond VIP Reception at the GKIC Info-Summit. This entire event was filled using multiple pieces of direct mail in its campaign.

I'll be flying out first thing in the morning to attend two different events for sharp, marketing-minded entrepreneurs in a full-week, cross-country adventure. Will I see you at either one of the events (or both)?

He founded a local telephone company about 120 years ago which became the company known today as Sprint.

I made a simple mistake yesterday, that I would have caught had I taken the proper care and double-checked my work...

Yesterday, IBM Stock had its second-biggest single-day gain in its history, leading the Dow Jones Industrials Average to a record-high, as it closed over 23,000 for the first time ever. My Mom won 10 shares of IBM stock on a game show when I was just a baby...

Billionaire entrepreneur Richard Branson has sage advice for all business owners and entrepreneurs, including NFL executives and team owners as they attempt to deal with their players disrespecting their own flag, national anthem, and fans.

This is the busiest sports time of the year in the United States, with all four major sports going on at once. Marketing opportunities abound for your business (although, this year, some caution is advised).

Are you using this powerful final step in your multi-media, multi-step campaigns? (*Special thanks to the brilliant Kim Walsh-Phillips!)

New laptop, new phone system, new iPad, new internet, new modem, new cell phones...

Technology entrepreneur created the first "laptop" computer, and was the inspiration for the infamous "Osborne Effect."

Who are you meeting? Who are you hanging out with? Who are you connecting with? I had an extremely fun and profitable day with Mark Victor Hansen and dozens of other top entrepreneurs at the Profit Partner Summit VIP Mastermind Day.