The Rhino Daily Podcast

It’s going to get a lot worse and last a lot longer than people thought it would, which is great news for sharp entrepreneurs. Steve Sipress, entrepreneur, marketing, sales, tips, ideas, help, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, recession, inflation, economy, opportunity, government, Biden, Congress,

Beats the heck out of spending money on advertising. And no, it's not a referral. Steve Sipress, entrepreneur, marketing, sales, tips, ideas, help, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, direct, mail, loyalty, rewards, customer, loyal, regular, repeat, current, charity, Ace, hardware, store, 

I’ll be hosting my first in-person event since before The Great Shutdown this coming Friday.

Although they trust it more than government or media. Steve Sipress, entrepreneur, marketing, sales, tips, ideas, help, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing, trust, advertising, government, social, media, brand, brands, current, psat, customer, customers, repeat, list, base, 

Then get the put-service-first attitude. Steve Sipress, entrepreneur, marketing, sales, tips, ideas, help, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, magic, thinking, big, david, schwartz, mindset, attitude, positive, positivity, service, first, money,  

Desperate times call for desperate measures. Steve Sipress, income, tax, taxes, taxation, federal, Lincoln, theft, armed, robbery, unconstitutional, corrupt, 

Of course, all sharp marketers know this. Steve Sipress, entrepreneur, marketing, sales, tips, ideas, help, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, email, direct mail, social media, in app, commerce, brand, brands, personalization, 

I know this is bizarre and unusual, but my beautiful wife Michele and actually voted in person on Election Day.

Two examples here in Arizona on Election Day eve. Steve Sipress, entrepreneur, marketing, sales, tips, ideas, help, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, direct, mail, postcard, postcards, multiple, campaign, steps, pieces, multi, political, politician, election, candidate, candidates, Trump, Biden, 

Now it’s easier than ever to almost instantly create a Short. Steve Sipress, entrepreneur, marketing, sales, tips, ideas, help, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, YouTube, TikTok, Tik Tok, video, videos, short, shorts, reel, reels, Facebook, Instagram, Google, viral, 

Great news for advertisers, who will have two more years of benefits. Steve Sipress, entrepreneur, marketing, sales, tips, ideas, help, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, Google, cookies, third, party, tracking, internet, ad, ads, advertising, privacy, sandbox, Chrome, 

This will pay almost immediate dividends. Steve Sipress, entrepreneur, marketing, sales, tips, ideas, help, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, magic, thinking, big, david, schwartz, mindset, attitude, positive, positivity, important, importance, appreciate, appreciation, family, 

Its anti-authoritarian theme is even more appropriate today than when it first came out 44 years ago today. Steve Sipress, entrepreneur, tips, ideas, help, strategy, small business owner, success, profits, growth, results, Animal, House, Belushi, movie, National, Lampoon, 

McKinsey calls “Commerce Media” a revolutionary new for of advertising that will transform the industry — but sharp marketers have been using it for decades. Steve Sipress, entrepreneur, marketing, sales, tips, ideas, help, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, commerce, media, shoppable, ads, ad, advertising, direct, res...

Or does it? Whomever is in charge makes the rules. As a business owner, that means you. Steve Sipress, entrepreneur, marketing, sales, tips, ideas, help, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, recession, economy, government, opportunity, chaos, GDP, language, rules, change, definition, definitions, 

Here is a brilliant example from a brilliant marketer. Steve Sipress, entrepreneur, marketing, sales, tips, ideas, help, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, Nick, James, direct, mail, salesletter, envelope, open, opened, check, mailer, 

This is clearly an existential threat, and we all need to make sacrifices immediately, before it’s too late. Steve Sipress, entrepreneur, marketing, sales, tips, ideas, help, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, climate, change, global, warming, Gore, Kerry, Obama, existential, threat, science, hoax, alarmist, alarmists,...

Elon Musk says he’ll file a countersuit, and he will likely end up buying the company for less than his initial offer. Steve Sipress, entrepreneur, marketing, sales, tips, ideas, help, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, Elon, Musk, Twitter, Suit, Lawsuit, Counter, Countersuit, earnings, 270, million, loss, quarter, qua...

Helping others to feel important rewards you because it makes you feel more important. Steve Sipress, entrepreneur, marketing, sales, tips, ideas, help, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, magic, thinking, big, david, schwartz, mindset, attitude, positive, positivity, important, importance, appreciate, appreciation,&nbs...

Facebook reminded me that yesterday marked six years to the day that we said goodbye to our beloved, rambunctious cocker spaniel Emanuel. Steve Sipress, dog, doggie, cocker, spaniel, Emanuel, Manny, rescue, adopt, Animal House, 

Especially for small businesses, of course. Steve Sipress, entrepreneur, marketing, sales, tips, ideas, help, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, Congress, bill, law, bipartisan, Data, Privacy, Protection, Act, track, tracking, target, targeting, targeted, ad, ads, advertising, online, digital, Google, Facebook, YouTube...

The US Federal Government is giving out more money to small businesses that were impacted by the shutdowns.  Take 3 minutes to fill out this simple form and one of our CARES Act specialists will contact you to let you know if you qualify, and if so, to walk you through the entire process and get you a sizable check ASAP.  The government is giving out free money — we might as well take ou...

There are exceptions to every rule. Steve Sipress, entrepreneur, marketing, sales, tips, ideas, help, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, direct mail, postcard, postcards, offer, offers, sale, special, deal, discount, multiple, 

Leading to a sports trivia question.

The battle continues, and intensifies, like this monsoon that's raging here... Steve Sipress, entrepreneur, marketing, sales, tips, ideas, help, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, Elon, Musk, Twitter, lawsuit, suit, sue, sues, answer, response, discovery, fake, accounts, bots,