The Rhino Daily Podcast

It's very common these days for smart people to openly admit that they don't understand things that are actually fairly easy to understand. Are they being intellectually lazy, or dishonest, or both?

I've heard a lot over the past few days about how much "lost productivity" there was for employers because of yesterday's eclipse. As usual, the masses are looking at it totally backwards.

When you do direct mail wrong, it costs you time, money, and frustration. When you "crack the code" and do it right, it's like having a license to print money. Today, I share examples of both.

The next time you go to a movie theater, see how many examples of smart marketing you can spot -- and then implement into your business!

It seems that everyone is getting excited for Monday's total solar eclipse. I discovered this inspiring story of a group of solar entrepreneurs.

Pricing strategy is an extremely complex issue. Today I share a few things absolutely NOT to base your prices on.

I found my old Mensa Membership Card. Is "intelligence" a key to success in sales and marketing? You might be surprised at my answer.

I watched an episode of a television show last night, that contained sales wisdom in the form of an "ancient saying." If you're struggling with gaining new clients for your business, then this advice could be just what you need to solve your problem.

I'm saddened by how many otherwise-sharp people are allowing themselves to be negatively affected by people they don't know and things they can't control.

Checking in with several multi-step campaigns...

Had fun at the Cubbies vs. Diamondbacks game. Big time sports teams are usually extremely interesting for fans of effective marketing.

A self-made multi-millionaire who built himself from nothing to one of the most successful executives in sports history.

Every business owner knows that to build a successful business, he or she has to make the often-painful and difficult move from doing everything (or almost everything) in the business to finding other people and/or technology to take over various aspects of it. In my decades of experience helping thousands of business owners with their marketing, advertising, and sales, this is one crucial area th...

I got a call today from a dear old friend who I met on the very first day of my 9-year career in door-to-door sales. I helped him with marketing his new business, and may be taking him on as a client...

The correct answer is both. Here's why...

There is certainly a lot of controversy surrounding Planned Parenthood these days. But there can be no controversy over one brilliant business strategy of theirs.

AARP truly understands and implements effective marketing.

End of a long, relaxing day for me. My beautiful wife Michele, on the other hand, is back to work setting up her week. What do you do on Sundays?

Andrea Albright is busy, a successful entrepreneur, and a top health and fitness expert. She shares tips and resources especially geared towards helping business owners and entrepreneurs care for their bodies and minds, so they can give their best to their businesses and also enjoy their lives more than ever.

I met with a contractor yesterday who wanted to start attracting affluent homeowners to do business with him. Unfortunately, the very first words on his business card make that almost impossible.

Hopefully good news for small business owners is coming soon...

This is a saying I'm famous for. The key is what to always be learning...

Weak salespeople and business owners make this mistake constantly. Now we see a business owner turned politician doing it, too. Should we really be surprised?

Sharp business owners and entrepreneurs implement multi-step marketing campaigns - not one-time pieces.

Relaxing and recharging before a big week, which will include the launch of a new exclusive online community for one of my clients, who has sold millions of books worldwide.