The ReWork with Allison Tyler Jones

Are you still in love with what you’re shooting on the daily? Maybe you’ve gotten a little bored and are feeling the siren’s call to expand into another genre of portraiture or another type of product or presentation. You’re not alone. Joining me this week to discuss the need for expansion and change in our business is portrait photographer, Kristine Logan . Kristine is from Fort Wayne, Indiana an...

Experiencing major setbacks in your business? You definitely are NOT alone . Marcela Límon , owner of Lemonshoots Photography in San Francisco, joins The ReWork this week to talk about her journey Marcela has been running a successful portrait studio for over a decade. In fact, her income has increased year after year, until 2024. Cue screeching tires soundtrack.  For the first time ever, Marcella...

What does it mean to be emotionally resilient ? Emotions are part of our design as humans. We all feel them, but many of us take far too many things PERSONALLY . You know the drill. A client says, “Wow, that’s expensive,” and you go straight to, “They hate me, they’re never going to use me again, they are going to tell everyone that I suck.” If this sounds familiar, you’ll want to tune in to today...

For something that exists only in our heads, fear can really do a number on our confidence , slowing us down, keeping us from being the best we can be.  What’s the best way to manage our fear and, ultimately, get out of our own way? Today’s guest, Kathryn Langsford of Photos By Kathryn in Vancouver, Canada joins me to talk about how fear has paralyzed her in the past and the specific actions she’s...

We’ve cracked the ReWork Vault for one of our favorite conversations about conversations. Client conversations that are key to creating the sales that will make your business profitable.  Nobody can do what you do, in quite the way you do it. Take that in. Because it’s the truth.  If more portrait photographers could internalize this truth there would be less fear and less weird behavior when deal...

What is the best way to ask for referrals? Is it possible to do without feeling like a used car salesman?  Today’s guest will share her favorite methods for getting stellar referrals without feeling like you're begging for a favor. Lesa Daniel and her husband Gregory of Gregory Daniel Photography have created an incredibly successful portrait studio by building relationships and using trigger...

We want our clients to always be happy, right?  Each year, we devote time and energy to upping the ante and improving our product and client experience so that it’s the best it can be. It’s a cause worth pursuing, but only if you realize that, as hard as you work, it just isn’t possible to make everyone happy all the time.  ……………Wait what? So we just give up, throw in the towel? Or how about we do...

Happy 2025, friends. Join me for the first episode of the year as I talk all about how to best structure your calendar for the year. “If it’s not on the calendar, it’s not real.” Sound familiar? After fifteen years in this business, I have learned time and again that having a strategic calendar is incredibly important in order to run a profitable and enjoyable photography business. Tune in as I us...

Being an expert means confidently guiding clients using your vision and skill. As portrait photographers, it’s up to us to help clients document their memories, and decide where each portrait will “live” in their space. The problem is, we offer TOO MANY CHOICES. Showing too many images to clients is probably the single, biggest sales mistake I see photographers making.  As a result, clients are ov...

Are you overwhelming your clients with too much experience ? You know, the creative whirlwind that sounds like a great idea during your brainstorm session but that, in real life, might just be a tad too much.  You want your clients to have an AMAZING, UNFORGETTABLE experience with you.  An experience they brag about to others.  An experience that transcends just getting their “picture taken.” An e...

Are You Losing Clients by Saying Too Much? We all want informed clients, but here’s the truth: too much information can backfire. As photographers, we often overwhelm clients by piling on details—especially with words. And when that happens, confusion takes over, and we risk losing them altogether. In this kickoff episode of our “Overwhelming Clients” series, we’re diving into the first culprit: w...

This golden nugget of marketing genius has been pried from the ReWork Vault to give you a fresh shot of marketing inspiration.  Marketing is, hands down, one of the most requested discussion topics here on The ReWork. Why? Because marketing is hard! And it takes a lot of time, energy, and you never really know what is going to work. Especially in uncertain economic times, it can be difficult to kn...

We are cracking open the ReWork Vault and re-releasing some of our most popular episodes in time to get you inspired and motivated to survive the busy season.  Today’s episode has ranked as one of the top 3 episodes every season since the ReWork Podcast began!  It’s all about the First Client Phone Call, where the tone is set for everything to follow.  Have you ever wondered if you can create a bu...

This episode featuring the incredible Tim Walden is all about transforming the portrait process by building trust with your clients. Tim lays it all out for us, talking about treating every client like family (like his 50-odd cousins) and how that approach brings sincerity and genuine connection into the mix. I have always found it valuable to develop a framework for how we view our clients , and...

We are cracking open the ReWork Vault and re-releasing some of our most popular episodes in time to get you prepped for the upcoming busy season.  After a long summer, getting back into the real swing of things at work can feel like pushing the proverbial boulder up the hill.  💡Do you need some new concepts and ideas to inspire upcoming sessions?  🖌️Does the studio need to be painted?  👀Is the s...

Gregory Daniel is back in The ReWork studio, and he’s got another soap box to speak from. This time, he’s talking about FEAR of pricing our work, FEAR of embracing the value of what we do and the FEAR of change in our industry.  We discuss why so many photographers struggle with valuing their art . It’s a challenge that hits home for so many of us who started out driven by creative passion but nee...

How can portrait photographers turn what is normally a stressful situation (i.e. family portraits) into a joyful experience ? How can you anticipate client needs to elevate the perception of your portrait photography service? As we gear up for family portrait season, Kathryn Langsford joins me on the show again to share her insights into crafting an exceptional client experience . We are discussin...

Ever been stuck on how exactly to direct a family portrait session? Ever been in a situation with a less-than-cooperative subject who is making everything difficult? If so, this episode has your name all over it.  Listen in as two family portrait photographers discuss our best tips, tricks and wild experiences in the trenches of photographing families of all sizes and kinds.  Drake Busath is my gu...

“All of us got into this industry or into this profession as artists . We love creating , and we love the feeling of what people say or the reaction when we show it to them.” I think that this probably strikes a chord with many of you, right? Being creative is amazing BUT, most of us also need to balance being an artist while also trying to pay the bills with our talent and THAT is where things ca...

Fall is in the air, and although you may be way past your school days, this season always gets me excited to refocus, organize, and reevaluate ! That’s exactly what this episode is about - taking a step back to give your portrait studio a “report card” of its own !  😱 Are you hitting your financial goals , or are you afraid to take a peek at the numbers? Don’t worry; I’ve got your back. It’s time...

>>>>>NEW: Your fear is keeping you stuck and my first-ever Confidence to Cash Bootcamp can help you break free! <<<<<< Most of us know what it’s like to feel fear as a creator and/or business owner . Today’s guest, photojournalist-turned-portrait-photographer Diane Dultmeier of Dultmeier Photography in Stewart, Florida knows that fear all too well.  Diane has been...

”my work isn’t worth those prices…” and other lies your 🧠 will tell you… NEW: Your fear is keeping you stuck and my first-ever Confidence to Cash Bootcamp can help you break free!  “...Just knowing what I was doing wasn't working was enough of a push for me to try something different.” - Alicia Insley-Smith Smart girl. Today’s guest started out a card-carrying people pleaser with clients who...

Do you have a hard time trusting yourself ? We are human, which means we all have that little voice in our heads that guides us as to what we should or shouldn’t do in a given situation, but we also sometimes second guess that voice. What if you could learn to trust yourself more? Join me this week as I chat with returning guest Nadine Priestley from Nadine Priestley Photography , a remarkable bus...

Have you ever felt the need to slow down in order to recharge? Maybe you’re burnt out on what you’ve been shooting and are ready to shift your artistic vision and try something new. Today’s guest, April Graves , has been there. April experienced some setbacks and personal loss in the last year and it caused her to take a step back and reevaluate her choices both personal and professional. April st...

Why your leads aren’t converting and what to do about it. Have you ever been on a call with a prospective client, the convo is flowing, they sound excited and then, the dreaded words, “Ummmm, let me talk to my husband and I’ll call you back?” (Which means you’ll never hear from them again.) Maybe you’ve hacked the Facebook funnel/charitable auctions/marketing game and leads are pouring in but no o...