Venli Consulting Group

The Revenue Vault: Inside the minds of sales leaders who build unstoppable revenue engines.

Business EN ↓ 141 episodes

What separates sales orgs that scale from those that stall? Welcome to The Revenue Vault powered by Venli, where top Sales VPs, CROs, and revenue leaders share exactly how they build high-performance revenue engines from systems and sales plays to leadership moves that actually work. Hosted by Marcus Chan, Wall Street Journal best-selling author and CEO of Venli Consulting, who led a $195M/year sales org with 110+ emps, and was promoted 12 times in 8 years, this show is tactical, direct, and built for operators. If you’re serious about driving results, this is your playbook. Want to double rev...

Author

Venli Consulting Group

Category

Business

Podcast website

www.venliconsulting.com

Latest episode

Jul 10, 2026

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Episodes

Why Most AEs Find the Economic Buyer Too Late 27.05.2026

Most reps wait until call 3 to find the real economic buyer. ㅤ By then the timeline is dead. ㅤ In this short episode, Marcus breaks down how to map every deal before the first call so you find the real decision maker before timeline pressure kills the deal: ㅤ Why the economic buyer at the top is often different from your booked contact (using Nike's decentralized buying as the example) The 10-m...

The $1.4M Reason I Stopped Firing Sales Reps 25.05.2026

Every leader who fires a sales rep and watches the numbers stay flat just paid six figures for their own coaching gap. After 700 sales orgs, that math holds every time. Marcus Chan breaks down the three avoidance moves leaders default to when the numbers stall, the diagnostic question that exposes the real cause in 30 seconds, and three companies that moved win rates from 28% to 42% without replac...

He Diagnosed 200 Sales Teams. The Problem Is Almost Never Sales. 22.05.2026

In this episode, Marcus Chan interviews Nigel Green, CEO at Sea Suite, on why most sales problems are symptoms of a structural decision the leader keeps avoiding, the doctor-style diagnosis he runs across 27 data points and 200 assessed sales teams, and why the root cause usually traces back to a leader who is stuck. Then the counterintuitive part. Decisiveness is a skill you can train. Nigel expl...

Top 1% EdTech Sales Pro Explains How He Closed $5M in a Tough Economy 20.05.2026

In this episode, Marcus Chan interviews a tech sales professional on how he closed over $5M on a $1M quota in a tough market. Welcome to The Revenue Vault powered by Venli, where top Sales VPs, CROs, and revenue leaders share exactly how they build high-performance revenue engines from systems and sales plays to leadership moves that actually work. Hosted by Marcus Chan, Wall Street Journal best-s...

Almost fired in week 7 to #1 and 12 promotions in 8 years 18.05.2026

"Turn this around or you are fired." That was my boss in week 7 of my first sales job. Zero deals. About to be done. In this episode, Marcus sits down with Ray Green and walks through the full 13-year arc before founding Venli. From Performance Improvement Plan to leading 110 reps in a $195M revenue org. The mindset shift that flipped his career in 8 weeks. The coaching diagnostic that turned a 1-...

7 Sales Habits That Save Me 4+Hours/Day 13.05.2026

In this episode, Marcus Chan breaks down the 7 sales habits that helped him scale and run a 100+ rep org. Welcome to The Revenue Vault powered by Venli, where top Sales VPs, CROs, and revenue leaders share exactly how they build high-performance revenue engines from systems and sales plays to leadership moves that actually work. Hosted by Marcus Chan, Wall Street Journal best-selling author and CE...

How an 8-Figure Org Got 75% More Enterprise Deals 11.05.2026

Most established orgs trying to crack enterprise outbound fail. This one didn't. In this episode, Marcus Chan interviews Sarah Icely Hill, SVP of Growth at BrandActive , on how a 30-year-old, 8-figure org built a direct-to-client outbound engine to Fortune 2000 buyers. The result: 75% more enterprise deals in Q1 , a 100% cold reply rate , and half of those replies booked into calls. Welcome to The...

The Wrong Pipeline Question Every CRO Asks (Ask These Three Instead) 08.05.2026

In this episode of The Revenue Vault, Marcus Chan interviews Yannis Sarantis, VP of Revenue Operations at Hack The Box, on why "do we have enough pipeline?" is the wrong question every CRO asks, the three diagnostic pipeline metrics he runs every Monday at Hack The Box (4 million community members), and the three-layer forecast triangulation that removes rep bias from the operating cadence. Plus t...

40 Years of Sales Knowledge in 79 Minutes [LIVE Sales Coaching] 06.05.2026

In this episode, Marcus Chan coaches AE’s on their biggest challenges with stalled deals, filling the pipeline, and more. Welcome to The Revenue Vault powered by Venli, where top Sales VPs, CROs, and revenue leaders share exactly how they build high-performance revenue engines from systems and sales plays to leadership moves that actually work. Hosted by Marcus Chan, Wall Street Journal best-selli...

You Forecast $2.5M. You Closed $1.9M. Here's Why. 04.05.2026

You forecasted $2.5M. You closed $1.9M. Industry research pegs B2B forecast accuracy at around 63%. The gap is not bad luck. It is broken architecture. In this episode, Marcus breaks down the three root causes behind every missed B2B sales forecast and the three fixes that close the gap in about 12 weeks. You will walk away with the exact stage exit criteria framework, the multi-threading rule tha...

81% of Buyers Already Picked a Vendor Before They Call You. Here's What Sellers Do Now. 01.05.2026

In this episode of The Revenue Vault, Marcus Chan interviews Braydan Young, CEO of SlashExperts, on how 81% of B2B buyers pick a vendor before sales ever gets the call and what that means for the modern rep, the funnel, and the future of selling. Learn more about Brayden Young and SlashExperts here: http://slashexperts.com/ Welcome to The Revenue Vault powered by Venli, where top Sales VPs, CROs,...

Prospects say “I need to think about it” and you’ll say “...” 29.04.2026

In this episode, Marcus Chan breaks down what to do when prospects say “I need to think about it.” Welcome to The Revenue Vault powered by Venli, where top Sales VPs, CROs, and revenue leaders share exactly how they build high-performance revenue engines from systems and sales plays to leadership moves that actually work. Hosted by Marcus Chan, Wall Street Journal best-selling author and CEO of Ve...

She Won The Top Sales Award at a $1B Org. Here's What Changed. 27.04.2026

In this episode, Marcus Chan interviews a tech sales AE on why she paid for her own sales coaching out of pocket and what it took to win the EMEA revenue award for new products in 12 months at a $1B org. Welcome to The Revenue Vault powered by Venli, where top Sales VPs, CROs, and revenue leaders share exactly how they build high-performance revenue engines from systems and sales plays to leadersh...

Why This 9 Figure VP Told Her CRO The Forecast Was About To Get Ugly 24.04.2026

In this episode, Marcus Chan interviews Kerry Grueneich, VP of Enterprise Sales at Conterra Networks, on why your monthly commit is full of hope deals that keep pushing, the 10-checkbox standard that fixes forecast accuracy in 30 days, and the operating rhythm she uses to run four sales motions under one org chart without the wheels coming off. Meet Kerry Grueneich here: kgrueneich@conterra.com ww...

How This Sales Leader Increased His Team's ACV to $250K+ in 6 Months 22.04.2026

In this episode, learn how this sales leader increased their org’s win rates 5X and increased their ACV 25X. Welcome to The Revenue Vault powered by Venli, where top Sales VPs, CROs, and revenue leaders share exactly how they build high-performance revenue engines from systems and sales plays to leadership moves that actually work. Hosted by Marcus Chan, Wall Street Journal best-selling author and...

7 Brutally Honest Answers Every Sales Leader Needs to Hear 20.04.2026

In this episode, Marcus Chan breaks down the 7 questions sales leaders ask him every week, including why sales training fails to stick, how to know if a rep is coachable or in the wrong role, and what you need in place before any training investment makes sense. Welcome to The Revenue Vault powered by Venli, where top Sales VPs, CROs, and revenue leaders share exactly how they build high-performan...

14 Negotiation Secrets to Always Get What You Want 15.04.2026

In this episode, Marcus Chan interviews reveals 14 tactical secrets for negotiating. Welcome to The Revenue Vault powered by Venli, where top Sales VPs, CROs, and revenue leaders share exactly how they build high-performance revenue engines from systems and sales plays to leadership moves that actually work. Hosted by Marcus Chan, Wall Street Journal best-selling author and CEO of Venli Consulting...

They Lost $3M/Year in Sales. Here's the Sequencing Mistake That Caused It. 13.04.2026

In this episode, Marcus Chan chats with Ash Wendt, co-founder of Cowen Partners Executive Search, who was leaving between one and three million dollars on the table every single year from a broken outbound motion. Multiple hires. Multiple failures. And a realization that changed everything: you cannot buy sales. You have to engineer it. Welcome to The Revenue Vault powered by Venli, where top Sale...

An 8-Figure Sales VP Told Me Why Your Team Keeps Missing Quota 10.04.2026

In this episode of The Revenue Vault, Marcus Chan interviews Rich Patterson, VP of Sales at Masonhub, on how he built a buyer psychology framework that helps reps identify exactly how each prospect makes decisions and close more deals without getting ghosted. Rich breaks down his 5 Buyer Codes system, why most onboarding setups guarantee rep failure, and the hiring and retention lessons from 20 ye...

Generating Pipeline Was Hard Until I Understood These 5 Steps 08.04.2026

In this episode, Marcus Chan breaks down tactical strategies to generate 3-5X pipeline coverage like clockwork. Welcome to The Revenue Vault powered by Venli, where top Sales VPs, CROs, and revenue leaders share exactly how they build high-performance revenue engines from systems and sales plays to leadership moves that actually work. Hosted by Marcus Chan, Wall Street Journal best-selling author...

Why Your Sales Org Is Leaking Revenue (And Can't See It) 06.04.2026

In this episode, Marcus Chan breaks down the 5 most common revenue leaks he finds when auditing B2B sales organizations - and the exact math behind why fixing your sales system (not hiring more reps) is worth $2.1M+ for a 15-person team. Welcome to The Revenue Vault powered by Venli, where top Sales VPs, CROs, and revenue leaders share exactly how they build high-performance revenue engines from s...

How This VP Scaled HubSpot from $200M to $1.5B 03.04.2026

In this episode of The Revenue Vault, Marcus Chan interviews Channing Ferrer on how they helped build the GTM machine that took HubSpot from $200M to $1.5B in revenue. Then he turned around a declining org at Brandwatch. Now he's running Brevo Americas after a $583M raise, betting everything on cracking the U.S. enterprise market. Meet Channing Ferrer here: ⁠http://linkedin.com/in/channing-ferrer-...

Scientifically Proven Steps to Building Rapport with Anyone in Sales 01.04.2026

In this episode, learn the proven ways to build rapport with anyone immediately. Welcome to The Revenue Vault powered by Venli, where top Sales VPs, CROs, and revenue leaders share exactly how they build high-performance revenue engines from systems and sales plays to leadership moves that actually work. Hosted by Marcus Chan, Wall Street Journal best-selling author and CEO of Venli Consulting, wh...

How One Team Went from 5% to 25% Win Rate in 90 Days (Sales Gravy Podcast) 30.03.2026

Jeb Blount Jr. interviews Marcus Chan on how to uncover $2-10 million in hidden revenue by installing the Revenue Engine OS. Marcus shares lessons from selling uniforms (selling in a saturated commoditized market), earning 12 promotions in 8 years, leading a $195 million sales org, and why you don't have a people problem, you have a systems problem. Welcome to The Revenue Vault powered by Venli, w...

Get them to COMMIT in Sales: What to Say to Prospects 25.03.2026

This is episode Marcus Chan shares exact scripts and frameworks to progress deals forward. Welcome to The Revenue Vault powered by Venli, where top Sales VPs, CROs, and revenue leaders share exactly how they build high-performance revenue engines from systems and sales plays to leadership moves that actually work. Hosted by Marcus Chan, Wall Street Journal best-selling author and CEO of Venli Cons...

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