The Revenue Marketing Report

Andy Crestodina, Co-Founder & CMO of Orbit Media, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Andy shares common missteps he sees in B2B websites and how to avoid them.   Connect with Andy on LinkedIn: https://www.linkedin.com/in/andycrestodina/   For more great content like this, visit https://calibermi...

Andy Crestodina, Co-Founder & CMO of Orbit Media, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Andy shares how to use AI for content generation in B2B. Connect with Andy on LinkedIn: https://www.linkedin.com/in/andycrestodina/   For more great content like this, visit https://calibermind.com/thought-leade...

Andy Crestodina, Co-Founder & CMO of Orbit Media, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Andy shares the most common missteps by founders and marketers regarding websites – and which marketing task you should prioritize monthly.   Connect with Andy on LinkedIn: https://www.linkedin.com/in/andycresto...

Zee Jeremic, CEO of MASS Engines, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Zee and Camela share what they’ve seen work in SaaS companies at different stages and why people use the term “vanity metrics” to describe many marketing metrics.   Connect with Zee on LinkedIn: https://www.linkedin.com/in/jeremicz...

Zee Jeremic, CEO of MASS Engines, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Zee and Camela discuss their observations about why multi-touch attribution fails so often and why how it’s positioned and used is vital to its success. Connect with Zee on LinkedIn: https://www.linkedin.com/in/jeremicz/ For more g...

Zee Jeremic, CEO of MASS Engines, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Zee shares a crawl-walk-run approach to familiarizing yourself with core metrics and why analytics isn’t just for analysts.   Connect with Zee on LinkedIn: https://www.linkedin.com/in/jeremicz/   For more great content like this, v...

Dan Frawley, Managing Director of Falmouth Ventures, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. He shares his thoughts about why all go-to-market executives are at risk of losing their jobs during hard times and why it’s so important not to take things personally.   Connect with Dan on LinkedIn: https://www...

Dan Frawley, Managing Director of Falmouth Ventures, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Dan flexes his statistics recall and shares some stats that should wake any marketer to the reality that data-driven decision-making is a requirement for CMOs. He also shares his vision of the future of marketing...

Dan Frawley, Managing Director of Falmouth Ventures, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Dan taps into his experience as a Top Gun fighter pilot, CEO, and Venture Capital investor to share the qualities of B2B companies that have continued to thrive during the latest economic downturn.   Connect with...

Jesse Ouellette, Founder of LeadMagic, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Jesse and Camela discuss use cases that still fit cold email and how to do it without risking your domain deliverability.   Connect with Jesse on LinkedIn: https://www.linkedin.com/in/jesseoue/     For more great content like...

Jesse Ouellette, Founder of LeadMagic, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report.  Jesse shares what he knows about navigating Google’s email sender policy and what B2B businesses should do to protect their primary domain.   Connect with Jesse on LinkedIn: https://www.linkedin.com/in/jesseoue/     For more...

Jesse Ouellette, Founder of LeadMagic, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Jesse shares his perspective on the new Gmail sending policies and how they will impact B2B businesses. Spoiler alert: It’s not looking good for B2B cold prospecting. Connect with Jesse on LinkedIn: https://www.linkedin.com/in...

Doug Bell, Fractional CMO at Chief Outsiders, joins our host, Camela Thompson, Go-To-Market Thought Leader, and B2B Insights Expert, in this episode of the Revenue Marketing Report podcast. Some have called 2023 a SaaSacre and others a diSaaSter. So what can marketers learn from 2023 and apply to 2024? Doug Bell shares his thoughts.   Connect with Doug on LinkedIn : https://www.linkedin.com/in/dou...

Doug Bell, Fractional CMO at Chief Outsiders, joins our host, Camela Thompson, Go-To-Market Thought Leader, and B2B Insights Expert, in this Revenue Marketing Report podcast episode. Any new year should require some reflection, but 2023 was a real doozy in the land of SaaS, and we’d be remiss if we didn’t point out that new skills are key in adapting to the new landscape. Doug Bell brought a list...

Doug Bell, Fractional CMO at Chief Outsiders, joins our host, Camela Thompson, Go-To-Market Thought Leader, and B2B Insights Expert, in this Revenue Marketing Report podcast episode. Camela and Doug have a friendly running debate: Are marketers bad at data? Spoiler: They usually disagree but always have a thoughtful dialog. Tune in for more.   Connect with Doug on LinkedIn: https://www.linkedin.co...

Special guest, Doug Bell, helps Camela talk through why The Revenue Marketing Report was paused, why it’s back, and what we’re excited to bring to our listeners. At the Revenue Marketing Report, we believe in transparency - so it’s only natural we practice what we preach. Stay tuned because our first full episode of season 3 drops in the first week of January 2024. See you then! For more great con...

The Revenue Marketing Report is back! During our hiatus, we re-evaluated many things. As a result, we’re coming back with a new format (shorter, bite-sized episodes) and a more focused mission. Stay tuned: our first episode drops the first week of January 2024. Our new mission? To help B2B marketers develop the skills they need to succeed in leadership. For more great content like this, check out...

Ryan Ruud , Founder, and CEO at Lake One , joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Ryan shares his insights on how tech broke marketing, the positives of using technology like ChatGPT, and the legwork we should do before leveraging ChatGPT.   For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Dave Valentine, Serial Entrepreneur and Business Owner of companies mostly in the marketing space joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Dave shares his insights on how buyer behavior has evolved, a framework that people should use to think through their outrageous offer, and the online resources people should check out.   For more great content like this...

Valentin Radu , CEO of Omniconvert , joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Valentin shares his insights on what he’s seeing from his side of the business world, how to make the decision of who is your ideal target as a data-driven leader, and how the post-sale cycle is changing with an emphasis on increasing the customer lifetime value.    For more great...

Jerine Erice , MOPs & RevOps Professional at RiskOptics , shares how her consulting background has helped her in her current role, how to make sure your data is good enough to make decisions, and how RevsOps professionals can help align different departments in an organization.    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/  

Kamil Rextin , Senior General Manager at 42 Agency , shares his insights on what attribution is and isn’t, what is attribution useful for, and why no reliance should be placed on self-reported attribution.   For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/  

Terry Isner , Founder & CEO of Jaffe, a full-service PR, Marketing and Branding Agency for the Legal Industry, shares his insights on the Oh God! Moment, what areas we can adjust that weren’t available before the change and the positive changes that indicate we’re progressing beyond where it was in the 1990s.   For more great content like this, visit https://calibermind.com/thought-leadership/podc...

Tycho Luijten, Founder of Dapper, a Growth Agency,  joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Tycho shares insights into why it’s important to try out ChatGPT, what works and what doesn’t in generative AI, and what happens in B2C marketing that he would like to see happen more often in B2B.   For more great content like this, visit https://calibermind.com/th...

Tish Millsap, Founder at Revenate Marketing , joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Tish shares her insights on the maturity continuum of marketing organizations, goals marketers should aspire to when it comes to reporting, and the crawl, walk and run approach to forecasting.    For more great content like this, visit https://calibermind.com/thought-lead...