The Revenue-Driven CMO

Today's guest is a developer turned growth marketer and an expert in Product-Led Growth (PLG). He has 18+ years of experience leading product management and marketing teams at companies such as Nutanix, Redis, and DevRev. Madhukar Kumar is the Chief Marketing Officer of SingleStore and a guest lecturer at Duke University on PLG and New Product Development. Madhukar and Host Chris Mechanic dive int...

Today's guest has over two decades of experience in leading marketing and sales teams for some of the world's most innovative technology companies such as Microsoft, F5, and SAP Concur. David Alexander is the Chief Marketing Officer of Everbridge and Executive Professor and Head of Industry Insights at Texas A&M University. David joins Host Chris Mechanic for a conversation on digital transformati...

Today's guest is a visionary and motivational leader who has won multiple awards, including the 2022 Washington Business Journal Women Who Mean Business Honoree, 2022 Bronze Stevie Winner for Marketing Executive of the Year, and was recognized as a 3-time Star CMO by DCA Live, most recently in 2021. She is a Member Of The Board Of Advisors for Media4Math and is a Founding member of Chief, a privat...

Today's guest is a long-time sales and marketing leader with over three decades of experience at really cool companies like Altiris, InsideSales.com, and Cybersource. Jeff Fowler is the Vice President of Global Marketing and Demand Generation at Tradeshift. Jeff joins Host Chris Mechanic for a great discussion of the negative impact of subjectivity in decision-making, why marketing and sales align...

This amazing guest is a driver of change who has over 20 years of experience leading both strategic and tactical Marketing efforts at companies like Staples, ConstantContact, Localytics, and Mindbody. Josh Todd is the CMO of SevenRooms and was named a Top 20 CMO by VentureBeat. Josh joined Host Chris Mechanic to break down how to prioritize your marketing spend in the current economy, why measurin...

This incredible guest has nearly two decades of experience in government technology marketing leadership across multiple verticals. They were recently recognized as WashingtonExec's 2023 Chief Officer Award finalist for CMO of the year. Sarah Kim is the Chief Marketing Officer at Iron Bow Technologies and a Federal Partner Advisory Board Member at Dell Technologies. Sarah joins Host Chris Mechanic...

Today's guest is a marketing speaker and author who worked his way up through the New York City advertising scene. He's been featured in AdAge, Forbes, CMO.com, and Fast Company. Jeff Perkins is the CMO of Greenlight Guru and Author of How Not to Suck at Marketing. Jeff joins Host Chris Mechanic to share the importance of getting quick wins right out of the gate, how to reshape your content to lan...

Joining Host Chris Mechanic on today's episode is a passionate, data-driven marketer with over 20 years of experience in marketing and communications. They've won 12 marketing awards including "The Innovator" award for the most creative use of Gong. Aviv Canaani is the VP of Marketing and Sales at Datarails. Aviv shares how to make B2B marketing less boring, the nuances of creating funny content y...

This special guest has spent over 2 decades scaling enterprise SaaS companies and has experience in customer success, engineering, product, sales, and marketing. Ash Parikh is the CMO of Trellix and an Advisory Board Member of Yellowbrick Data, CMO Council, and a frequent contributor to the Forbes Communications Council. Ash shares his five secrets to attaining a growth mindset, how to build a mod...

Today's guest has over fifteen years of experience in marketing, with a focus on demand generation, account-based marketing, and digital marketing. She has built a strong reputation as a strategy and revenue-focused marketer through her work with really impressive companies across the tech world, including Oracle, 3M, Marketo, and Bettercloud. Robin Izsak-Tseng, G2's VP of Revenue Marketing, discu...

Today's guest is an incredible marketer that has been behind the success of some top-tier companies including SAP, Google, HP, Accenture, and Time Warner. Her fantastic work earned her a spot in PR Week's Women to Watch 2020. She has also been recognized as a Top 50 Influence Marketer by Talking Influence and Top Digital Marketer on LinkedIn. Amisha Gandhi is the SVP of Marketing at Tipalti and a...

Today's episode features highlights from four of our past guests that shared their secrets to marketing success. Jordan Sher, the Vice President of Corporate and Brand Marketing at Gainsight and an advisor to AudiencePlus, broke down how earned media can influence performance marketing. Isaac Ware, the Director of Demand Generation at UserGems, shares how to use multi-threading with paid media to...

Today's episode is a little special, in that it features four amazing insights from four outstanding CMOs and VPs of Marketing. Allison MacLeod, CMO of Flywire, shares why CMOs need to think like CROs. Juliette Kopecky, CMO of LinkSquares, outlines what marketers can gain from sitting in on sales calls. Scott Neuman, Vice President of Corporate Marketing at Calix, discusses how to empower your emp...

You've probably heard that "culture eats strategy for breakfast". These excerpts featuring special guests Courtney Austermehle, Chris Allen, Ryan Morel, and Sarah Reynolds are here to help you learn how to put that into practice. These four leaders explain how to create a great marketing team, nurture its culture, and the importance of the language the team uses.   Quotes from the Show: "Start set...

Today's guest has over a decade of experience leading marketing teams that drive double-digit growth throughout the world of SaaS. Courtney Austermehle is the Chief Marketing Officer of Constructor.io and Mentor with the Venture Lane Startup Hub. Courtney explains why your team's wellness needs to be your top priority, why your marketing teams should implement "no Meeting Fridays", and how to deal...

Today's guest is an award-winning B2B SaaS Marketing Leader and an outspoken advocate for diversity, equity, and inclusion. Sarah Reynolds is the Chief Marketing Officer at HiBob. Sarah discussed the benefits of incorporating inclusivity into your marketing and how to frame it when talking with key internal stakeholders. They also share tips for using inclusive language in marketing and how small...

Today's guest is an experienced senior marketing leader that also has a toolbox full of amazing marketing tactics. Chris Allen is the SVP of Marketing at Heartland and the Host of The Entrepreneur's Studio. Chris shares his framework for assessing the ability of your marketing team along with tips on how to communicate marketing outcomes effectively with other C-Suite executives.    Takeaways: As...

Joining the show is a marketing powerhouse that came from the B2C world of mobile advertising but is now leading marketing at a major B2B SaaS company. Ryan Morel is the SVP of Marketing at Flexe. Ryan goes deep into the stories told by B2B content, how to tell a great story through marketing, and why you should change your medium before you change your story.  Takeaways:  Marketers need to fight...

While he is crushing the B2C space today, this special guest built his marketing skills over a long and successful tenure in B2B marketing. Mike Manheimer is the CMO and Head of Growth at PostScript, an SMS tool available for e-commerce sellers on Shopify, but he's here to explain how the same principles can be applied in B2B. Mike unveils the misconceptions holding marketers back from sending SMS...

Today's guest is a global marketing strategy expert who is passionate about building high-performing teams and coaching the next marketing leaders. Allison MacLeod is the Chief Marketing Officer of Flywire and is a Member of the Board Of Trustees for the Mass Technology Leadership Council. Allison shares the ROI mindset that marketers need to have, the importance of prioritizing cost-effective rev...

Today's guest is a data-driven marketing leader with vast experience running teams and launching products within high-growth B2B SaaS companies. She is extremely passionate about understanding customers and using that to inform her marketing efforts. Juliette Kopecky is the CMO at LinkSquares and an angel investor. Juliette discusses the perspective that future marketing leaders need to have, why...

Today's guest is a keynote speaker, coach & mentor with over 25 years of marketing experience. He has spent most of his career leading marketing at IBM throughout Europe and the Americas. Scott Neuman is the Vice President of Corporate Marketing at Calix. Scott explains the 3 keys to empowering everyone in your company to be a brand ambassador, why you need to highlight customer wins, and how to s...

Today's guest was voted a Top 3 Marketer on LinkedIn and was recognized as a 2020 Top 10 SaaS Branding Expert. He is an award-winning content creator and keynote speaker that helps businesses drive measurable results through social media. Darryl Praill is the Chief Marketing Officer at Agorapulse. Darryl shares why your team's culture is so important, why defining success is imperative, and how a...

Today's guest is an expert marketer that leverages engagement strategy to drive demand. Throughout her awesome career, she's developed specialties in content design, market research, and campaign execution. Briana Belisle is the Executive Vice President of Marketing at Field Nation. Briana shares why you need to solve your prospects' boring problems, and how to determine the difference between cri...

With B2B buying groups growing larger, it's time for marketing to take a page out of the sales playbook and begin using multi-threading to increase close rates. Here to let you in on all of the secrets is an awesome paid media and digital marketing expert who specializes in helping major companies like Gong and Salesloft improve their pipeline. Today's guest is Isaac Ware, the Director of Demand G...