Chris Mechanic

The Revenue-Driven CMO

Business EN ↓ 231 episodes

The Revenue-Driven CMO with Chris Mechanic helps B2B and B2C marketing leaders alike solve the new strategic issues they face in today's market. Through insight-filled interviews, we unpack the best marketing secrets of today's top Chief Marketing Officers and marketing experts. Learn how the best marketers in the business today are driving efficient revenue growth for their organizations. Past guests have included CMOs from companies such as HubSpot, ZoomInfo, Gong, National Debt Relief, and more. Subscribe to get in-depth interviews with actionable takeaways delivered to your inbox every wee...

Author

Chris Mechanic

Episodes

MTM Ep#5: 5 Personality Traits of High-Performing CMOs with Jeff Goldscher 02.01.2019 16:37

I'm interviewing Jeff Goldscher . He has done a bit of everything, from client side to agency side to running marketing agencies. For the last four years, he's been an outsourced Chief Marketing Officer for companies, which gives me a unique experience.

MTM Ep#4: Using Marketing Automation to Delight Your Customers with EJ White 19.12.2018 21:16

I'm joined today with none other than EJ White. He's a senior strategist here at WebMechanix. He works with Shlomo Trachtenberg, who's been on some episodes in the past. You guys work heavily together on both B2C and B2B clients. You guys do a ton of marketing automation and that's a hot space, hot MarTech, the intersection of marketing and technology is marketing automation, right. So I wanna tal...

MTM Ep#3: Applying Machine Learning to Your Paid Advertising Strategy with Tyler Carson 10.12.2018 20:21

I am your host Arsham Mirshah. I have with me today the beautiful NASA bound Tyler Carson. Tyler is a senior strategist here at WebMechanix. He's a subject matter expert as well on paid media. Pretty much anything that you can buy media online. If you can place an ad. If you can buy an email newsletter. This guy knows how to do it. He knows the best practices. He does it all day every day. I think...

MTM Ep#2 - A Pirate and Care Bear Discuss Creative Marketing - More Than Marketing Podcast 16.11.2018 20:46

WebMechanix's creative director, Bart Heird, comes on board to talk about creative marketing.

MTM Ep#1: How To Tidy Up Analytics, Traffic and Conversion for 2019 - More Than Marketing Podcast 14.11.2018 29:27

Today, we have Chris Mechanic, the co-founder, as a guest. We break down digital marketing tips for marketing managers and executives, including tips for the new year.

MTM Ep#0 - Welcome and What's It All About - More Than Marketing Podcast 14.11.2018 13:54