Fexingo
The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
Lucas and Luna dismantle the mechanics of repeat purchasing: how email flows, SMS triggers, and loyalty architecture convert one-time buyers into habitual customers. Each episode takes a single retention strategy — a welcome series A/B test, a points-program redesign, a reactivation campaign — and traces its execution from first-party data setup to revenue lift. Lucas brings the numbers: open rates, redemption curves, CLV projections from real brands like Allbirds, Glossier, and Sephora. Luna pushes back on assumptions about customer fatigue, discount dependency, and the tension between person...
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Episodes
How Starbucks Gamified Their Rewards Program 21.05.2026 10:19
In this episode of The Retention Marketing Podcast, Lucas and Luna break down how Starbucks turned a simple punch card into a $1.6 billion mobile payment ecosystem. They walk through the psychology behind the 2x Stars multiplier, the strategic use of limited-time bonus offers like 'Happy Hour,' and how the program drives 50% of in-store transactions. They also look at the backlash when Starbucks c...
How Glossier Built a Loyalty Program That Works 21.05.2026 11:31
Lucas and Luna break down Glossier's loyalty program, which drives 70% of its revenue from repeat customers. They discuss the 'Glossier Rewards' tiered system, how it integrates with email and SMS, and why a points-for-reviews model creates compound growth. The episode uses concrete numbers: 30% higher average order value for members, 2.5x retention rate after one year. They also compare the appro...
How Many Shoes Can Zappos Sell to One Customer 19.05.2026 7:12
In this debut episode of The Retention Marketing Podcast, Lucas and Luna dig into the numbers behind repeat-purchase behavior. Why does a typical Zappos buyer place 2.8 orders per year while a loyalist places 14? What does that delta mean for email frequency, SMS fatigue, and loyalty program design? The hosts walk through the actual math of customer lifetime value, segmenting by order count, and t...
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