The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers

In this episode, Lucas and Luna explore how a beauty brand transformed its retention strategy by shifting from one-time purchase emails to a subscription-focused email flow. They break down the brand's decision to offer a 'skip or swap' option, how it used abandoned cart emails to convert subscribers rather than single buyers, and the specific metrics—including a 40% increase in repeat purchase ra...

In this episode of The Retention Marketing Podcast, Lucas and Luna dive into a specific case study of a supplement brand that increased repeat purchase frequency by 35 percent using targeted SMS campaigns. They break down the strategy: sending a personalized text on day 14 after purchase—when initial supply typically runs low—with a one-click reorder link. The hosts discuss why SMS works better th...

In this episode of The Retention Marketing Podcast, Lucas and Luna dive into how a pet food brand used targeted SMS campaigns to win back customers who hadn't purchased in 90 days. They break down the specific strategies: a three-message sequence with personalized offers, timing based on pet food consumption, and A/B testing discount levels. The brand saw a 35% reactivation rate and a 20% increase...

For episode 100 of The Retention Marketing Podcast, Lucas and Luna dive into a specific case: how a mid-size beauty brand called Luna & Sage (fictional) uses birthday email sequences to drive repeat purchases. The brand saw a 50 percent increase in repeat rate among customers who received the birthday trigger versus a control group. Lucas walks through the three-email sequence: a teaser five days...

Lucas and Luna dive into how a direct-to-consumer skincare brand called GlowTheory used a data-driven email sequence to shorten its average repeat purchase window from 90 days to 63 days. They break down the three-email strategy: a replenishment reminder timed to product usage, a social proof email featuring user-generated content, and a limited-edition restock alert. The episode explores why timi...

In this episode, Lucas and Luna break down how a mid-size pet brand, Paws & Co., used a clever SMS sequence triggered immediately after delivery to increase repeat purchase rate by 30 percent in just 90 days. They walk through the exact timing, message copy, and incentive structure the brand tested—including why sending a text 24 hours after delivery outperformed the typical 3-day delay. Lucas exp...

In this episode of The Retention Marketing Podcast, Lucas and Luna dive into how a mid-size supplement brand uses a specific post-purchase email sequence to increase repeat purchase rate by 25 percent. They break down the brand's three-email flow: the 'day 3 check-in' that asks about first impressions, the 'day 10 usage tip' that shares creative ways to consume the product, and the 'day 21 reorder...

Episode 96 of The Retention Marketing Podcast. Lucas and Luna dig into how a pet supply brand, Pettail, uses abandoned cart SMS messages to convert one-time buyers into repeat customers. They walk through the exact three-message sequence: a triggered text at 30 minutes with a product photo, a follow-up at 4 hours with a social proof line, and a final offer at 24 hours with a small discount. Lucas...

In this episode of The Retention Marketing Podcast, Lucas and Luna explore how a beauty brand used gift cards to boost repeat purchases by 25 percent. They break down the strategy behind a post-purchase email sequence that turned one-time buyers into loyal customers. The brand offered a small gift card incentive after the first purchase, timed to arrive just as the initial product would be running...

In episode 94 of The Retention Marketing Podcast, Lucas and Luna unpack a specific retention tactic that doesn't get enough airtime: product sampling emails. They look at how a beauty brand called Flora & Fable uses a two-step email sequence to turn free-sample recipients into full-size buyers. The hosts walk through the exact email copy, the timing window, and the conversion numbers — a 22 percen...

Lucas and Luna explore how a direct-to-consumer skincare brand called Dermatica uses post-purchase product review requests to increase repeat purchase rate by 25 percent. They break down the specific email and SMS sequence Dermatica uses, the timing of review requests, and how the brand turns negative reviews into retention opportunities. Listeners learn the exact trigger timing and copy approach...

Lucas and Luna explore how a premium apparel brand uses return data as a trigger for retention emails. When a customer returns an item, the brand sends a personalized email with fit alternatives or complementary products, turning a potentially negative experience into a second purchase. The hosts walk through the logic, the timing, and the results: a 22 percent increase in repeat purchase rate amo...

In this episode of The Retention Marketing Podcast with Fexingo, Lucas and Luna explore how a pet food brand called Fetch & Feast used QR codes on packaging to drive repeat purchases and build a loyalty loop. They break down the strategy: a scannable QR that leads to a personalized landing page, a 15% discount offer for signing up, and an email sequence that educates on portion control and product...

In this episode, Lucas and Luna examine how a pet food brand used targeted SMS campaigns to shorten the average time between repeat purchases from 45 days to 28 days. They break down the two-part strategy: a post-purchase 'check-in' text at day 10 to reinforce the purchase decision, and a 'running low' reminder at day 21 with a direct link to reorder. The hosts analyze the data behind the campaign...

Lucas and Luna dive into how a DTC coffee brand uses machine learning to predict the optimal time to send each customer a reorder reminder via SMS. By analyzing individual purchase intervals, the brand increased repeat orders by 22 percent in three months. They break down the data model, the trigger logic, and the results — including how they avoided over-messaging and kept churn flat. A concrete...

Lucas and Luna dig into a specific referral campaign from a mid-sized tea brand called Leaf & Bloom. Over six weeks, the brand ran a two-touch SMS referral program offering a $10 credit to both referrer and friend. The results: a 60 percent lift in repeat purchase rate among referred customers compared to organic first-timers. The hosts break down the mechanics—timing of the first text, the second...

Lucas and Luna break down how a mid-sized specialty coffee roaster cut its monthly subscription churn rate from 6.8 percent to 3.2 percent in five months by sending a single SMS the day before a customer's next billing date. They walk through the exact copy, timing, and offer structure — a free bag of coffee with no strings attached — and why the brand chose SMS over email for this specific behavi...

Episode 86 of The Retention Marketing Podcast: Lucas and Luna dive into how a direct-to-consumer snack brand uses SMS to drive repeat purchases by giving existing customers first access to limited-edition flavors. They walk through the strategy behind a recent drop that sold out in under 4 hours — including the three-text sequence, the psychology of scarcity, and the surprising role of reply-based...

On this episode of The Retention Marketing Podcast, Lucas and Luna explore how a specialty coffee roaster called Counter Culture built a welcome email sequence that turns one-time buyers into loyal subscribers. They break down the three-email flow: a storytelling origin email, a brewing guide email, and a community invitation email. They share the specific open and click-through rates Counter Cult...

In this episode of The Retention Marketing Podcast, Lucas and Luna explore how a pet food brand called PetPlate used a targeted SMS reactivation campaign to win back customers who hadn't ordered in over 90 days. By segmenting lapsed customers by their previous purchase frequency and sending a two-message sequence with a personalized 25% discount offer, PetPlate recovered 18% of the lapsed segment...

In this episode of The Retention Marketing Podcast, Lucas and Luna explore how a pet brand named Bark & Root uses post-purchase order add-ons to increase repeat purchase rate. They break down the numbers: Bark & Root saw a 22% lift in repeat rate within 90 days after introducing the add-on offer. Lucas explains the psychology of the 'I already bought' moment, and how the brand uses the checkout pa...

Lucas and Luna explore how a pet food brand called Bark & Bowl uses lifecycle milestone emails—adoption anniversaries, birthday greetings, and weight-change alerts—to drive a 35% repeat purchase rate among customers who receive them. They break down the specific triggers, timing, and creative approach that makes these emails feel personal rather than automated, and discuss why lifecycle marketing...

Lucas and Luna dive into how a direct-to-consumer tea brand, Steep & Sip, transformed its one-time buyers into monthly subscribers using a carefully timed SMS sequence. The brand's strategy hinges on sending a 'tea check-in' text exactly seven days after the first order, followed by a personalized recommendation and a one-tap subscribe link. The result: a 34 percent increase in subscription conver...

In this episode, Lucas and Luna drill into how a mid-sized coffee roaster—let's call it 'Morning Fuel'—used SMS to turn one-time buyers into repeat customers. They walk through the specific three-message sequence the brand deployed: a thank-you with a brewing tip, a reorder reminder timed to when the average bag runs out, and a surprise 'we miss you' offer. The result? A 40 percent lift in repeat...

Lucas and Luna dive into how a direct-to-consumer denim brand uses a specific SMS sequence combining product care tips, personalized style recommendations, and early access to new drops to increase repeat purchase rate by 35% in six months. Lucas breaks down the three-message flow: a post-purchase care guide, a 30-day style suggestion, and a 60-day exclusive preview. Luna questions whether SMS fat...