Michelle Sherrier
The Retail Whore
Welcome to The Retail Whore by me, Michelle Sherrier: a podcast of stories and lessons from a life in retail. After decades spent in the retail industry, I’ve seen and done it all. Join me every week as I interview people from all walks of retail, the service industry, the wholesale gift industry, and more. We’ll talk about what drives them, the things they love, and some of the biggest lessons they have learned along the way. Brace yourself for The Retail Whore, a show that entertains and educates!
Author
Michelle Sherrier
Category
Podcast website
Latest episode
Jul 8, 2026
Where to listen?
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Episodes
EP 200: LOCALS ONLY WITH MISTY STACHEL 14.05.2025 1:13:36
Misty Stachel is the founder and owner of 85 Local, a carefully curated boutique that blends locally made goods with unique, high-quality finds from beyond Arizona. With a passion for retail and community, Misty has created a shopping destination where customers can discover one-of-a-kind gifts, stylish apparel, and must-have home accessories—all while supporting small businesses. At 85 Local, Mis...
EP 199: RETAIL ROUNDTABLE WITH EMMA LEWIS (RARE FORM), SONIA MCMORAN (HOME/WORK), SASHA VARNI (WISH) 07.05.2025 1:27:43
Emma Lewis is the owner of Rare Form and The Twentieth, both based in Chicago. Emma works to digitally restore and reinterpret 100-year-old designs to create unique greeting cards, stationery, and more. Through her work, her goal is to empower and affirm others with a brand that combines vintage images with unapologetic contemporary feminist language and over-the-top messages of affirmation. The T...
STUNNING, STAND-OUT DISPLAYS - SHELF TALK WITH CO-HOST SUSAN ESAYIAN! 30.04.2025 1:01:34
Susan and Michelle join forces again for another episode of Shelf Talk! Here, they kick things off with a recap of Susan’s recent trip to New Orleans and all the fun shops she explored while there. Next, they share some of their favorite displays found on Instagram and discuss their stand-out design elements and features. Susan and Michelle also discuss how you can recreate these displays in your...
EP 198: PR FOR A NEW AGE WITH GLORIA CHOU 23.04.2025 48:04
Gloria Chou is an award-winning PR strategist and host of the top-rated Small Business PR Podcast. Known for her untraditional yet proven approach to PR which makes visibility and access to media accessible for anyone, Gloria helps BIPOC and female founders get featured organically in top-tier media without needing PR connections or a large following. experience through her signature CPR Pitching...
EP 197: STARTED WITH A BEAD KIT, NOW WE’RE HERE WITH MARRIN COSTELLO 16.04.2025 1:08:04
Marrin Costello is an American businesswoman, designer, and brand architect. Her career as a creative began at age seven, after receiving a bead kit for Christmas. Selling her creations at local San Francisco Bay Area craft fairs and local boutique retailers while in grammar school, Costello's love for both business and fashion was realized at a very young age. Less than a decade later, a chi...
EP 196: THROUGH THE LENS OF A LOCAVORE WITH CAROLINE WEAVER 09.04.2025 50:33
Caroline Weaver is an obsessive shopper, former specialty shop owner, and creator of The Locavore Guide. During her years as a shopkeeper, she yearned for a resource to help others understand what it actually means to "shop small" and to share information about why it’s better for everyone. In a world of algorithms and convenience, most of us have lost touch with the ways in which shopp...
EP 195: THE HOLIDAY POP-UP BREAKDOWN WITH ANDREW FEGLER 02.04.2025 1:23:47
Andrew Fegler is the brains and beauty behind That’s So Andrew, the sassy gift brand for the girls, gays, and theys. He’s been sailing the entrepreneurial seas for over a decade and has gone from manufacturing to having a brick & mortar to creating an exclusive wholesale brand. Now, he’s full-circling back to open the doors of a pop-up gift shop! In this conversation, Andrew brings us up to sp...
INTRODUCING... SHELF TALK WITH CO-HOST SUSAN ESAYIAN! 26.03.2025 50:06
Welcome to Shelf Talk: a brand new, add-on segment inside the Retail Whore Podcast! In this new once-a-month segment, Michelle and co-host Susan Esayian dive into all things merchandising and design. Both Michelle and Susan have strong backgrounds as buyers and merchandisers in retail and wholesale gifts. On Shelf Talk, you’ll have the chance to submit your burning merchandising questions and get...
EP 194: GETTING RETAIL SMART WITH DAN JABLONS 19.03.2025 42:47
Dan Jablons heads up Retail Smart Guys, a premier consulting company for independent retail. Dan studied at the Ohio State University, where he graduated with a Bachelor of Science in Marketing and Production. Throughout his career, he’s worked with big-name retailers like Walmart, Target, JC Penney, American Apparel, Betsey Johnson, Donna Karan, Jimmy Choo, and many others. Dan also worked for a...
EP 193: YOUR HOME, YOUR STORY WITH MARY BLIGH AND JESSICA GIANCOTTI 12.03.2025 1:04:31
Mary Bligh and Jessica Giancotti are lifelong friends and passionate designers with over 20 years of combined experience. Together, they founded Lily & Marigold Home + Design on a shared belief: women can thrive in their careers, embrace motherhood, and create beautiful, functional spaces that truly feel like home. Mary and Jessica believe a beautiful home should be accessible to everyone. The...
EP 192: HOMETOWN SWEETNESS WITH LIZ FERREIRA 05.03.2025 56:23
Liz Ferreira’s mom Beth started floral and gift shop Sweetbay out of her home when her two children were small. Over the years, her business has taken her to several brick-and-mortar shops, retail cooperatives and studio design. Her creative vision is the backbone of Sweetbay, as her merchandising inspires clients and shoppers across the Massachusetts north shore. Liz joined forces with her mom af...
EP 191: CMA MERCHANDISER’S RECAP WITH JESSICA YOUNG, RONALD CARTER, SUSAN ESAYIAN & DAVE SHERRIER 26.02.2025 1:31:08
Ronald Carter likes to think of creative styling as an art form: a masterpiece, carefully crafted by imagination and passion. He fell into his career by accident as a struggling actor in need of a side hustle. Ronald was living in Seattle at the time and recalls asking a friend if she knew of anyone who was hiring, and she kindly suggested checking out Eddie Bauer. From there, his retail career to...
EP 190: SOLO SHOW WITH MICHELLE: CMA SHOW RECAP 12.02.2025 1:10:46
Many of you were interested in hearing about how the CMA job came to be, my planning process, and how everything turned out. This week, I’m recapping it all here on the podcast! Starting from the beginning, I talk about how Emily Hoffman (VP of Sales for CMA) reached out to me for some rework projects, then get into the challenges we faced, all the unique design elements, and how it ultimately cam...
EP 189: A LEGACY OF LACE WITH LARISA OLSON 05.02.2025 1:09:20
Larisa Olson grew up in Chicago, the daughter of an entrepreneur who purchased a failing framing and furniture business and revitalized it. After many crazy adventures, Larisa studied set and costume design in the UCLA master’s program. Over the years, she also spent much time immersed in her father's framing showroom as the showroom coordinator (she had to organize a very chaotic business!) ...
EP 188: GRIT, GUMPTION, AND GROOMING GOODS WITH JASON SOEJOTO 29.01.2025 51:40
Jason Soejoto is the National Account Manager for Specialty and Independent Business at Duke Cannon Supply Company. Duke Cannon is a one-stop shop for premium men’s grooming goods, and the brand occupies a really unique space within the gifts industry. Hailing from a simpler time, Duke Cannon values things like hard work, family, community, and... bacon! Prior to joining Duke Cannon, Jason was a b...
EP 187: A PASSION FOR PRODUCT WITH SAM CHAPMAN 08.01.2025 1:04:11
Sam Chapman started his career as a hairdresser, working for some of the biggest names in the UK. Eventually, he decided it was time to work for himself and opened his own salon. He got a crash course in running a business and learned how to stand out in front of the right customers and encourage them to come back. At one point, Sam’s business was failing to the point where he was on the brink of...
EP 186: 2024 LOOK BACK WITH MICHELLE 01.01.2025 31:02
I can’t believe we’ve already said goodbye to 2024! I like to do solo shows this time of year because it gives me a chance to take a look back at all that happened and also to talk about what I’m looking forward to as we move ahead. If you’ve been following along, this past year was full of challenges, from saying goodbye to our puggle to moving all the way to Oregon. Thankfully, things are slowi...
EP 185: REPLAY: COMMUNITY OVER COMPETITION WITH ASHLEY ALDERSON 25.12.2024 57:03
Hailing from North Dakota, where her nearest shopping opportunity was over 300 miles away, Ashley Alderson longed for a place online to find and shop the boutiques she loved all over the country, together in one place. "There must be a place for shoppers like me who love boutiques to find them all—and a place where boutique owners themselves can connect to find resources & grow," Ash...
EP 184: REPLAY: FINDING THE SILVER LINING WITH ANNIE GLENN 18.12.2024 1:04:28
Annie Glenn (AKA Urban Girl Annie) started her company, LG Retail Enterprises, back in 1994 and she’s been doing retail ever since. Although she majored in literature in college, Annie’s known she wanted to own her own business from the age of 10. With no prior background in retail, she credits her business success to having great instincts and a lack of fear. Today, she’s a proud entrepreneur and...
EP 183: REPLAY: A LOVE LETTER TO RETAIL WITH IRIS FULLER 11.12.2024 1:03:50
Retail icon Iris Fuller opened her store, Fillamento, back in April 1981 and led the Fillmore District neighborhood renaissance in the San Francisco area. In its heyday, Fillamento was three floors at Fillmore and Sacramento and was filled to the brim with furniture, glassware, linens, bath items and eclectic gifts from the whimsical to the practical. After 20 glorious years of business, Fillament...
EP 182: REPLAY: ONE HECK OF A RETAIL SHOPPER WITH MARY LIZ CURTIN 04.12.2024 56:45
Mary Liz Curtin is passionate about independent retail. Her knowledge of all aspects of the gift, craft and home industries gives her a unique point of view, encompassing the needs of retailers, vendors and sales representatives. She is also a heck of a retail shopper and loves to crawl malls, discover downtowns and walk through the Web to find ideas and inspirations for her presentations. With ov...
EP 181: LIVING THE ADORNED LIFE WITH ERIN HASLER 27.11.2024 58:07
Root Adorned is the brainchild/dream project of Erin Hasler. Erin's love for beautiful treasures began most likely at birth (maybe in the womb?) and has grown ever since. A self-described magpie, easily distracted by anything that sparkles; Erin continues to fill her own home with rugs, plants, pottery and dogs. Her philosophy being that you can never have enough of any of the above. Born and...
EP 180: HAVE A SASSY, SNARKY HOLIDAY WITH ANDREW FEGLER 20.11.2024 1:07:45
Based in Seattle, Andrew Fegler is the brains and beauty behind That’s So Andrew, the sassy gift brand for the girls, gays, and theys. He’s been sailing the entrepreneurial seas for over a decade and has gone from manufacturing, to having a brick & mortar, to creating an exclusive wholesale brand. Now, Andrew’s full circling BACK to open the doors of a POP-UP gift shop! Andrew shares his recen...
EP 179: CREATING BEAUTIFUL SPACES AND A THRIVING BUSINESS WITH MARY AND JESSICA OF LILY & MARIGOLD HOME AND DESIGN 13.11.2024 1:19:58
Mary Bligh and Jessica Giancotti are lifelong friends and passionate designers with over 20 years of combined experience. They founded Lily & Marigold Home + Design on a shared belief: women can thrive in their careers, embrace motherhood, and create beautiful, functional spaces that truly feel like home. At Lily & Marigold, Mary and Jessica believe a beautiful home should be accessible t...
EP 178: FALL RECAP - SOLO SHOW WITH MICHELLE 06.11.2024 29:22
In this solo show, Michelle recaps her 40th high school reunion and what it was like to geek out over retail with her former classmates… without her old insecurities. She catches everyone up on what’s been going on since the move to Oregon and living life at a much slower pace. Michelle chats about burnout and why it’s important to recharge to stay creative, store standards and your role as a merc...
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