The Retail Journey

Embark on a digital odyssey with Toby Teeter, a former law student turned internet entrepreneur extraordinaire. As Toby narrates his transformation from a legal eagle to a digital marketing maven, he spills the secrets behind creating an online business empire that started with humble one-page websites. Journey with us through the origins of Toby's forays into affiliate marketing, the serendi...

As we journey through the winding path of retail adventures, Andrew Mull, the savvy head of sales at Flybar, joins us to unravel his tapestry of experiences. His rise from Michigan's retail roots to the forefront of Walmart's sales floor is a story of grit, innovation, and a keen eye for what shoppers truly want. Through engaging tales, Andrew paints a picture of his transition from the...

Prepare to be mesmerized by Creighton Kiper, Vice President of Merchandising at Walmart for Beauty as he shares expert insights into the beauty industry's seismic shifts and strategies. This episode is an invitation to peek behind the curtain of Walmart's innovative approach to beauty in 2024, from cutting-edge cosmetics and hair care to the digital transformation propelled by the pandem...

Get ready to unlock the secrets of retail analytics success with James Harris as he joins Charles Greathouse to explore the transformative impact of High Impact on small brands navigating the complex world of Walmart. With James' rich expertise in analytics, replenishment, and sales, we expose the unbalanced battlefield where smaller suppliers frequently find themselves outgunned. Our expansi...

Unlock the secrets to successful category growth with the wisdom of Todd Rupp, the 'Todd Father' of Category Management, as he navigates the intricacies of evolving retail landscapes at High Impact. Our Director of Category Growth shares his transformative journey from sales to category mastery, focusing on the power of aligning with consumer needs rather than solely pushing brands. This...

Embark on a flavor-packed journey with Brandon Pogue, CEO of TruLabs, as he shares the remarkable pivot from construction and real estate to the burgeoning industry of natural health products. Brandon recounts how a passion for palatable supplements led to the creation of TruLabs, where great taste meets potent efficacy. You'll be privy to the innovative steps taken to produce a unique pre-wo...

Are you ready to navigate the turbulent seas of data-driven decisions, especially the upcoming move from DSS to Walmart Luminate? Anchor yourself with our hosts, Charles Greathouse and James Harris, as we chart a course through the coming transition from DSS to Walmart Luminate.  We're here to help you understand the differences between basic and charter access, and the potential benefits of...

What happens when you bring together retail strategy and influencer Bryan Gildenberg into a deep dive into the transforming landscape of retail? You get to explore the fascinating world of data analysis, the impact of AI, and the powerful new strategies that are trending for category growth. In this podcast, Bryan shares from his experience and expertise on why a digital-first approach to retail m...

Are you ready to unlock the secrets of the beauty industry? Join us for an insightful journey with Nicole Sentivany , Associate Vice President at e.l.f. Beauty, as she shares her inspiring story of transforming e.l.f.  from a young brand into Target's number one beauty brand. Having honed her skills at Procter & Gamble over a decade, Nicole is a testament to the power of blending prestige...

Get set for a captivating conversation with Ashley Caldwell, Senior Director of Retail and Distribution at Embecta and a two-decade-long titan in the retail and consumer packaged goods sectors. Wonder how a passion for data and hands-on experience can fuel success in sales? You will explore the fascinating journey of Ashley, beginning as a field rep for Newell Rubbermaid and climbing the ladder to...

Ever wondered how a couple can harmoniously work together in the high-pressure world of retail? Get answers from our engaging chat with Grant and Brooke Dooley, who not only share a household but also a passion for retail merchandising at Walmart. Listen in as they trace their journey from internships to playing critical roles in Walmart's merchandising operations, while juggling work-life ba...

What happens when a keen eye for retail meets a passion for inclusivity and the arts? You get Twilla Brooks, a former VP at Walmart and the unstoppable force behind Lynette Create and Innovate and the Bentonville Film Festival. Join us as we journey with Twilla from her humble beginnings at Macy's, through a rewarding career at Walmart, and onto her latest ventures of working with influencers...

Get ready to immerse yourself in a compelling conversation with Sean Campbell, CEO of Campbell Creative. We'll dive into Sean's journey from working in retail, his agency background, and work in marketing and public relations. We'll also hear about the motivation behind his start of Campbell Creative and their unique value-based agency model and taking the less trodden path in marke...

We're offering you a golden ticket into the world of power tools and the role of customer loyalty with our special guest, Jack Ford, Vice President of Consumer Products at HART TTI. Jack, who transitioned from Dallas to Milwaukee and then Bentonville on his professional journey, welcomes you into the intricate workings of one of the biggest power tool companies on the planet. Jack shines a li...

Ready to untangle the complex web of Walmart and Sam's Club Q1 earnings report for 2023? We, your hosts James Harris and Charles Greathouse, pull back the curtain on the retail giant's success strategies, examining factors like comp store sales, inventory management, and market share dynamics. We put the spotlight on Walmart's raised outlook amidst unexpected softness in general mer...

How did a martial arts instructor become a Walmart exec? We had a fascinating chat with Tasha Tandy, a Vice President of food, breakfast, baking, and commercial bread at Walmart. In this episode, Part 2 of our Merchant Mindset Series, we discuss Tasha's journey, her experience in retail during the COVID-19 pandemic, and how data-driven decision making plays a vital role in understanding custo...

Ever wondered what it takes to excel with your merchant relationship at Walmart? Prepare to gain valuable insights from our special guest, Matt Musgrave, as he shares his unique journey from a category manager to a merchant at Walmart and ultimately to client growth director at High Impact. Join us for an informative conversation on The Retail Journey podcast as we dive into the mindset of a merch...

Join us as we discuss winning at omni-channel with our friend Meritt Brothers, founder of MB Omni Solutions. In this episode, you'll learn the core fundamentals to making sure your brand succeeds across all sales channels. We cover the importance of having a clear omni-strategy, the value of great product content, the role of mobile devices in stores, customer perception online, the positive...

In this episode, we introduce our podcast listeners to our purpose, discuss the new era of retail, the arrival of Walmart Luminate, and get to know High Impact CEO James Harris and CGO Charles Greathouse. We also hear from our guest host and friend, Leslie Godwin, CEO of Godwin Retail Group. 

Welcome to Episode 2 where James Harris and Charles Greathouse discuss the arrival of the new data platform, Walmart Luminate, and all that it means for those who rely heavily on analytics for their business.