Charlie Martin, Host
The Responsible Edge Podcast
A podcast about the business of doing good. Each episode, we examine a real issue facing today's business world — its causes, consequences, and what it would take to resolve it. Sponsored by truMRK.
Author
Charlie Martin, Host
Category
Podcast website
Latest episode
Jun 27, 2026
Where to listen?
Podcasts in the app Replaio Radio Coming soonPodcasts are coming to the app soon. Install now and be the first to see a whole new take on podcasts
Episodes
Episode 14: The Role That Psychological Safety Plays in a Marketing Team 12.04.2024 48:40
This week, our guest is Rebecca Heald , a leadership and well-being consultant renowned for her approach to fostering healthier, more productive teams within organisations, emphasising the crucial role of psychological safety. Transitioning from secondary school teaching to overcoming personal adversities and mental health challenges, Rebecca’s journey showcases her resilience and commitment to...
Episode 13: How a Marketing Team Can Responsibly Enhance Competitive Advantage Through Sustainability 05.04.2024 51:48
This week, we welcome Johannes Wassenberg , an expert in sustainability and finance. As the founder of S-Cubed Strategic Sustainability Solutions , Johannes offers innovative solutions for embedding sustainability into the fabric of business operations. His journey from the COO of Moody’s ESG Solutions Ltd, where he played a pivotal role in its exponential growth, to his accumulation of over 25...
Episode 12: Using AI in Marketing | Insights from the Wonka Experience 29.03.2024 49:41
This episode features Núria Antoja, a veteran in the FMCG industry, who delves into the integration of artificial intelligence within marketing frameworks. With extensive experience leading marketing for iconic companies like Mondelēz and Reckitt, Núria offers her insights on maintaining ethical standards in the digital age. She discusses the lessons learned from the Willy Wonka promotional campai...
Episode 11: The Daunting Yet Fruitful Challenge of Supply Chain Transparency | Featuring Joanna Auburn 26.03.2024 49:16
Joining us is Joanna Auburn, co-founder and CPO at Trace, who brings her expertise in sustainability and product development to discuss the importance of transparent supply chains in achieving net-zero emissions. Joanna shares insights from her journey, emphasising how Trace helps businesses tackle environmental challenges through improved transparency and collective action.
Episode 10: Building Trust Through Evidence and Verification in Sustainable Manufacturing | Featuring Simon Corbey 26.03.2024 52:51
Joining us is Simon Corbey, Director at The Alliance for Sustainable Building Products, who played a crucial role in steering the construction industry toward more sustainable practices. Simon delves into the essence of sustainable manufacturing, highlighting the indispensable role of evidence and verification in fostering an environmentally responsible built environment.
Episode 09: Navigating the Ethical Challenges of Promoting Gambling | Featuring Karen Revel-Chion 26.03.2024 45:54
This time, we're joined by Karen Revel-Chion, an important figure in Allwyn's successful bid for the UK National Lottery license. Karen shares her insights on the ethical challenges and strategies in marketing gambling responsibly, focusing on protecting consumers while maximising contributions to good causes.
Episode 08: The Importance of Understanding the Environmental Impact of Marketing | Featuring Michelle Mayther 26.03.2024 42:57
In this discussion we are joined by Michelle Mayther, who shares her journey towards sustainable marketing and the founding of the Green Marketing Academy. This episode dives into the necessity of understanding marketing's environmental footprint, practical steps for reducing this impact, and the vital role of authentic brand communication in promoting sustainability.
Episode 07: Let's Find Out If Marketing Can Save the Planet | Featuring Michelle Carvill and Gemma Butler 26.03.2024 55:51
We're joined by Michelle Carvill and Gemma Butler to explore how ethical marketing strategies can drive significant environmental change. They share their expertise on integrating sustainability into marketing practices, the importance of green branding, and the actionable steps businesses can take towards a sustainable future. This episode not only uncovers the critical role of education in s...
Episode 06: The Importance and Ethical of Making Sustainability Verification Accessible to SMEs | Featuring Callum Miller 26.03.2024 49:14
Callum Miller, CEO and co-founder of Ethy, joins us to explore the transformative approach of Ethy in making sustainability accessible for growing businesses. Through Ethy's digital solutions, Callum discusses the empowerment of SMEs via a standards framework, roadmapping tools, and goal-setting functionalities, alongside the innovative visual ecolabelling solution for communicating environmen...
Episode 05: A Look at the Educational and Ethical Challenges of Marketing Regenerative Agriculture | Featuring Tom Chatfield and Clare Hill 26.03.2024 49:14
Tom and Clare discuss the importance of clearly defining regenerative concepts, combating greenwashing, and prioritising outcome-based practices. Their rich dialogue sheds light on effective strategies for aligning business success with true environmental responsibility, emphasising education’s role in ethical marketing within the food and farming sector.
Episode 04: How Agencies Can Make Good (Or Bad!) Decisions When Selecting Clients | Featuring Dr. Dominic Tantram 26.03.2024 50:36
We delve into the complexities of effective client selection in creative agencies and the broader implications for sustainability in business with our esteemed guest, Dr. Dominic Tantram, Founding Partner at Terrafiniti LLP, Chartered Environmentalist, and Fellow of the Institute of Corporate Responsibility and Sustainability (ICRS). Dominic brings over 25 years of consultancy experience to the di...
Episode 03: How Open & Encouraging Workplaces Foster Ethical Cultures | Featuring Katelyn Prendiville 26.03.2024 46:12
We delve into how cultivating an ethical culture within organisations is crucial for sustainable success. Katelyn shares her expertise, emphasising the importance of transparency, accountability, and leadership in shaping an organisation's ethical standards. Discover how fostering a questioning mindset and integrating sustainability as a core value can lead to innovative, responsible business...
Episode 02: How Embracing Vulnerability Bolsters Brand Authenticity and Presence | Featuring Charlotte Saunders 26.03.2024 45:25
We uncover the power of vulnerability in marketing and its impact on brand authenticity and presence. Charlotte shares her valuable insights and experiences, highlighting how transparency and authenticity are not just ethical imperatives but also strategic advantages in today's competitive marketplace. Discover how embracing vulnerability can lead to a more genuine connection with your audienc...
Episode 01: The Human Behind the Data - Benefits of Treating Metrics with Decency | Featuring Tom Bourne 26.03.2024 44:00
In this episode, we explore responsible marketing, revealing human stories behind data points and metrics. We discuss the importance of treating data with decency, showing how this approach respects individuals and builds consumer trust, ultimately boosting sales. Tune in for discussions that challenge conventional data-driven tactics and promote a more ethical, human-centered approach in marketin...
Similar podcasts
Replaio is not a podcast publisher; show names, artwork and audio belong to their authors and are distributed through public RSS feeds.