Mike Jones

The Remarkabrand Podcast

Business EN ↓ 82 episodes

You are remarkable. Even if your customers, your team members or your leadership don’t know it yet. Isn’t it time you showed the world what you have to offer? We think so. That’s why we’ve started the Remarkabrand podcast. Listen in as Resound CEO Mike Jones and an array of guests get together to talk about all things branding. Whether you’re a brand new B2B, or a manager with decades of experience leading a marketing team, we’ll be covering topics you need to hear—and throwing out strategies, examples, and interviews that are all about growing a healthy, authentic brand that builds relationsh...

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Author

Mike Jones

Episodes

Episode 7 // The Meaning of Freedom and the Arizona Brand 28.08.2017

Summary: There’s nothing quite like post-July 4th to get us in the mood to talk about freedom and liberty. On this episode, Chris and Mike tackle freedom and what it means for the brand identity of Arizona. Some questions they look to answer: What’s the meaning of freedom? Is character necessary for people to be free? […] The post Episode 7 // The Meaning of Freedom and the Arizona Brand appeared...

Episode 6 // Interview with Phil Haasnoot of Salted Earth – Freedom & Arizona 15.08.2017

Summary: Is Arizona the wild west, with just a bunch of people doing whatever they want? Or is it a place where free people can turn freedom into prosperity? Phil Haasnoot, an engineer with his own startup (Salted Earth), inventing dry-fire gun training platforms, has some thoughts. Join us while Phil talks about Arizona versus […] The post Episode 6 // Interview with Phil Haasnoot of Salted Earth...

Episode 5 // Branded SWOT Analysis 28.07.2017

“Plans are useless, but planning is essential.” -Douglas MacArthur How do you lead from your strengths? You discover them using a living SWOT analysis. But SWOTs take time, thinking, honesty and discipline. But when you want things to turn from vague to convincing, you build a SWOT, so you can know yourself and know your […] The post Episode 5 // Branded SWOT Analysis appeared first on The Remarka...

Episode 4 // Three Principles of Brand Strategy 22.07.2017

“Nothing interesting can come out of your brain unless it goes in first.” —Verne Harnish Why do brands fail? There are a few key components of brand success, and they all surround leadership and process. Chris and Mike talk about their experiences helping brands to lead. We’ll discuss failures in leadership, following your strategy and […] The post Episode 4 // Three Principles of Brand Strategy a...

Episode 3 // Want a Good Reputation? Put Yourself through the Fire. (Accountability for Brands) 30.06.2017 1:29:05

“Everyone wants to be like Nike, until it’s time to do Nike stuff.” Everyone wants a good reputation, but few are willing to do the hard work to achieve it. It’s too easy to be tricked by the siren song of quick results. But to really be effective, you need to find your big promise, […] The post Episode 3 // Want a Good Reputation? Put Yourself through the Fire. (Accountability for Brands) appeare...

Episode 2 // You Care about Customers? Talk is Cheap. (Knowing Your Audience through Personas) 23.06.2017 51:42

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little better.” – Jeff Bezos Any business or citizen of Arizona is like a client. And everyone will tell you they care about clients. But […] The post Episode 2 // You Care about Customers? Talk is Cheap. (Knowing Your Audience through Persona...

Episode 1 // Introduction to AZ Brandcast 02.05.2017 1:07:10

How can Arizona brands take leadership in the nation and the world just by living out their values in the backdrop of Arizona? Here’s our contribution to figuring this all out. We begin our conversation by talking about why we’re interested in understanding Arizona. Join us in the discussion in the podcast or just tell […] The post Episode 1 // Introduction to AZ Brandcast appeared first on The Re...