The Remarkable CEO for Chiropractors

Why does chaos rear its ugly head in your practice? Your practice is a set of systems - and systems move from a state of ‘Order to Disorder’ unless energy is introduced to reorganize the system.  This is the Law of Entropy in action.  Your practice systems - and your people - will naturally “drift” off track if you let them.  This episode gives you a clear roadmap to stop ‘practice drift’, protect...

The MOST expensive thing that your business could do in 2026 is NOT grow to your potential.  In this episode of the Remarkable CEO Podcast, Dr. Stephen and Dr. Pete reveal the 2026 Theme of the Year and explain why every chiropractic business will face predictable breakpoints as it grows. They walk through how constraints show up in marketing, conversion, operations, team, and collections, and why...

Remarkable leaders don’t rush past reflection. They slow down long enough to learn. In this final episode of 2025, Dr. Pete and Dr. Stephen look back on the lessons that shaped their year as chiropractic CEOs, coaches, and fathers - and will shape their 2026 and beyond!  This conversation centers on margin, delegation, long-term thinking, heart health, and leadership decisions that actually create...

Scaling a chiropractic business will break you if you try to do it with a lifestyle-practice model. This episode unpacks one of the biggest obstacles facing chiropractors who want to grow: the traditional owner-operator model simply is not financially scalable. Dr. Pete and Dr. Stephen break down why so many practices hit a ceiling when they add associate doctors, and they reveal how a clear platf...

If you’re done wasting money on low-quality Facebook leads, this conversation is your wake-up call. Dr. Pete sits down with Dr. Nick Silveri of LVRG Media to unpack what it actually takes to attract high-quality new patients who show up ready for care. They break down why content is the real engine of trust, how to build a comprehensive presence across Google, social, and YouTube, and why long-ter...

Every successful year begins with a clear vision of where you’re going next. In this Now to Next conversation, Dr. Stephen and Dr. Pete walk chiropractors through the powerful process of turning reflection into vision. They reveal how to move beyond the “Last to Now” assessment and create a three-year roadmap that aligns your team, drives growth, and restores your energy for the mission ahead. Fro...

Stop guessing. Start assessing. This conversation gives chiropractors a clear, CEO-level way to review the past year so you can plan 2026 with confidence. Dr. Pete and Dr. Stephen break down the APPEAR process and show how to score your five domains, surface real constraints, and turn them into projects that boost throughput, retention, and profitability. You’ll learn how to use the Accountability...

Every great chiropractic movement starts with a clear mission and Genesis is proving what happens when vision meets culture. Dr. Pete sits down with Dr. Caleb Braddock and Dr. Chad Glines, the co-founders of Genesis Back & Neck, to unpack how they built one of chiropractic’s fastest-growing organizations through purpose, trust, and humility. They reveal how their team culture, rooted in authentici...

Every chiropractor wants patients who stay committed, not just until the pain fades, but for life. Dr. Tabor Smith reveals how a clear spinal-hygiene system turns that vision into reality. He shares the habits, structure, and mindset that help teams lead with certainty and patients take ownership of their care. This conversation dives into how simple daily systems can improve outcomes, prevent deg...

Great leaders don’t rise to the level of their goals. They rise to the level of their training. In this episode, Dr. Stephen and Dr. Pete explore why remarkable CEOs build a culture of training that fuels performance, passion, and purpose throughout their business. They show how consistent training shapes leadership, strengthens team unity, and creates an environment where growth becomes the stand...

Big growth in 2026 starts with clarity and in knowing where your clinic ends and your business begins. Dr. Pete and Dr. Stephen unpack why separating the “remarkable practice” from the “remarkable business” is the key to building capacity, increasing profitability, and leading your team with purpose. They explain how focusing on throughput and output helps you see what’s really driving results, an...

How do you turn local attention into steady new patients without gambling on the latest ad hack?  Dr. Pete sits down with Dr. Nick Silveri, founder of LVRG Media, to break down a comprehensive growth system built on StoryBrand websites, consistent content, advanced SEO, Google Business Profile wins, and paid traffic that targets intent. You’ll hear how a practicing DC scaled his own clinic past se...

How do you know if you’re charging the right fees, tracking the right numbers, or investing enough in marketing to grow your clinic? Join Dr. Stephen and Dr. Josiah Fitzsimmons of Lucro to answer those exact questions and share a clear path to building a profitable, purpose-driven practice. Together they walk through the numbers that matter most—lifetime value, customer acquisition cost, conversio...

Feeling stuck at “good” when you’re called to build “remarkable”? This candid conversation with Dr. Stephen  and Dr. Brian Capra shows what it really takes to break a working business and rebuild for scale, profit, and impact. At the heart of the story is a major turning point: the evolution of Genesis into ClinicMind, a change driven by the need for greater growth, adaptability, and leadership. Y...

Are you tracking marketing numbers or the right marketing metrics that actually grow your clinic?  Dr. Pete and Dr. Stephen reveal the ten metrics that matter most so you can attract seekers, raise show rates, and spend your ad dollars with confidence. They walk through how to organize internal, external, and digital lead streams, define what makes a true lead, and keep reactivations on your weekl...

How do you actually hit the goals you set for yourself and your clinic?  Dr. Stephen and Dr. Pete reveal a proven 4-step system that helps chiropractors move from vision to measurable wins. You’ll hear how to set clearly defined, SMART goals, commit until you hit them, choose meaningful rewards, and repeat the cycle to create lasting momentum. From launching premium trainings “out of vapor” to mod...

Attention ON-PURPOSE Chiropractors:  You can only help the people that you attract! Too many chiropractors struggle with marketing that brings the wrong people into their practices.  Stop wasting your precious time with people who WON’T convert - learn how to use CONTENT to attract IDEAL NEW PATIENTS into your practice.  Dr. Pete sits down with Dr. Nick Silveri, founder of LVRG Media, to talk abou...

Most chiropractors hit a ceiling not because of lack of effort, but because of hidden gaps in their growth engine. In this conversation, Dr. Pete and Dr. Stephen reveal the five gaps that quietly hold back new patient flow: money, knowledge, skills, time, and people. You’ll see how these gaps show up in every stage of practice, why they resurface as you grow, and how to recognize which ones are af...

Who will you need to become to lead the next iteration of your business?  Here’s what Remarkable CEOs know: What got you here will keep you here unless you change who you are as a leader.  Dr. Pete and Dr. Stephen challenge chiropractors to lift their heads from daily operations and lead with Vision. They map a simple grid to align belief and behavior across three roles—Operator, CEO, and Investor...

Scaling spinal decompression doesn’t have to be complicated. Dr. Pete sits down with Dr. Chad Glines and Dr. Caleb Braddock of Genesis Back & Neck you’ll hear how two chiropractors grew from one clinic to more than 70 by sticking to a simple, principled model built on the DRX9000, clear systems, and strong partnerships. They share how disc patients need a different approach, why one protocol beats...

Hiring an associate doctor isn’t just an expense—it’s one of the smartest investments you can make to grow your chiropractic business. Dr. Pete and Dr. Stephen break down the mindset shift and practical math every chiropractor needs to master for hiring and compensating associates. Learn how to think like an investor, expect 100–300% returns, and turn your practice into an appreciating asset that...

Most chiropractors think stepping out of the adjusting room means giving up what they love. But what if it’s the only way to grow both your practice and your purpose? In this case study, Dr. Eric Kowalke shares how he transitioned from being the face of Higher Health Chiropractic to becoming a leader of leaders utilizing the TRP System, freeing himself to also grow SKED, a chiropractic tech compan...

Building a successful practice means nothing if your relationships outside of the business are falling apart. In this heartfelt episode, Dr. Stephen and Dr. Pete get real about what it takes to have both a thriving chiropractic business and a thriving (not perfect) marriage.  They share personal stories, lessons learned from decades of marriage, and the systems they’ve put in place to stay aligned...

Hiring and keeping great team members is one of the toughest challenges in practice growth. But what if you could access top-level talent offshore to free up your time, stabilize your business, and scale profitably? Dr. Stephen and Dr. Allen Miner dive into virtual chiropractic assistants (VCAs), remote teams, and how to strategically delegate so you can focus on the $500-an-hour CEO work that act...

Most chiropractors didn’t get into practice to build real wealth - but that mindset might be exactly what’s holding you back. Dr. Stephen sits down with wealth strategist and longtime friend Garrett Gunderson to unpack the limiting beliefs around money that keep chiropractors from creating prosperity. From misbeliefs about scarcity and guilt to practical ways to improve your bottom line, this is a...