The Receipt Paper Podcast: Tips for Opening and Growing a Brick-and-Mortar Business

If you are looking to open a brick-and-mortar business, then this episode is for you! Starting a new business is exciting, but also packed with potential pitfalls that you don't want to overlook. Trust me when I say, you don't want to learn these lessons the hard way. So, let's chat about the four big no-nos you need to steer clear of as a new storefront business owner. In this episode, I'm going...

If you are wondering how you are going to fund your brick-and-mortar business, then this is a must listen! In this episode, we share with you six strategies to fund your business and we share with you exactly how we funded our three brick-and-mortar businesses. If you like to see numbers, we share ours in this episode so you can leave feeling inspired. It's time to stop letting funding your busine...

The holiday season is far from predictable, but one thing that is certain is that people ARE shopping. As a small business owner, it's about ensuring that your business is top of mind. The holiday madness brings a unique opportunity to shine, to connect with customers, and to create an experience that's as memorable as it is profitable. In this episode, we're going to share with you our top ten ti...

Some days in the world of brick-and-mortar business feel like a whirlwind, constantly bustling from one task to another – whether it's managing my store, collaborating with my team, or handling various operational duties. The pace can be relentless, leaving little room for self-care and reflection. Can you relate to this hectic rhythm? To be candid, I used to thrive on this non-stop pace. I relish...

If you've ever fantasized about opening your own brick-and-mortar business but didn't know where to start, this one is for you. ​ In this episode of The Receipt Paper Podcast ​ , we're cracking the startup costs code and diving deep into the world of budgets. We'll show you how to create a roadmap to success that's both practical and, dare I say it, fun! Here's what you will learn in this episode:...

When we found a location for our first business, I was so ready to get the keys and get to work on our buildout. I was so adamant that it was the perfect location, that I didn't even care what was in our commercial lease contract. Nothing was stopping me from putting the petal to the medal on opening our doors. I was a girl on a mission. But if I'm being honest, not taking the time to dive into th...

As the leaves fall and that unmistakable scent of pumpkin spice wafts through the air, there's an electrifying buzz building up, and we're here to spill the beans— Black Friday is strutting its stuff down the runway, and we're ready to unleash the retail fireworks! We're getting all revved up for our most thrilling season of the year, and guess what? We've got a mind-blowing treat for you. In this...

Instagram is my go-to tool for connecting with my local community and engaging with potential customers who walk through my brick-and-mortar business's doors. It's like the welcoming handshake I extend to the thousands of local folks who might become loyal patrons. Instagram is where I share the story of my business and leave a lasting impression, one square at a time. Personally, I have a deep ap...

Hey there, you know that concept called the "Croissant Theory"? Yeah, I had never heard of it either. But, it's like this cool analogy between how businesses create scarcity and the way croissants are baked in small batches. Just as a bakery whips up a limited number of croissants daily to make them feel exclusive and boost demand, businesses can totally use the same idea for their stuff to increa...

Hey there, welcome back to part two of our email marketing journey! If you haven't caught part one yet, let's get you over to that episode first here . I dove deep into why email marketing is your business's BFF and got started with the basics, so you don't want to miss part one . Once you've caught up on part one, come back for part two! Now, we're about to dive headfirst into the ocean of strate...

I'm about to spill the beans on a topic I've been gushing about since the dawn of time (well, almost). Buckle up, because in this episode, I'm taking you on an exciting ride into the world of email marketing. Yep, you heard it right – we're diving into the nitty-gritty details of how to get started, step by step. You know, the moment you realize you've stumbled upon something so good, it's practic...

We're back with an exciting episode that's been a long time coming. It's all about a decision that's been brewing beneath the surface for quite a while – the decision to give our brick-and-mortar business a fresh new look and feel. You've been curious about it, and today, we're spilling the beans on what sparked our rebranding journey in true Receipt Paper fashion. Inspired by your questions and d...

You know, SEO can sometimes feel like a tricky puzzle, right? It stands for Search Engine Optimization, and it's like this guidebook that search engines like Google use to decide how to rank your website. And let's be honest, sometimes the thought of SEO can feel so overwhelming that we put it off.  But here's the thing: SEO is super important because it's what determines whether your business sho...

Ah, rewind the clock five years and you'd find Kyle and me in a comedy of errors. We were a couple of eager beavers with 9-to-5 gigs, stumbling into the world of brick-and-mortar business ownership. We were practically working round the clock, burning the midnight oil like it was going out of style. Outsourcing? Nope, not in our vocabulary. We practically wore "burnout badge of honor" before we ev...

I'm no stranger to grappling with those nagging insecurities that try to hold us back. The idea of launching a physical store was both exhilarating and terrifying for me. The excitement of bringing my vision to life was clouded by thoughts like, "Am I really cut out for this?" or "What if I can't compete with others who've been doing this for years?" But here's the thing – I realized that the powe...

So many of you who listen to this show are ready to make the leap into brick-and-mortar business ownership, but funding is holding you back. I have also talked to many of you who are open and ready to take your business to new heights, but you just need the funding to do so. In this episode, I'm thrilled to have funding expert Darrell Hornbacher here to dig into a full range of business funding to...

I was recently asked to share about what my top focus is for our brick-and-mortar business and honestly, one of my answers is one that has stayed on our focus areas year over year: increase our average transaction. I know it doesn't sound fancy, it definitely won't be celebrated with bubbles or confetti, but as a brick-and-mortar business owner, I've learned time and time again that the health of...

Handling negative reviews is not the most enjoyable part of being a brick-and-mortar business owner, but it is vital to the success of your physical storefront. The way that you respond to review will impact how potential customer perceive your business. In this episode we share exactly how we handle negative reviews so you can feel equipped if a less than average review comes your way. AND we are...

Are you feeling overwhelmed by the day-to-day grind of your business and find you never have time to work on the things that will actually move the needle for your business? I've been there. In fact, I was JUST there–like, last week when we onboarded a new employee and decided to fully migrate to a new booking software. BTW, I wouldn't suggest doing both of these in the same week.  (Who knew?!) Bu...

What if you only had your dream customers coming through the door of your business? You know, those customers that take the least amount of time, but spend the most amount of money? Those customers that are completely bought-in without even having to convince them or sell them on anything? I know, you are probably thinking, "keep dreaming, JoJo!", but... that is exactly what this guest accomplishe...

Do you ever feel like you're constantly working in your business, but your revenue isn't matching your hard work? Well, you're not alone. I've been there too, and it's not the vision of entrepreneurship I had in mind. In this episode, we share with you our strategies for using your brick-and-mortar business as a platform to additional revenue streams. When we realized our physical storefront was t...

Today, we're diving into a topic that holds the key to unlocking the full potential of your enterprise. Imagine a world where your customers are not just satisfied, but head-over-heels in love with your store. It's time to turn that vision into a reality, my friends, and we are here to guide you through the exhilarating journey ahead! We're your trusty brick-and-mortar biz companion, JoJo and Kyle...

This week we are sharing with you the replay from our most recent Masterclass on how to find a profitable location for your business. Not only do we share how to find a location for your business, but EXACTLY what to look for to ensure your lcoation is set up for LONG TERM success. And the Q&A at the end is fire. Tune in for this informative episode!

We are thrilled to continue our conversation about the transformative power of experiential retail for your brick-and-mortar business. In our previous discussion, we explored the concept of creating immersive experiences for your customers. In this episode we will dive deeper into the various ways you can begin to implement experiential retail into your business. If you didn't catch part one (epis...

In this episode of The Receipt Paper Podcast, we dive into one of the most important concepts to the longevity of your brick-and-mortar business, experiential retail. You might be wondering, what exactly is experiential retail? Well, it's all about creating immersive and memorable experiences for your customers when they step foot in your store. It goes beyond the traditional concept of simply sel...