The Rebranding Christianity Podcast

Publish Date: December 12, 2023 A lot happened in 2023 and there are some exciting things to come with Rebranding Christianity. But as we approach Christmas and a brand new year, lets pause and consider how a fresh perspective on who Jesus is, what he came to bring, and who he calls us to be might affect how we celebrate the holiday season.

Publish Date: October 24, 2023 Didn’t Jesus himself say that we would be hated and that we shouldn’t feel surprised when the world hates us? If so, then why should we care how we are perceived? Jesus himself dealt with this issue and so did the early church. We can learn a lot from their examples.

Publish Date: October 17, 2023 What is a brand ambassador and what does it look like to be a good brand ambassador for a “Jesus brand” of Christianity? Sometimes it involves what we say. It always involves how we say it. Tone matter. A lot.

Publish Date: October 10, 2023 As Christian communities work to move the needle back toward a more “Jesus brand” of loving and gracious Christianity, what are some practical steps we can take? A couple of obvious answers might be “do good in the community” and “be welcoming to all”. But these are not obvious answers, and they can be quite tricky to pursue in our culture. We will talk about how Chr...

Publish Date: October 23, 2023 The work of Jesus breaks down the barriers between us and God and also between us and each other. These natural barriers of race, ethnicity, gender, and socio-economic factors work to keep us divided. One of the most compelling arguments for Christianity is the development of an inclusive and diverse community that defies natural explanation. Rebuilding the Christian...

Publish Date: September 26, 2023 As America transitions into a post-Christian era, the church increasingly finds itself on the outside looking in. Younger generations who will lead our culture in the future have made it quite clear how they feel about current American Christianity. How should Christians respond when culture moves away from traditional Christian norms? Many Christians have elected...

Publish Date: September 19, 2023 Public perceptions of Christianity were trending in the wrong direction well before COVID-19, but there was something about the pandemic years that caused a rapid decline. What was it? Did COVID change Christianity in America, or did it reveal unattractive qualities that were already there, but hidden?

Publish Date: September 12, 2023 As we have discussed already in the Rebranding Christianity podcast, brands provide a short-hand understanding of what a product or person or movement is all about. When we think of a certain brand what we are actually thinking about are the products, promises, and values that we associate with that brand. So, when a brand violates its promises or becomes to be kno...

Publish Date: September 5, 2023 When we think about what the “brand” of Christianity is supposed to be, the good news is, we don’t have to guess. Jesus gave us the brand. He was quite clear about it too. He said, I want for your reputation to be.. this. When people think of you, he said, they should think of.. this. We will talk about what “this” is and why it is so critical that the American chur...

Publish Date: August 29, 2023 Is it okay to call Christianity a brand? Is that helpful or disrespectful? Are concepts such as “brand promise” and “net promoter score” useful as we seek to understand the perceptions people have toward Christianity in America? We interact with brands every day. The more we can understand the psychology behind our relationship with brands the more we can understand t...

Publish Date: August 22, 2023 In this episode we hear from Mike Hogan, co-author of Rebranding Christianity . As a Christian, Mike is concerned about the state of Christianity in America. As a branding and marketing expert, Mike is able to see how so much of the decline of American Christianity is due to our own mishandling of the Christian brand. We will hear Mike’s backstory and his reasons for...

Publish Date: August 15, 2023 What is a pastor supposed to do when he comes to the conviction that much of American Christianity is not representing Jesus well? How should a pastor respond? How should they lead their church through such a confusing cultural moment? We begin our podcast journey by talking to Jeff Jones and Mike Hogan, authors of Rebranding Christianity. In this first episode we hea...