Michelle DeNio | Business Strategist

The REAL Truth About Business: Business Strategy for Service Based Entrepreneurs

Business EN ↓ 372 episodes

The Real Truth About Business is a business strategy podcast for service-based entrepreneurs, coaches, and consultants who are done with generic advice and ready for data-driven strategic planning that actually works. Hosted by Michelle DeNio, a business strategist based in Sarasota, Florida, this podcast delivers practical insights on business growth strategy, pricing for profit, lead generation, sales process development, and strategic business planning. Whether you're a solopreneur, small business owner, online coach, or consultant, you'll get no-fluff guidance on building a sustainable, pr...

Author

Michelle DeNio | Business Strategist

Category

Business

Latest episode

Jul 8, 2026

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Episodes

Short-Term vs Long-Term Marketing Strategy: When to Use Each for Business Growth [Ep. 347] 25.02.2026

🎧 Want more unfiltered strategy and real-time business insight? Check out Back Pocket Insights , my private podcast community with short, story-driven episodes pulled straight from everyday life and client conversations. -------------------------------------------------------------------------------- If your marketing feels frustrating, inconsistent, or like you’re constantly working without stab...

How to Track Business Growth as a Solopreneur: What to Measure Instead of KPIs [Ep. 346] 18.02.2026

🎧 Want more unfiltered strategy and real-time business insight? Check out Back Pocket Insights , my private podcast community with short, story-driven episodes pulled straight from everyday life and client conversations. --------------------------------------------------------------------------- Most solopreneurs think they need to track KPIs. But KPIs are corporate, overwhelming, and don't actua...

Utilizing Email Newsletters Effectively and Stop Living in Constant Creation - Back Pocket Insights[Ep. 345] 13.02.2026

🎧 Want more unfiltered strategy and real-time business insight? Check out Back Pocket Insights , my private podcast community with short, story-driven episodes pulled straight from everyday life and client conversations. -------------------------------------------------------------------------- Most entrepreneurs overcomplicate two things that don’t need to be complicated: email marketing and cre...

CEO Mindset vs Operator Mode: How Service-Based Business Owners Can Break Free [Ep. 344] 11.02.2026

🎧 Want more unfiltered strategy and real-time business insight? Check out Back Pocket Insights , my private podcast community with short, story-driven episodes pulled straight from everyday life and client conversations. --------------------------------------------------------------------------- Most service based business owners think becoming a CEO happens later. After a team. After more revenu...

The Truth Behind $30K Launch Claims: What Service-Based Business Owners Need to Know [Ep. 343] 04.02.2026

🎧 Want more unfiltered strategy and real-time business insight? Check out Back Pocket Insights , my private podcast community with short, story-driven episodes pulled straight from everyday life and client conversations. ------------------------------------------------------------------------ If you’ve ever scrolled social media and immediately felt behind because someone had a “$30K day” or a “$...

Two Common Business Strategy Mistakes: Giving Up Too Soon vs Holding On Too Long [Ep. 342] 28.01.2026

🎧 Want more unfiltered strategy and real-time business insight? Check out Back Pocket Insights , my private podcast community with short, story-driven episodes pulled straight from everyday life and client conversations. ------------------------------------------------------------------------------ Most business owners are stuck in one of two painful loops. Either you give up on an idea way too f...

Be Your Own Best Client This Year [Ep. 341] 21.01.2026

🎧 Want more unfiltered strategy and real-time business insight? Check out Back Pocket Insights , my private podcast community with short, story-driven episodes pulled straight from everyday life and client conversations. ------------------------------------------------------------------------------- Most service providers are incredible at showing up for clients but painfully inconsistent when it...

Radical Responsibility in Business: How to Own Your Results and Drive Growth [Ep. 340] 14.01.2026

🎧 Want more unfiltered strategy and real-time business insight? Check out Back Pocket Insights , my private podcast community with short, story-driven episodes pulled straight from everyday life and client conversations. ------------------------------------------------------------------------------- If you want different results this year, you can’t keep blaming circumstances, clients, algorithms...

3 Strategic CEO Decisions to Make at the Start of the Year [Ep. 339] 07.01.2026

🎧 Want more unfiltered strategy and real-time business insight? Check out Back Pocket Insights , my private podcast community with short, story-driven episodes pulled straight from everyday life and client conversations. --------------------------------------------------------------------------- January hits and suddenly everyone is shouting their goals, signing up for everything, and sprinting s...

Multiple Streams of Income for Service-Based Business Owners: How to Diversify Revenue [Ep. 338] 31.12.2025

🎧 Want more unfiltered strategy and real-time business insight? Check out Back Pocket Insights , my private podcast community with short, story-driven episodes pulled straight from everyday life and client conversations. --------------------------------------------------------------- The online space loves to scream that you should narrow your focus, stick to one offer, and scale it to the moon....

The Three Pillars of Business Growth: Offers, Leads, and Sales for Service Providers [Ep. 337] 24.12.2025

🎧 Want more unfiltered strategy and real-time business insight? Check out Back Pocket Insights , my private podcast community with short, story-driven episodes pulled straight from everyday life and client conversations. ----------------------------------------------------------------- If your business feels chaotic, heavy, or like you’re doing all the things with nothing to show for it, you’re n...

Why Your Follow-Up Isn’t Working: The Lead Nurture Mistakes Costing You Sales [Ep. 336] 17.12.2025

🎧 Want more unfiltered strategy and real-time business insight? Check out Back Pocket Insights , my private podcast community with short, story-driven episodes pulled straight from everyday life and client conversations. ------------------------------------------------------------------- So many entrepreneurs blur the line between follow up and nurturing, and it’s costing them sales, relationship...

Strategic Thinking vs. AI Validation: How to Make Better Business Decisions [Ep. 335] 10.12.2025

🎧 Want more unfiltered strategy and real-time business insight? Check out Back Pocket Insights , my private podcast community with short, story-driven episodes pulled straight from everyday life and client conversations. ------------------------------------------------------------------ There’s a shift happening in the online space that no one really wants to talk about. We’ve entered a full-blow...

How to Turn Masterclasses and Workshops into Paying Clients [Ep. 334] 03.12.2025

🎧 Want more unfiltered strategy and real-time business insight? Check out Back Pocket Insights , my private podcast community with short, story-driven episodes pulled straight from everyday life and client conversations. ------------------------------------------------------------------------ Every few months the online space starts shouting that masterclasses, workshops, and conversion events ar...

Why You Shouldn't Ghost Your Audience in December [Ep. 333] 26.11.2025

🎧 Want more unfiltered strategy and real-time business insight? Check out Back Pocket Insights , my private podcast community with short, story-driven episodes pulled straight from everyday life and client conversations. ------------------------------------------------------------------ Every year when November hits, the same narrative pops up in the online space: “No one’s buying right now” or “...

Do Your Research: How to Avoid Investments You'll Regret [Ep. 332] 19.11.2025

🎧 Want more unfiltered strategy and real-time business insight? Check out Back Pocket Insights , my private podcast community with short, story-driven episodes pulled straight from everyday life and client conversations. ----------------------------------------------------------------------------- Let’s talk about something that could save you thousands of dollars and hours of frustration: doing...

Email Marketing — Rant + Real Strategy [Ep. 331] 12.11.2025

🎧 Want more unfiltered strategy and real-time business insight? Check out Back Pocket Insights , my private podcast community with short, story-driven episodes pulled straight from everyday life and client conversations. ----------------------------------------------------------------------------- Let’s talk about one of the most misunderstood tools in online business: email marketing. Somewhere...

Why Year-End Reflection and Planning Are Non-Negotiable [Ep. 330] 05.11.2025

🎧 Want more unfiltered strategy and real-time business insight? Check out Back Pocket Insights , my private podcast community with short, story-driven episodes pulled straight from everyday life and client conversations. ----------------------------------------------------------------------------- Every December, entrepreneurs say they’ll “figure it out after the holidays.” But let’s be honest, w...

Why It’s Easier to Do Client Work Than Your Own Business [Ep. 329] 29.10.2025

🎧 Want more unfiltered strategy and real-time business insight? Check out Back Pocket Insights , my private podcast community with short, story-driven episodes pulled straight from everyday life and client conversations. ----------------------------------------------------------------------------- Why is it so easy to meet every client deadline, but nearly impossible to update your own website, w...

ADHD, Energy, and Focus Swings in Business [Ep. 328] 22.10.2025

🎧 Want more unfiltered strategy and real-time business insight? Check out Back Pocket Insights , my private podcast community with short, story-driven episodes pulled straight from everyday life and client conversations. _________________________________________________________ You know those days when you can knock out a week’s worth of work in one sitting, only to crash the next day and barely...

Why ADHD Entrepreneurs Underestimate Everything: The Time Blindness Trap [Ep. 327] 15.10.2025

🎧 Want more unfiltered strategy and real-time business insight? Check out Back Pocket Insights , my private podcast community with short, story-driven episodes pulled straight from everyday life and client conversations. _________________________________________________________ You know that “it’ll only take 15 minutes” lie we all tell ourselves? The one that somehow turns into two hours and a mo...

How Rejection Sensitivity Holds ADHD Entrepreneurs Back [Ep 326] 08.10.2025

The Missing Piece was designed specifically for those with ADHD. If you are in a season of "stuck" and ready to break through it. 12 weeks of support for only $600! Check it out today! _________________________________________________________ For ADHD entrepreneurs, rejection sensitivity dysphoria (RSD) can quietly sabotage your business. It’s not laziness, it’s the way your brain processes reject...

Why We’re Talking ADHD & Business This Month [Ep. 325] 01.10.2025

Too many entrepreneurs think they’re “lazy” or “broken” when they can’t follow rigid, step-by-step strategies. But here’s the truth - if you’ve got ADHD tendencies (diagnosed or not), those strategies simply weren’t built for your brain. And yet when we design ADHD-friendly systems? Convergent thinkers benefit too. In this episode, I’m kicking off a special ADHD Awareness Month series by sharing w...

The Dangerous Online Advice Keeping Entrepreneurs Spinning Their Wheels [Ep. 324] 24.09.2025

The online space is full of bold, sweeping statements that do more harm than good, and if you’re a service-based entrepreneur, they can send you down rabbit holes that leave you stuck, spinning, and questioning everything. In this episode I break down the misleading advice floating around online and share the real truth about what actually grows your business. From over-delivering being labeled as...

Pivot or Persevere? Let Data Make the Decision [Ep. 323] 17.09.2025

The Missing Piece 12 week program is ready and waiting for you! Sign up today! _________________________________________________________ Too many entrepreneurs pivot too soon, out of boredom, discouragement, or because a launch feels hard. The truth is, most offers don’t fail because they’re bad. They fail because they weren’t given enough time, consistency, or strategy. Whether you’re a coach, co...

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