The REAL Truth About Business: Business Strategy for Service Based Entrepreneurs

For the love of God, listen to me when I tell you that higher prices DO NOT mean higher value! I am so sick to death of the bro marketing tactics! I mean seriously… there are different reasons why people price their products and services the way they do. Maybe money isn’t the end all be all for them. Or maybe they value truly helping people build sustainable businesses and value their time more th...

Here’s an unpopular opinion for you. You don’t have to scale your business to a large coaching business or agency. It’s perfectly okay to be a party of one! Having a team or employees is not the end all be all of running a successful business. You can be just as successful as a solopreneur as someone who builds up a large team. About the Host - Michelle DeNio is a business strategist with a passio...

Social credibility doesn’t mean shit without a backstory. Furthermore, content doesn’t mean crap if it isn’t bringing in the right leads. Leads don’t matter if you don’t have a conversion strategy. That’s right. I said it. And here’s why. I recently was working with a client who shared a win she got after working with me. Little did we know her previous coach stole my win. But the point of this is...

This year, working on my mindset has probably been the biggest game-changer in everything that I've been doing. And let me tell you something…mindset makes all the difference. I’m not just talking about reading personal development books and everyday self-care either. In fact, I’m talking about the deep mindset work that helps you really focus on making some massive mindset shifts in your business...

So many of you are saying that things aren't converting for you, or you’re not seeing the growth that you’re looking for, or that you’re not getting to where you want to be…blah, blah, blah. Let me ask you something…how long are you committing to these things that you say aren’t working? Be honest with yourself. If you’re not committing at least a full 90 days to something that you roll out, then...

If you aren’t doing coffee chats in your business, you’re quite literally leaving opportunity just sitting on the table collecting dust. You know that I LOVE coffee chats. I actually have a goal to do 100 coffee chats by the end of 2022. And I’m going to share reason 6527 as to why you need to be doing them, too. About the Host - Michelle DeNio is a business strategist with a passion for life and...

When it comes to doing business in the online space, we all have that ONE person who just REALLY gets under our skin. You know what I’m talking about. The one “influencer” who literally makes your blood boil just by the mere mention of their name who doesn’t actually deliver results or doesn’t stand in integrity the way you do. And while it would be SO EASY to call them out and put them on blast,...

We all know there is a cosmic war in the online space between the hustle culture and the anti-hustle culture. There are some people who believe that hustling and working harder than anyone else is the only way to get ahead, and others believe that the anti-hustle culture should be the way of life. Nick McGraw and I took on this subject recently on our No Bullsh!t Business Show on LinkedIn Live. In...

Have you ever taken the time to sit down and look at far you have come? As business owners, we are always looking forward at what’s next. We are always chasing the next goal, next milestone, or next offer. It’s so easy to get caught up in that mindset and feel like you have so much left to accomplish before you can consider yourself to be “successful”. But the truth is you have already accomplishe...

Do you truly understand what it means to collaborate with someone in business? Truthfully…most people don’t. Collaboration in business can come in many different forms, and it doesn’t always have to be free. Yep, you heard that right. In my opinion, both parties in the collaboration need to have some skin in the game. So- what are some ways you can collaborate with others inside your business? Abo...

I’m sure you’ve heard the saying, “Build it and they will come.”  This may be true for a baseball field, but it’s NOT true for your business.  You cannot build something and expect people to find it or you.  You CANNOT build a product and expect people to just come looking for you.  The reality is...they don’t even know where to start looking.  This mentality is also one t...

Are you leaving too much room for interpretation and assumptions in the way you are currently marketing your packages and offers? If you are currently saying something to the effect of, “If you’re struggling with your marketing, my offer is for you…”, then you probably are. You need to be getting specific in and about your business. About the Host - Michelle DeNio is a business strategist with a p...

I am always preaching quality over quantity. However, there are types of products and services where quantity really DOES matter when it comes to conversions. Those products and services are passive income and group programs. One of the things that you have to keep in mind is that it becomes a game of numbers. About the Host - Michelle DeNio is a business strategist with a passion for life and ent...

We all know that business is built on referrals, loyalty, and people knowing, liking, trusting us.  BUT when it comes to truly promoting others…most of us don't do it. I'm guilty of this, too. The thing is…it's not intentional. Let’s talk about a few things that come into play when it comes to promoting others. About the Host - Michelle DeNio is a business strategist with a passion for life a...

How many courses do you need to take before you get the information that you're looking for? If you are guilty of buying course after course, I want to take a minute to challenge the way you think and operate. How many courses have you bought that you have literally never done anything with? Sure it seemed like a good idea at the time, and it wasn’t necessarily an expensive investment. I’m sure yo...

There is a shift happening in the online space. Have you noticed it? It might just be in the circles I am in, but the days of the high-ticket, high commitment, high-touch offer seem to be dwindling in favor of lower-ticket, easy-access types of offers. In days of uncertainty, like we are in now, it seems like people are less willing to commit to high-ticket offers. Let’s talk about being mindful o...

Has there ever been a product or service out there that you have followed, but hesitated to buy because you didn’t actually know the people selling it and quite honestly - you just weren’t sure if you could trust them? I have! There is one, in particular, I have been following for years and have seen hundreds of people sharing about it.  BUT…I never purchased it because I didn’t know or trust...

If your ”I help” statement involves the words “six figures” in it, then I’m probably not going to be the only one NOT doing business with you. Stop with the “six figures” bullshit already. Unless you only work with people who can confirm that they make “six figures” by providing financial statements, stop with the verbal propaganda. Here’s why it’s time to retire the “six figures” statements. Abou...

Have you embraced the ”I don’t give a f***” attitude in your business? If you haven’t yet, you might want to consider it! The moment I adopted the IDGAF attitude within my business, everything changed. I stopped comparing myself to every other coach out there and stayed authentic to myself. This led to letting go of imposter syndrome. Which then led to attracting the right fit clients for me. I wa...

If you're only willing to do half of the work, then you have to be willing to accept half the results. Did I hit a nerve? Sorry, not sorry. I joined a new gym recently and one of the trainers was helping me stretch one day and totally called me out. I’m going to do the same for you. Let’s talk about how you might only be doing half of the work in your business. About the Host - Michelle DeNio is a...

When it comes to sales…STOP giving your clients an out. You have got to stop offering things that clients truly need as an OPTIONAL add-on. Here’s a fact…if you give someone a chance to opt-out, then 90% of the time they are going to. It’s just human nature. This is exactly WHY you cannot piecemeal your sales process together one small step at a time. Instead of offering someone something as an op...

You DO NOT have to have a super-specific niche in your business to be successful. I know…that is contrary to everything you have ever heard. Most of the time in the online space, you are told that you need to get super specific about the niche you serve all the way down to the type of coffee they like to drink. Okay, I’m exaggerating a little bit, but I think you get the point. I’m here to tell yo...

Do you want to know the secret sauce to success? That ONE magic pill, that ONE thing that will take your business to the top. I’ve got it and I am sharing it with you! Are you ready for it? It’s YOU! YOU ARE 100% THE “SECRET SAUCE” OF SUCCESS IN YOUR BUSINESS. That's it. It’s really as simple as that. Now, let’s discuss why and how YOU are the secret sauce to success in your business. About the Ho...

It’s time to embrace the anti-hustle lifestyle and do away with the need to ALWAYS be connected on social media. You know what I’m talking about. As long as cell phones and social media exist, you are always going to be connected in some way or another. I understand that many of you do business from your phone, but you don’t need to be tied to it 100% of the time. At some point in time, you need t...

It’s a fact that getting too many referrals can be a hindrance. I know, I know…that’s probably a thought that’s contrary to everything you’ve ever known about the online space, but hear me out. Getting too many referrals can lead to getting overbooked because we all have a hard time saying “no”. There’s a very fine line between fully booked and overbooked, and it’s up to you to be able to recogniz...