The REAL Truth About Business: Business Strategy for Service Based Entrepreneurs

When you go to an event, are you actually implementing the things that you learn about in your own business? I mean let’s face it…It's one thing to go to an event. But it's another thing to actually implement what you learned at said event. There are facts behind the idea that you learn best when you have to repeat it and teach it to others. So allow me to put this idea to the test. I recently wen...

Never underestimate the power of, “Are you okay? Is there anything I can do to help you?” The power of those two questions became evident to me after we experienced the wrath of Hurricane Ian. The importance of community is so evident after something like this. But to be truthful, it’s important every single day. At the end of the day, none of the bullshit like competition, opinions, or personal d...

Discovery calls are NOT a waste of time.  The only reason it may seem that way is because you aren’t doing it right. Tell me if this sounds familiar. You have a great discovery call with a potential client, everything seems to be going great, you send them your proposal, and then POOF…THEY’RE GONE! You have been ghosted. Of course, there are always going to be the ones that ghost you. Unfortu...

In order your grow your biz, you have to have discipline and commitment to yourself and your business. I’m not saying that you have to be working in and on your business all hours of the day and eventually dive head first into burnout. I’m also not saying that you can only work 2 hours a day and magically make 6 figures. Both of those trains of thought are complete bull$h*t. But there is a happy m...

Consider this your warning- this episode is full of tough love. But the tough love episodes are truly designed with your best interests in mind. So, here we go...If you need more clients, THEN GO OUT THERE AND FINE THEM. I know...I know.  It’s a novel concept, but let me just be honest with you. If you need more clients, you have to get out there and find them. About the Host - Michelle DeNio...

Facts vs Emotions - Growth mindset requires you separate the two. No offense to the ladies, but men typically tend to be a little bit better at this because they're just very factual and data-driven. When it comes to business, you have to look at the facts! Being able to separate facts from emotions is very important to the growth in your mindset. You are a business owner and business owners somet...

Quick cash equals quick action. You know how I always talk about having back pocket offers that are your quick cash injection offers?  And while I wholeheartedly believe in having these offers…It’s important for you to know that these offers are only good if you actually put action behind them. Quick cash doesn't just magically happen because, suddenly, you've decided you need it. You need to...

Being in the right mindset and confident in yourself and your abilities is what is going to get you the best results. You can make all the investments you want, but they won’t grow your business unless you believe in yourself. End. Of. Story. When you do not believe in yourself, you allow FEAR to take the driver’s seat in your business, and you start making decisions based on that fear. This is wh...

How can you recession-proof your business? Obviously, there is no magic formula. But I believe there are a few things that you can do to recession-proof your business. You need to have meaningful conversations & build relationships and create loyalty. Yes…a recession means that people are going to get a little picky about who and what they invest in. But, they still have wants and desires when...

If you want to grow your business, you have to get uncomfortable AND STAY UNCOMFORTABLE. Growth doesn’t happen in your comfort zone. We all know that. But did you know that your excuses are most likely what’s holding you back from stepping into that uncomfortable space that allows you to grow your business? It's true! These excuses keep you in your comfort zone and keep you from having to be uncom...

What’s your number? Do you have a minimum investment for clients to work with you? Is it $300…$500…$1000? I ask this because I truly believe that every biz owner needs to have a minimum investment level for their offers and services. Now, before you get your panties all up in a bunch and think I am being ridiculous hear me out. About the Host - Michelle DeNio is a business strategist with a passio...

Let's stop focusing on all the pain points and start focusing on the results. Speaking to pain points will only get you so far in your marketing efforts. People know they have struggles. What they really want to know is how you can take away those struggles and help them achieve their desired outcome. Start talking about the results you deliver that will help them overcome whatever it is that is g...

When it comes to tracking your time, if you are only tracking the time you spend doing client work…you’re doing it wrong. Tracking your time is crucial to your ability to grow your business. We all know that. But the problem is that most people only account for the time they spend doing client work. They don't track the amount of time it takes them to do other business-building activities in their...

Have you ever heard the saying “new level, new devil”? If not, you might be wondering what that even means! Entrepreneurship stirs up a lot of these things I like to call “internal devils”. Sometimes we knew these “internal devils” were there and other times we didn't realize they were there. And sometimes we thought they had gone away and then they resurface. FACT: Every time you're growing, ther...

Part of being a biz owner is getting comfortable promoting yourself. I know that we were trained for years and years and years that talking about yourself is just not acceptable. But now, you're in the world of entrepreneurship. And I'm here to tell you that you have to get comfortable promoting yourself!  About the Host - Michelle DeNio is a business strategist with a passion for life and en...

What are your customers saying? Whether you realize it or not, listening to what your clients have to say and using their words in your content is the key to attaining top-of-mind awareness. So how exactly do you utilize what they are saying? In today's episode, I'm breaking down exactly what you can do to capture and utilize what your customers are saying about you and your business. About the Ho...

If your prospect knew absolutely everything they needed to know about their business, they wouldn't be hiring you. Think about it. You are an expert for a reason…to educate those who don’t know how to do what you do. And if this is the case, why are we not educating our clients and prospects about what we know to be true about business and stand in our integrity when we do it? About the Host - Mic...

If you are going to be a successful business owner, you can't just be good at the skill that you bring to the table. You can’t just have a passion. You can’t just know your shit and be really, really good at what you do. These things just aren’t enough to be successful in business. You also have to master your business skillset. It’s not enough to be a badass web designer, coach, or copywriter. Yo...

Let me ask you something. Why do you actually NEED a funnel? I probably just offended some people, but think about it. I understand the point of having a funnel is to warm up your leads. The goal is to get them into your pond, warm them up, and nurture them with the intention that they will continue to upgrade. But do you realize that every time your ideal client has to take that next step you giv...

2018…I WANT. YOU. BACK! It’s common knowledge that history often repeats itself. We see it in trends and in fashion. But…what you probably don’t realize is that we are currently seeing it in the online space. In 2018, the way we did business in the online space was simple. And guess what? We are bringing 2018 back, baby. About the Host - Michelle DeNio is a business strategist with a passion for l...

Your ideas, your offers, and your services for your business are going to evolve as time goes on. As your business grows, it’s normal for things to change and evolve. Business is truly a constant state of evolution. As the years progress in business, you will realize that you are constantly shifting as you grow and lean into what you want to be known for. It's only natural that your business is go...

If you’ve been in business for a while, then you know there will come a time that you need to raise your prices. But when is it the right time to do that?  This is a topic that comes up time and time again and there are a million different thoughts and opinions on it.   In today’s episode I am sharing the process that I take my clients and myself through when we feel it’s time to increas...

When it comes to personal branding, it’s not actually about sharing every waking moment of your life on social media. Your personal brand is so much more than the fonts and colors you use. It’s actually what you contribute, what you show up as, and what you’re known for. And the way people get to know these things about you is by the type of content that you are posting. So you truly need to start...

NEVER QUIT ON A BAD DAY! Read that again! I’m not talking about negative situations that are affecting your health or mental health…that’s a very different scenario. I’m talking about your basic, everyday entrepreneurial no good very bad days. You know that I feel strongly about normalizing the entrepreneurial struggle. It’s just a fact that you're going to have a bad day here and there. About the...

I think we can all agree that 2022 has had its fair share of craziness. At any given point in 2022, there has been a detrimental life or world event. Everything is affecting everybody. I, personally believe you cannot allow these types of events to completely derail your business. Think about it. Major retailers, grocery stores, doctors’ offices, restaurants, and other types of businesses are not...