The REAL Truth About Business: Business Strategy for Service Based Entrepreneurs

We have made it to the 5th and final step in the R.O.U.T.E. Framework. FACT:  You cannot get fully booked if you do NOT EXECUTE! In order to execute properly, there are 3 main areas that you need to focus on. Let’s discuss how to execute. About the Host - Michelle DeNio is a business strategist with a passion for life and entrepreneurship. She strongly believes that life is meant to be lived...

Most coaches and programs teach you to define your target market first, but that’s just not how I roll. Hear me out. You've gone through reflection, organized your time, and upleveled your packages. Now it’s time to define the target market that fits those upleveled, outcome based packages and next level services so you can speak directly to that audience. Today - let’s talk about step 4 of the R....

When I tell you that it’s time to uplevel your business …what comes to your mind? Are you only picturing yourself increasing your bank account? Or are you picturing a business that is full of dream clients, doing only the things that light you up, and increasing your revenue at the same time? The truth is…the next step in the R.O.U.T.E. to Fully Booked framework is all about the latter of those tw...

When you’re a biz owner, it’s almost guaranteed that you are going to have a high amount of data that is critical to the success of your business. I know…data can sometimes be overwhelming. Especially where there is a lot of it. But when you can ORGANIZE this data, it will give you so much insight into your business that is necessary for its survival. Let’s take a look at the 2nd step of the R.O.U...

What is the ONE THING most people skip over when it comes to getting fully booked in their business? The answer is…REFLECTION! This is exactly why it's the FIRST step in my R.O.U.T.E. to Fully Booked. Let’s take a deep dive into reflection and why it is a pivotal piece of your business. About the Host - Michelle DeNio is a business strategist with a passion for life and entrepreneurship. She stron...

I'm kicking off Q2 by focusing on your R.O.U.T.E to Fully Booked. I have had this framework and I'm ready to dive deep into it. What would it mean to you to get FULLY BOOKED with DREAM clients in your business? I’m guessing that’s #goals for you. I know it is for me. You need a customized R.O.U.T.E. and I want to share with you HOW you can get there! This framework is really going to give you the...

Desperation has no place in your life and business. There is going to come a time in your business when you have to get into a place of forward momentum to keep you from falling into a place of desperation. A place where you're just constantly moving forward and you are not attached to the outcome of every single call, proposal, conversation, and every single dollar in your business. I know that i...

Entrepreneurship is not all sunshine, rainbows, and wins! The struggles of entrepreneurship are real, and it’s time to start normalizing them. FACT: If every person in the online space had to do a weekly debrief that covered the good, bad, and the ugly, entrepreneurship wouldn’t look like sunshine and rainbows to the outsider looking in. The thing is we are not programmed to talk about these thing...

If you’ve been in business for a while, then you know there will come a time that you need to raise your prices. But when is it the right time to do that?  This is a topic that comes up time and time again and there are a million different thoughts and opinions on it.   In today’s episode I am sharing the process that I take my clients and myself through when we feel it’s time to in...

If you were your own client, would you fire yourself, or would you be thrilled with what you're doing? This is a legit question I want you to ask yourself. Most of the time - we are our own worst client.  Are you doing things in your business that would drive you absolutely crazy if a client was doing them to you? Today, I’m giving you an exercise to help you figure out if YOU are being your...

Is your tendency to overcommit damaging your consistency? To be honest, overcommitting is almost a subconscious act for most of us at this point. You're over committing to tasks that you don't enjoy, you’re not good at, and you just don't have the capacity to take on. So it makes it impossible to stay consistent. Let’s talk about some ways that you can improve your consistency. About the Host - Mi...

Do you have some amazing content that you currently have sitting on the back burner simply because the branding isn’t up to date? You need to #STOPWITHTHEBS.You don’t HAVE to put all your older, amazing content on hold simply because the branding isn’t up to date. Instead, just call out the elephant in the room! If your content is still good, and your materials are just a little bit outdated or co...

If you’re an entrepreneur, I’m willing to bet that at some point in a time you’ve started to compare yourself to other entrepreneurs and imposter syndrome has started to set in. It happens to all of us. You start to think that you’re just not good enough, and you’ll never succeed in your business. This sends you into the downward spiral of imposter syndrome. Before you know it, you might be ready...

“I’m on social media all day long talking about what I do, so WHY are people asking me what I do?” This is a question I have heard a lot lately. I want you to think about all the people you are connected to and interact with in the online world on a regular basis. Out of those people, could you tell me exactly what they do and who they serve off the top of your head as if you were sending them a r...

Want to close more sales?  I’ve got the “magic” answer to this question in episode 108…. Spoiler alert - SHOW UP WITH MORE CONFIDENCE!! Your confidence is what will make all the difference when it comes to sales. Your prospects and audience want to see that you are confident in your own products, your own services, and your own offers. So how can you achieve the confidence you need to make sa...

Let’s talk about the big, bad “S” word in business…SALES! I’m here to tell you that you have to stop being afraid of and start getting comfortable with sales. Sales has gotten a bad rep in the online space because when you hear that word you automatically think of it as being spammy. But the truth is sales is not spammy when you are dealing with clients that already know they need you. Let’s break...

Let’s talk about Return on Investment.  The word “investment” gets thrown around a lot in the online space and we are constantly talking about investing into our business. But today and in episode 106 on the Strategy in Small Doses Podcast,  I want to flip the thinking a bit on the RETURN on investment.  We need to be able to look at investing into our business in different ways and...

Have you ever looked at the calendar and then found yourself starting to panic about your quarterly or yearly goals when there is absolutely no reason to do so? I get it because I’ve been there. It’s easy to look at your goals and start to get concerned that you haven’t met them yet, but sometimes you just need to pump the brakes and chill- especially if it’s only February. Let’s break down how yo...

I know you might think the more information you can give your customer the better, but it’s actually counterintuitive. In fact, too much information can make people shut down before they even really begin. Let’s discuss what you can do to avoid causing your customer to shut down because of information overload. About the Host - Michelle DeNio is a business strategist with a passion for life and en...

Do you feel like you are less productive in your business than you should be?  Maybe you are feeling like you are a little all over the place?  In order to combat this feeling of overwhelm, you need to structure your week.   You need a structure that's consistent so that you can get more done. Listen to learn more about how you can structure your week for success. About the Hos...

Have you ever had a connection call with someone that you thought went great, only to have it go the opposite way when you send the proposal? Let me be the one to tell you, it’s not you…it’s them! Almost every entrepreneur has experienced the put in their stomach when you send a proposal after a great call, only to have the prospect decide outsourcing is not for them. Let’s break down the reasons...

Are you creating collaborative relationships and offers with other entrepreneurs in your network to help increase the value you bring to your clients? It’s a simple fact that your clients are most likely going to need to work with additional people in order to get their goals accomplished. Let’s break down the benefits of creating collaborative offers to increase the value you bring to your client...

I cannot believe we are at episode 100 of the Strategy in Small Doses Podcast! Thank you so much for being here. I appreciate each and every one of you. I thought this would be a great episode to talk about podcasting, why I chose it, and what the experience has been like for me thus far. Podcasting is not for everybody. It's not a magic pill that automatically starts bringing in clients, nor does...

Let’s get one thing straight…masterminds are NOT group coaching programs. The term “mastermind” has been diluted in the online space far too much and too often. So much so, that most people think that a mastermind is just another group coaching program, but it’s not! Napoleon Hill defines a mastermind as the coordination of knowledge and effort of two or more people who work towards a definite pur...

Have you grown tired of the hustle culture that seems to have become ingrained in the world of entrepreneurship? If you answered “yes”, we have that in common. I’m quite honestly sick of the shame and guilt that has been created if you aren’t working in your business 24/7. Let’s talk about embracing the anti-hustle culture in business. About the Host - Michelle DeNio is a business strategist with...