The Real Estate Agent Playbook

Most agents “qualify” leads by asking one question: “Are you thinking about buying or selling soon?” That’s not qualifying — that’s rushing the relationship and disqualifying people who could become some of your biggest advocates. In this episode, I’ll show you how top real estate agents qualify conversations based on relationship value, not just lead intent. You’ll get a practical framework you c...

Running a real estate brokerage looks glamorous… until you’re the one carrying the overhead, training, liability, and nonstop fires. After 25 years in the industry — including closing 587 homes in a single year and growing a 35-agent brokerage — Bryan Knisley hit a ceiling almost no one talks about. This episode breaks down the real story behind dissolving a brokerage, moving 95% of agents to eXp,...

Most agents are stuck in survival mode — reacting to clients, chasing leads, and putting out fires. This episode shows you how to make the shift every top-producing CEO-agent eventually learns: Stop reacting. Start leading. Today I’m breaking down: The mindset difference between “busy” agents and CEO-agents The systems that create clarity, momentum, and sanity How leverage (people + platforms) hel...

Feeling stuck, burned out, or wondering why your real estate business isn’t growing? You're not alone—and today’s guest, Michelle Roderick, breaks down the real reasons agents plateau (hint: it’s not the market). Michelle went from top 1% pharma rep → brokerage builder → eXp leader → creator of the Live Well Realtor Alliance, a wellness-based community for agents who want to grow without destroyin...

Most agents fear that AI will replace them. The truth? It’s here to help you. In this video, Jeremy Kane (4× ICON Agent & founder of Carbon Collective) shows how to use tools like ChatGPT to create your personal AI Clone—so you can stop burning out on emails, texts, and content, and start focusing on the parts of real estate you love. You’ll learn how to: ✅ Train AI to write like you—your ton...

He was still in the Army — already closing deals. Most agents spend their first year trying to survive… Jake Logan built a thriving real estate business before he even got his license. In this episode of The Wolfpack Way, Jeremy Kane sits down with Jake to unpack his wild first year — from 3 clients lined up before licensing to 10 deals closed and a fast rise to Land & Ranch Ambassador for eXp...

Stop recruiting. Start leading. Discover the new model for agent growth that scales your team and revenue share without burnout or chasing agents. Most real estate leaders are stuck in the old recruiting game—endless DMs, no duplication, and zero predictability. In this episode, Jeremy Kane (4× ICON Agent and founder of Carbon Collective) shares the new model for agent growth that turns your attra...

What if you could grow a real estate business without selling a single home? In this episode of The Real Estate Agent Playbook, Jeremy Kane sits down with Kobe Xin, a real estate entrepreneur who built his business through agent attraction and collaboration—not production. 🎯 Inside Kobe’s Playbook: How to attract agents before you ever sell a home The systems Kobe uses to scale his organization t...

Welcome to the next evolution of collaboration — introducing Carbon Collective. Born from the foundation of the Wolfpack, Carbon Collective is a new kind of real estate community — built to bond, built to grow, and built to help every agent find their path. Carbon, by nature, is one of the strongest and most abundant elements on Earth. It bonds easily with others to create something greater. That’...

Joshua Smith has sold over 7,000 homes, ranked Top 30 in the U.S., and built one of the most respected coaching platforms in real estate. His secret? He doesn’t just predict markets — he analyzes data, builds a plan, and takes action before the crowd catches on. In this episode of The Wolfpack Way , Joshua shares: How to analyze real estate market data that actually matters The framework he uses t...

Real estate income often feels like a roller coaster — huge peaks followed by painful valleys. Even top agents struggle with the fear of not knowing where the next check is coming from. The truth is, markets don’t move in sync. Some crash first, others lag by 12–24 months. If your income is tied only to production in your local market, you’re exposed to every swing. In this episode, I’ll share: ✅...

80 free listing leads from ONE investor. Realtor Ben Deal unlocked this strategy—and in this Wolfpack Way interview, he reveals exactly how it worked. Most Realtors are chasing cold leads, paying for weak online leads, or stuck in referral droughts. Ben proves there’s a smarter way: build the right investor relationship, and you can unlock listings at scale. In this conversation, we break down the...

Most Realtors disappear after the closing. But the truth? That’s when the real opportunity begins. In this episode, Jeremy Kane breaks down the Annual Review Strategy — a repeatable system that transforms homeowners into investors. By sitting down with your clients once a year to review equity, financing, insurance, improvements, and wealth goals, you don’t just earn repeat business… you build lif...

What does it take to go from Seattle luxury real estate and brokerage ownership to restarting in Memphis—and win again? In this Wolfpack Way interview, Garth Ward walks through breaking into luxury, scaling with new construction and builder relationships, running multiple offices, and why he ultimately chose eXp Realty and the Wolfpack to rebuild with community, systems, and agent attraction. You’...

Jess Ross had an aha moment inside the eXp culture — and it changed everything. Now she’s scaling her production to 110 deals in 2025 while proving the power of proximity.” In this Wolfpack Way interview, I sit down with Jess Ross , a Realtor who turned her goals into dreams achieved . Jess shares the exact moment she realized that who you surround yourself with matters most — and how the proximit...

Boundaries aren’t about pushing clients away — they’re about protecting both you and your clients so you can show up at your best. In today’s market, with tough inspections, shifting expectations, and emotional clients, it’s easy for agents to get stretched thin. But here’s the truth: when you set boundaries, you actually strengthen the relationship. In this episode, I’ll share: ✅Why boundaries m...

What happens when buying your dream home abroad turns into a nightmare? For Nathaly Salas, that frustration became the spark to launch an international real estate career now spanning 20+ countries. In this Wolfpack Way interview, Nathaly shares: ⏩ How her struggles buying in Mexico became her biggest opportunity ⏩ Why international real estate is full of pitfalls — and how to avoid them ⏩ The...

Compass just announced a $1.6 billion acquisition of Anywhere Real Estate — creating what could become a 340,000-agent giant. The headline sounds impressive… but when you dig deeper, the story looks very different. Compass assumed over $2.1 billion in debt, issued 163M new shares, and still faces $81.6 million in debt obligations from Q2 alone. So what does this mean for agents? In this episode, I...

Probate is one of the least understood niches in real estate. In this episode of The Wolfpack Way, I sit down with Carolyn Castillo from Jacksonville, Florida, who went from traditional real estate success to finding deeper purpose and profitability in probate — closing 100+ deals with her proven systems. What you’ll learn: ⏩ How Carolyn discovered probate and turned it into her specialty ⏩ Why...

Niches are powerful — but they can also fail. iBuyers, short sales, even pandemic booms… agents who went all-in on the wrong niche got stuck. That’s why I created the Toolkit Method — a way to specialize without risking your entire career. Instead of marrying one fragile niche, you build toolkits that can be adapted across markets. What you’ll learn: ⏩ The dangers of niching too fast ⏩ How to fu...

Amanda Aguiar jumped into real estate and closed multiple deals in her first 5 months. In this interview, she shares exactly how she went all-in, what worked, and how new agents can build momentum fast. Timestamp: 0:00 Intro – Amanda’s bold start in real estate 0:14 Background: Career before real estate & decision to switch 1:20 First deal story & how she got started 3:45 Building momentum...

I didn’t scale my business with leads, ads, or cold calls. I scaled it with one simple DM. That single message became the foundation of a system that’s helped me close nearly 500 transactions. Inside this episode: ⏩ The difference between chasing leads vs. building referrals ⏩ Why authentic conversations create compounding growth ⏩ The “connect with the connectors” mantra that built my business...

Shanne’s story is proof that you don’t need to overcomplicate real estate to grow. After facing life-changing challenges, he rebuilt his business entirely on the foundation of authentic relationships and showing up daily for his clients. In this interview, we unpack: ✅ How Shanne built his business to 500 GCI without buying leads ✅ Why relationships and consistency outperform expensive CRMs or f...

Most Realtors think you need to buy leads or spend big on Zillow to scale. I didn’t. I built a $500K GCI business without buying a single lead — and in this video, I’ll show you the exact system that made it possible. Here’s what I cover: ⏩ Why buying leads keeps you stuck in the hamster wheel ⏩ My system for scaling with authentic relationships ⏩ How referrals compound faster than any ad spend...

How do you go from zero deals to 30 in just your second year as an agent? 🚀 In this Wolfpack Spotlight, Liz Crews shares her exact path to success—without buying leads or burning out. Liz went from starting with nothing to closing 30 homes in year two. In this interview, we break down: The struggles she faced as a brand-new agent. How she built early momentum and hit 15 deals. The systems and men...