W2O Group
The Real Chemistry Podcast
Our "What 2 Know" podcast explores best practices, innovation and latest trends with industry experts with an eye toward helping you, the listener, stay ahead in digital marketing and communications. Popular Guests include: celebrity chef, Tyler Florence, former CEO of Citi Ventures, Debby Hopkins and Grammy nominated rapper/entrepreneur, Ryan Leslie. Topics include: leadership, audience architecture and engagement, entrepreneurship, content marketing and business development.
Where to listen?
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Episodes
Tracy DiNunzio, Founder & CEO of Tradesy Creating a Collaborative Economy for Women in the World of Tech with Aaron Strout 29.06.2017 23:40
Tracy DiNunzio, Founder & CEO of Tradesy, chats with host Aaron Strout about navigating the venture capitalism space. Tracy dives into the advantages and challenges of being a woman in tech, the importance of diversity and inclusion, and how ultimately understanding how to sell to herself helped her sell her brand.
John Battelle, Author, CEO & Co-Founder, NewCo: Rethinking our Relationship With Data, Information and Technology 15.06.2017 31:20
John Battelle, author, CEO & Co-Founder of NewCo chats with Aaron Strout about how we marketers, communicators, and consumers should responsibly navigate our relationship with information. In order to innovate during an age where data and information are accessible like never before, it is key to recognize how information, data, advertising and UX are making the world smaller and more dynamic. Lis...
Joseph Jaffe, Entrepreneur and Author|Exploring Best Practices to Innovate and Disrupt in the Digital Age Ep 16 08.06.2017 30:16
Joseph Jaffe, CEO/Co-founder of Evol8tion (startupsforbrands.com) and author, sits down with Bob Pearson, Chief Innovation Officer of W2O Group, to discuss the steps organizations and individuals should consider to successfully innovate in a rapidly changing digital world. He references his experience working with an array of clients from start-ups to some of the world’s leading brands, and pinpoi...
Jennifer Farmer, MD of Communications, PICO National Networking: Exploring how the Power of Language Can Impact Communications | Ep 15 01.06.2017 22:06
Jennifer Farmer, MD of Communications for PICO National Networking, public speaker and book author, chats with Aaron Strout on she how she uses the power of language to effectively speak out on social issues. She also discusses her experience working through social justice campaigns within the Ohio Senate, Ohio House of Representatives, and Former President Barack Obama. If you’d like key takeaway...
Mark McKinnon, Exec Producer of Showtime’s: Crafting Successful Political Campaigns and TV shows Through Storytelling | Ep 14 25.05.2017 25:21
Mark Mckinnon, political advisor, communications strategist, and exec producer of Showtime’s, The Circus, sits down with Aaron Strout to discuss how he’s leveraged storytelling as an approach to lead successful political campaigns. He also walks through how the show, The Circus: Inside the Greatest Political Show on Earth, came to fruition. This episode was recorded at the National Summit in Strat...
Jim Weiss, CEO & Founder, W2O Group: Understanding the 7 Traits of Effective Entrepreneurial Employees | Ep 13 18.05.2017 26:53
Jim Weiss, CEO of W2O Group, chats with Aaron Strout about his journey since starting and growing the firm, what inspires him, and what characteristics he looks for in employees that embody the “entrepreneurial spirit” of the company. Listen in to learn more. To hear more detail, view the talk he gave at the National Summit on Strategic Communications on periscope here: http://w2o.to/2qp1bhk Vie...
Marta Newhart, VP of Global Communications, Johnson Controls: Managing Communications, Growth and Corporate Reputation for Customers, Shareholders and Employees Globally| Ep 12 11.05.2017 25:10
Marta Newhart, VP of Global Communications at Johnson Controls, chats with Aaron Strout about managing communication across a large, global organization. The impact of social media has changed how brands communicate with customers, shareholders and employees, which means marketers and communicators must always be ready to pivot. Take a listen to learn more! Contact us for more information: info@w2...
Hugh Forrest, Chief Programming Officer, SXSW Interactive Festival: Curating Content, Thought Leaders, Creativity and Emerging Trends through the SXSW Interactive Festival | Ep 11 04.05.2017 31:36
Hugh Forrest, Chief Programming Officer of the SXSW Interactive Festival, chats with Aaron Strout about his 28 year tenure with the organization, it’s evolution, impact on the community, and plans for the future. He even shares some inside scoop on his interaction with President Barack Obama and First Lady Michelle Obama. Listen to find out more. *Note: The band Hugh refers to is "CarSick Cars", n...
Jesse Draper, Founder, Halogen Ventures & Host: Investing in Female Entrepreneurs, Platforms for Thought Leadership and the Power of Curiosity | Ep 10 27.04.2017 24:52
Jesse Draper, Founder of Halogen Ventures and Creator/Host of Emmy-nominated series, “The Valley Girl Series” sits down with W2O CMO, Aaron Strout, to discuss her journey in investing in women entrepreneurs and how her curiosity and exposure to technology from an early age shaped her career. She’s a 4th generation investor who is passionate about investing in female-founded consumer technology com...
Jory Des Jardins, Entrepreneur: The Importance of Great Content, Empowering Women Entrepreneurs and the Power of Networking | Ep 09 20.04.2017 29:23
Jory Des Jardins, entrepreneur, and W2O Group CMO, Aaron Strout, sit down to discuss how she successfully built a network to empower female leaders and entrepreneurs through BlogHer, her current involvement with SheWorx, and how she thinks content has evolved online. She also mentions other inspiring female leaders including Daina Middleton, former executive at Twitter and author of “Grace Meets G...
Max Ventilla, Founder and CEO, AltSchool: Applying Technology to Build Businesses and Scalability 13.04.2017 20:47
Max Ventilla, Founder and CEO of AltSchool sits down with W2O Group CMO, Aaron Strout, to discuss how he leverages technology to build businesses, his experience working at Google, and how he’s dedicated his career to improving education through Altschool.
Chris Redlitz, venture capitalist, Founder, Transmedia Capital: Forging a Path to Entrepreneurship Through Passion, Investment and Perseverance | Ep. 07 05.04.2017 26:09
Chris Redlitz, venture capitalist and founder of Transmedia Capital, sits down with Aaron Strout to discuss how he followed his passions and persevered to become a successful entrepreneur. He also partnered with his wife to start The Last Mile, an organization designed to prepare incarcerated individuals for successful reentry through business and technology training.
Brian Monahan, Head of Vertical Strategy, Pinterest: Cultivating Platforms for Knowledge Sharing, Idea Curation, and Marketing Strategies| Ep. 06 30.03.2017 21:23
Brian Monahan, Head of Vertical Strategy at Pinterest, chats with Aaron Strout about his reason for co-founding NewCo with John Battelle, the power of knowledge sharing/idea curation, and various marketing strategies he practices at Pinterest.
Haroon K. Ullah, Author, Scholar, Member of U.S. Department of State: Exploring Five Global Trends Impacting Business | Ep. 05 23.03.2017 13:10
Haroon K. Ullah, author, scholar and a member of the Secretary of State’s Policy Planning staff, sits down with W2O Group Vice Chairman, Bob Pearson, to discuss how the intersection of technology, politics and international relations leads to discoveries of trends that often debunk myths that we have about global issues. He touches on surprising trends related to how ISIS recruits, why their narra...
Ryan Leslie, Singer & CEO, Smartphone: Creating Deeper Relationships with Your Fans Through SuperPhone 16.03.2017 16:08
Grammy- nominated singer & CEO of Superphone, Ryan Leslie, sits down with W2O Group CMO, Aaron Strout, to discuss how he gained deeper intelligence about his fans through the power of his phone. He even gives away his phone number – find out why!
Deborah Hopkins, Former CEO, Citi Ventures: Driving Change in Your Organization 09.03.2017 20:24
Former Chief Innovation Officer and CEO of Citi Ventures, Deborah Hopkins, sits down with Aaron Strout, CMO of W2O Group, to talk about how to successfully drive change in large organizations, overcome challenges in the workplace and empower members of your team.
Chris Satchell, Exec VP & Chief Product Officer, Comcast: Geeking Out Over Digital Devices, AI and More| Ep 02 03.03.2017 17:42
Executive Vice President & Chief Product Officer of Comcast, Chris Satchell chats with Aaron Strout, CMO of W2O Group, to discuss his role at both Comcast and Nike, product marketing, delivering great experiences to customers, the power of voice activation, AI machine learning and more!
Tyler Florence, Celebrity Chef: Cooking Up Amazing Content and Audience Engagement | Ep. 01 23.02.2017 27:19
Celebrity chef, Tyler Florence, sits down with Aaron Strout, CMO of W2O Group, to discuss his content creation process, upcoming cook books, and his successful journey to becoming one of the Food Networks's brightest TV stars. He's known for walking folks through the steps to a tasty, home-cooked meal and now he shares how he delivers some of his best content yet.
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