The Ready Entrepreneur Podcast

Many aspiring entrepreneur, by definition, want to start a business but do not know where to begin.  In this episode, Case Lane discusses part 1 of her new book Recast.  To become an entrepreneur, most people, who have been doing something else, must recast to solidify the mindset, habits and practices that will generate success for a new business venture.  Case begins the entrepreneur's jour...

When corporate professionals make the transition to full-time entrepreneurship, there is often a hovering desire for all this is lost.  Beyond wages and a place to go every day, aspiring entrepreneurs have daily reminders of things that have been 'given up.'   In this episode, Case Lane discusses how to replace corporate perks and comforts to make the transition to entrepreneurship easie...

In this extended interview episode, Case Lane has a conversation with Adrien Harrison, Founder and CEO of Smart Course and Echo Studio about his entrepreneur's journey.  Adrien left college to pursue his dream to travel the world, start a business and change the education system - and so far he has met his goals.  From using his skills as a videographer to pitch projects, to bartending, to re...

When creating an online business, you identify a product or service that you want to deliver to the global marketplace.  You have seen a problem that needs fixing, a gap that needs to be filled, or a desire that has not been addressed.  You deliver value by being you. You become the automatic leader in your online niche by taking the initiative to declare yourself the leader.  And you solidify you...

For aspiring entrepreneurs who are looking at the online entrepreneurship landscape as a noisy, annoying, boastful drain - you do have an opportunity to create an online business.  The value of your online business is in the unique perspective you can bring to any product or service offering. You can approach a product or service with a blog, store, podcast or video channel that meets the needs of...

In basketball, defining the championship is clear, you either win or lose based on the number of points scored.  In entrepreneurship, success is clear too.  You win or lose in the global marketplace based on whether or not people want or need your product or service.  And wanting or needing includes whether you have distributed and marketed the product or service in a way that people can find it....

Many aspiring entrepreneurs are looking at the online world with a mix of envy and dread.  So many people appear to be making money doing what that they want with their lives, but a few too many of the successful also seem to be loud, silly and annoying.  How can you be online without dealing with all the rah-rah noise, techno-babble, and conflicting how-to advice you hear and see?  This episode b...

The road to the entrepreneurial life can be full of unexpected opportunities and surprise options.  In this extended interview episode, Case has a conversation with Laura Wiese, the Co-Founder of Time Traveler Media.  Laura discusses starting - on stage - far from entrepreneurship, and transforming a temp position into a real-life MBA that became her own business. For aspiring entrepreneurs who ma...

The term 'aspiring entrepreneur' seems to be used to refer to anyone who wants to be an entrepreneur.  But the origins of the two words would imply a different meaning.  Is the aspiring entrepreneur forever aspiring, fulfilling the 'aspirational' part of the term without any action?  Or is the aspiring entrepreneur who uses both terms implying motivation, perseverance and ambit...

Entrepreneurs are often asked to name their preferred social media platform and to explain their preference.  In this episode, Case reviews the pros and cons of the most popular platforms from a Ready Entrepreneur perspective.  Learn which platforms have the most flexibility, or create the most opportunity for your business. The episode covers Facebook, Goodreads, Instagram, Linked In, Pinterest,...

When aspiring entrepreneurs hear or read about successful entrepreneurial journeys, they may be tempted to consider the success an example to be followed.  But not offered entrepreneurial paths can be offered as a repeatable approach instead the rising entrepreneur must adapt to the reality of their own situation.   Case discusses the common mistakes aspiring entrepreneurs make when attempting to...

What is it like to be a reluctant entrepreneur, and to continuously travel the entrepreneur's journey leading to success?  This extended interview episode with Russell Nohelty, USA Today Bestselling Author and Publisher at Wannabe Press covers his story about getting started, learning to repeat success, marketing books from flea markets to Kickstarter, building a loyal fan base, creating worl...

The unprecedented upheaval of 2020 may have some aspiring entrepreneurs thinking the opportunity to start a business is over.  But the opposite is happening.  People with good ideas, innovation, drive and a penchant for risk are finding ways to help people by delivering solutions.  Case talks about how aspiring entrepreneurs should not only keep their business dreams going but also accelerate thei...

Aspiring entrepreneurs who have faced pushback and negativity about their plans, may take comfort in knowing their work is supported by a global initiative to encourage more entrepreneurs.  In this episode, Case explains how despite on-the-ground pushback against entrepreneurial dreams, global multi-lateral organizations, funded by taxpayers, support entrepreneurship as part of global economic dev...

Aspiring entrepreneurs may have heard about online tools like the landing page, website and e-mail management, but what is the process for deciding when and where to use these resources?  This episode reviews the best practice use for the tools including when a landing page works better than a website, and when to start with an email service provider.   The top considerations are: Type of web pres...

Any idea for filling a gap in the marketplace may be an opportunity for a business.  But aspiring entrepreneurs should implement additional research approaches beyond completing an online search.   Including: Consider the functional use of similar products or services.  Observe how the marketplace is really using the product or service.  Especially look at the difference (if any) between how the p...

As you are working to recast yourself in these unprecedented times, you can learn from others who can provide insight into how your unique skills may find a place in the market.  If you have specialized knowledge and skills, you can build your business on your own service offerings to potential clients and through referrals.  And you can be successful, and then go on to pursue other career goals....

Aspiring entrepreneurs in the 21st century are active participants in the transformation of human labor from sweat to brains, by being the people who are actively thinking, observing and finding solutions to the wants and needs of the community.  Since knowledge workers and brainpower are the requirement for success going forward, those that position themselves as entrepreneurs are already utilizi...

For the aspiring entrepreneur who wants to put a message and vision into the world, this extended interview episode provides excellent ideas and tips from Kaelin Vu, the founder of Dear Lovely Universe.   Kaelin explains how she was inspired to tell her own stories, developed content for her blog, and went on to create a podcast.  She also provides insight into connecting with those who may be ske...

Aspiring entrepreneurs who have established professional and social lives have a difficult time breaking away to start a business.  Legacy obligations insist on participation in frequent events, old friends stay focused on dramatic but unhelpful stories, and guilt-trippers leave striving entrepreneurs trying to balance all requests.  In this episode, Case provides strategies for quietly and gently...

What do you do when you have a business idea in your head but no family, friends or colleagues who want to hear about it?  How do you test your product or service, find your potential customers, and spread the word about your wonderful plan? In this episode, Case explores options for aspiring entrepreneurs who cannot begin with the traditional advice to "start with family and friends." ...

What do you need to know to get started as an online entrepreneur?  While entrepreneurship in general means being the person who adds value by bringing a product or service to the global marketplace, when you use only online resources to build your business, you have to pay attention to a few additional details, for example:  1. Decide if you are moving a traditional business online or working wit...

We are naturally curious about how people get rich.  And if you're an aspiring entrepreneur, you likely want to emulate the path of the most successful entrepreneurs which includes getting rich too.  But how did successful entrepreneurs achieve wealth?  In this episode, Case discusses the steps for achieving wealth that she has learned from reading the biographies and autobiographies of succe...

An aspiring entrepreneur must have the energy and enthusiasm to pursue their business idea every day.  But how do you start each day ready to go?  In this episode, Case provides strategies for waking up each day ready to be the entrepreneur who brings your product or service idea to the global marketplace.  Entrepreneurs need to be focused on their business, and excited to move forward.  But entre...

Many aspiring entrepreneurs claim they do not have the money to start a business, yet few know how much money they will need.  As many people have spent their lives not talking about money, the same restraint rolls over to their business, and leaves them struggling from day one.  The Thing About Money for entrepreneurs is to talk about it for what it is, a thing of value you use to build the busin...