The Rainmaker Podcast

In today's digital world, where customers flock to social media with questions and concerns, social media customer care is no longer a nicety, it's a necessity. Join me as I chat with Brooke Sellas, founder of B Squared Media, about the most effective social media strategies for proactive customer interaction. We dive into the future of social media marketing, exploring the exciting pote...

How can you stand out in a crowded job market? Today I explore this question with Evan Weiner, diving into personal branding and career development in marketing. We discuss the importance of owning your career narrative and advocating for yourself. From the impact of technology and the necessity of mentorship to the challenges of creating a unique brand identity, we also discuss the art of self-ma...

Step into the world of marketing strategy and innovation with John Huntinghouse as we unpack their experience navigating the challenges of an uber-regulated industry. John, who comes from this challenging sector, shares his refreshing approach to building and leading successful teams, offering practical insights that defy industry norms. We discuss how he overcomes regulatory hurdles to foster cre...

Ready to transform your understanding of marketing? Join us for a compelling conversation with marketing expert Michelle Thames! Starting with social media complexities, the discussion evolves into an insightful exploration of leadership, entrepreneurship, and race. Michelle's candid approach leads to a truly transformative dialogue. Learn how to overcome imposter syndrome, craft impactful me...

Are you drowning in marketing advice? Data-driven strategies here, the latest social media trends there – it's enough to make your head spin. The truth is, that effective marketing goes beyond just following the latest fads. It takes a strategic approach that considers your unique audience and avoids the pitfalls of bias. Join us as we chat with marketing guru Andy Crestodina, co-founder of a...

How can you elevate your professional visibility and credibility in today’s online world? In this week's episode I am joined by the incredible Purna Virji, a former Microsoft luminary and current Principal Consultant, Content Solutions at LinkedIn. Together, we explore the power of thought leadership and uncover top strategies to boost your professional profile. Purna offers her expert advice...

How can you stand out in a competitive job market? We're exploring this question on employability with someone who helps underrepresented and traditional MBA candidates get into top programs and is here to share her practical advice to differentiate yourself in this crowded job market, Laura Nelson. Throughout this episode we emphasize the importance of self-marketing during job searches, hig...

How pivotal is the role of a fractional CMO in today's marketing landscape? Today I'm joined by expert John Jantsch to take a deep dive into this question. Our discussion covers the nuances of the marketing industry, including boundary-setting with clients, self-marketing challenges, and the efficacy of speaking engagements for client acquisition. John discusses how he wants to see more...

Ever found yourself frustrated with the maze of marketing tactics? Today I'm joined by Michael Barber, and we kick things off by venting about the trials and tribulations of marketing, but what unfolds will surprise you. As we journey through the discussion, we find ourselves shedding tears, not over marketing woes, but over the essence of humanity and leadership. Michael shares his invaluabl...

Dive into the captivating world of marketing strategy as we unveil the secrets behind the renowned Bullseye Marketing Framework with none other than Louis Gudema. In this compelling conversation, we explore the transformative power of fractional CMO roles in today's dynamic marketplace, shedding light on how they've evolved over the years. From navigating the delicate balance of AI integ...

What if I told you that the very foundation of trust in our marketplace is crumbling? Join me and seasoned marketing expert Ron Tite as we unravel the enigma behind plummeting show-up rates and faltering conversion metrics in 2024. In this episode, we confront the harsh reality of shattered trust and explore the pivotal role marketers play in its demise. But amidst the chaos lies opportunity. Are...

Curious about the secrets behind unforgettable keynote speeches? In this episode, I sit down with Andrew Davis, a keynote speaker extraordinaire, to uncover the secrets of his success. Andrew's expertise isn't just about marketing; it's about storytelling that sticks. We delve into his unforgettable moments on stage, like the Exploding Watermelon, and how he crafts narratives that l...

You spend ALL your time marketing offers and products for others… with no time left to market yourself. But that ends in today's episode.  So many of the marketing pros I coach come in feeling defeated, stuck, and ready to throw in the towel. And I get it! When you’re battling burnout, it can feel impossible to add one more thing to your overfilled plate. But in this episode? It’s the best ha...

Why is it that selling yourself feels so awkward, yet marketing your clients comes naturally? In this part 2 episode, I unravel the paradoxical nature of marketing professionals finding themselves adept at promoting products but stumbling when selling their own brand – themselves. From navigating the discomfort of the 'digital street corner' to mastering the art of authenticity and persu...

In today's crowded marketing arena, it's all about making your mark. As someone who's been around the block a few times in the marketing game, I'm here to dive deep into the art of personal branding. In today's episode, I'm reflecting on a Rainmaker call with one of my clients, and it got me thinking. We hammered home the importance of showcasing your unique strengths...

Ever wondered what sets apart the most successful marketers from the rest? Get ready to be blown away! In today's episode, I'm bringing you none other than the legendary Jay Baer, a titan in the world of marketing strategy. Renowned for his unparalleled ability to decipher market trends and translate them into groundbreaking strategies, Jaber's insights have transformed over 700 bra...

Are you looking to climb the corporate ladder in the fast-paced world of sales? Today I'm joined by my husband, Scott Romney, who has just been promoted to VP of Commercial Sales. Scott opens up about the emotional journey leading to his promotion, emphasizing the critical role of vulnerability and constructive feedback in shaping a leader. We tackle the perceptions that come with professiona...

Prepare to be captivated by the saga of my rise as a Rainmaker, navigating the intricacies of corporate landscapes and overcoming the stifling grip of imposter syndrome. In this episode, I share my journey as a Rainmaker, reflecting on pivotal moments from my upbringing in a Cuban family business to my role as Chief of Staff at BossBabe. I recount navigating corporate environments, the challenges...

From Customer Service to Chief Revenue Officer at some of the biggest names in the industry, Jeremy Gabbert's journey is nothing short of extraordinary. Join us as we unravel the story of his rise, exploring the highs, lows, and indispensable grit required to make it as a Rainmaker. From navigating challenging personalities to enduring the relentless demands of the field, Jeremy shares invalu...

Ever wondered how an SEO specialist became the CEO of one of Utah's most successful marketing agencies? Join me as I sit down with Paxton Gray, CEO of 97th Floor Agency, to unravel his remarkable journey. From humble beginnings to leading a thriving agency, Paxton shares insights into his unexpected career trajectory. But this conversation isn't just about business success—it delves into...

Are you ready to navigate the shifting marketing landscape of 2024? In this episode I sit down with April Dunford, an authority on market positioning, to talk about crafting a value proposition that cuts through the noise. April brings her wealth of experience to the table, discussing not only the strategic pivot but also her journey from in-house marketing maven to sought-after consultant. Discov...

Unleash your career potential with Carey Bentley, renowned author of "Winning the Week: How to Plan a Successful Week Every Week". Join us as Carey, a trailblazer in preventing burnout and amplifying success, unveils the secrets to cultivating freedom, driving millions in revenue, and reclaiming precious hours. Carey shares her expertise on mastering time, a skill crucial for both Vision...

How do marketers navigate the ever-shifting terrain of consumer behavior and economic challenges? Join me in this episode alongside the brilliant Nancy Harhut as we delve into the realm of behavioral science and Nancy's unique skill set, seamlessly blending psychology with the art of persuasion to drive service sales. As we delve into our career journeys, we shed light on the unpredictable na...

Ready to delve into the keys to thriving in the workplace despite challenges? Join me and the insightful Robert Glazer as we explore the nuances of fostering psychological safety during tough times. Discover impactful leadership strategies that transcend the ordinary. Uncover the importance of transparent communication about business realities, and learn why granting your team a sense of control i...

We all know personal branding can be important, but why is it more important now than before because of Artificial Intelligence? Join Mark Schaefer and me as we have a compelling conversation about the significance of personal branding in a world increasingly shaped by AI. From insights on influencer marketing to navigating imposter syndrome, we explore the intricacies of standing out in a digital...