The Pursuit of Purpose

Discover the secrets to transforming your social media into a sales powerhouse! In this episode, we sit down with Zach Kenney, owner of ZK Painting business, who's mastered the art of turning Instagram followers into paying customers. Learn how Zach overcame challenges to build a thriving business and how he shifted his focus from vanity metrics to revenue generation. Discover his proven strat...

In this video, I sit down with Collin Henderson, founder of Master Your Mindset and mindset coach for UCLA Women’s Basketball, to explore the power of mental conditioning. Colin opens up about his journey through anxiety and how mentorship helped him transform his life, stressing the importance of training the mind alongside the body and craft. I also share my own experiences transitioning from co...

Do you think entrepreneurship is not for everyone? Join Chris Kiefer as he chats with entrepreneurial powerhouse, Cameron Herold, about entrepreneurship, raising entrepreneurial kids, and the importance of systems and processes in scaling a business. This podcast discusses the traits of successful entrepreneurs, the value of failure and rejection, and the role of leadership in growing people. In t...

Struggling with complex workflows? This video is a must-watch! In today's episode, we're diving into the world of No Code with Julien Mottet, a consultant who helps businesses leverage the power of tools like Airtable and Make. Julien believes that even if you're new to these platforms, you can start getting a quick return on your investment by focusing on solving your biggest pain poi...

On 'The Pursuit of Purpose', I interview Frank Patierno, VP of Strategic Partnerships at Full Throttle AI. We delve into how their AI technology crafts targeted marketing strategies by analyzing a business's website visitors. Frank explains how this approach enhances marketing effectiveness without relying on third-party cookies, and how it boosts conversion rates by targeting devices...

Join me on the Pursuit of Purpose podcast as I interview comedian and financial writer Garrett Gunderson. Discover how Garrett blends humor with finance in his unique keynote shows, handles hecklers, and overcomes personal challenges. He shares his thoughts on true happiness, societal expectations, and his exciting upcoming projects, including a children's book on money management and using AI...

In this episode of The Pursuit of Purpose, I, Chris Kiefer, sit down with Josh Abramson, the founder of Albright Painting  @ALLBRiGHT1800PAINTING  . We dive into a range of topics including the transformative power of reading, personal growth, and the concept of "primary aim." Josh shares his journey from a non-reader to someone with a disciplined reading habit, thanks to a speed-reading...

The founder of Demand Metric, Jesse Hopps, shares his journey from working in IT to creating his own business. Hopps became motivated to start his own company focused on research and advisory for marketers after failing to get into his dream business school. His business approach evolved towards developing playbooks, tools, templates, and coaching for experienced executives, especially those over...

Join me as I welcome Jason Phillips, founder of Phillips Home Improvements and Contractor Freedom. Jason shares his journey from starting a painting business in 1997 to overcoming challenges and finding success. We discuss the importance of balancing work and family life, his incredible health transformation, and the power of consistency in maintaining habits. Jason also highlights the impact of p...

Join me on the Pursuit of Purpose podcast as I interview Ken Rusk about his life journey, entrepreneurial success, and advice for the younger generation. Ken shares insights from his book "Blue-Collar Cash," inspired by his experience as a blue-collar worker. We discuss the importance of saving early, using compound interest to build wealth, and finding happiness through taking control o...

Join me on the Pursuit of Purpose podcast as I chat with Steven Pivnik, a successful entrepreneur, bestselling author, and endurance sports enthusiast. Steven shares his journey from computer programming to founding Binary Tree, a niche software company generating over $40 million annually. We discuss his belief in AI, his passion for extreme sports like Ironman challenges, and his plans to climb...

Join me, Chris, as I interview my grandpa Bill about his colorful past. From wild Fourth of July pranks to military adventures, Grandpa Bill shares his experiences of hard work and perseverance. Learn about his early relationship with Betty, working on the railroad, and influential teachers. Grandpa's tales of racing cars and family traditions are sure to entertain. Plus, hear about the best r...

Join Joe and me as we delve into the critical role of schema in software development and business automation. I'll explain why defining schema is the first step to streamline operations, using real-life examples like a painting company and a tea leaf inventory tool. Discover how tools like Airtable, Zapier, and Asana can revolutionize your business processes. Plus, Joe shares his favorite sci-...

In my interview with David Gaz, the founder of the Bureau of Small Projects, we discussed how he established his branding agency to support small businesses, startups, nonprofits, and those making a significant societal difference. Gaz drew his motivation from a documentary called "Kindness is Contagious," which is based on a study attesting to the contagious nature of kindness. He suppo...

Welcome to Pursuit of Purpose, where we delve into the minds and memories of everyday people to uncover the wisdom and stories that shape their lives. Join me each week as I sit down with my 96-year-old grandpa, Bill Kiefer, to explore his fascinating past, his reflections on faith, and his life experiences—from growing up in a small town to logging adventures and beyond. Whether we're reminis...

Tired of the 9-5 grind? This video is your roadmap to a fulfilling life as an entrepreneur. Discover the power of purpose and passion in achieving success. Learn from successful entrepreneurs and niche down to unsexy businesses with high profit potential. You'll learn: How a strong purpose fuels true happiness and freedom The power of peer groups to skyrocket your success How to assess your ri...

Struggling to reach your business goals? This video dives deep into the benefits of coaching, from accelerated growth to overcoming limiting beliefs. Discover different coaching styles and how to structure them for your team's success. Learn how to: Find the right coach for exponential growth Structure coaching programs for your team Invest in your own personal development Encourage employee d...

Tired of waiting on IT? Phil shows you how No-Code and Citizen Developers are changing the game! Discover: Why citizen developers are the future of work ‍ How No-Code tools can automate tasks and save you time ⏱️ The key traits of successful citizen developers How to build powerful tools without coding The future of software: automation & integrations Learn how to: Break free from IT dependenc...

Join me, Chris Kiefer, as I sit down with Keith Norris, CEO of Complete XRM, for an enlightening conversation. Keith walks us through the array of products his company offers and shares his passion for fostering a positive and intentional workplace culture. Discover the importance of shared values in cultivating a thriving environment and gain insights into implementing the "think, say, do&qu...

In this episode, we delve into the key insights of discipline, humility, curiosity, conviction, and those pivotal "fairy godmother moments" that shape success. Join me as we explore the traits and experiences of individuals who have achieved their dreams and the profound lessons we can learn from their journeys. Plus, discover some thought-provoking book recommendations and a surprising...

Join me, Chris, as we dive into various topics crucial for entrepreneurs and business leaders alike. From balancing risk and growth to providing purpose and direction in business, we explore strategies for success and achieving goals. Discover insights on operational excellence, building momentum, and managing managers effectively. Plus, get recommendations for insightful books and a glimpse into...

Nick Roach, a marketing director at Lakeside Companies, discusses American manufacturing norms with host Chris Kiefer on the Pursuit of Purpose podcast. Roach details the challenges and complexities of manufacturing in America, especially in the clothing sector, citing high costs and stagnant innovation. However, despite these hurdles, consumers still value American-made goods and are often willin...

Join me, Chris, as I sit down with my grandpa Bill Kiefer for a candid conversation touching on life, dreams, and reflections. We delve into topics like mortality, missed opportunities, and the significance of family and accomplishments. From personal anecdotes to societal observations, we explore the impact of technology, the complexities of aging, and the wonders of AI. Plus, we share stories ra...

Join me, Chris Kiefer, and Jason Paris for a dynamic conversation spanning quirky business card titles, family values, and strategic investments. Explore the transformative impact of technology, like the Apple watch and estimating software, on the painting industry. Delve into the ethos of Aleph Holdings, a company dedicated to overcoming financial fears and elevating painting companies into valua...

I had an awesome conversation with Tom Simpson, a true force in the Spokane startup scene. We talked about how entrepreneurship creates thriving communities, the surprising ways the pandemic BOOSTED Spokane's growth, and why some startups fail while others succeed. Tom even shared his secret "Robin Test" to judge a founder's character! If you're building a business or just cu...