The Pursuit of Badasserie: The Podcast

In this episode of The Pursuit of Badasserie , we challenge the old belief that cold leads are lost causes. The truth? Cold leads aren’t cold; they’re simply un-nurtured, unqualified, or uninvited into a real conversation. Most entrepreneurs fail because they chase leads with automation, scripts, or “value vomit” messages that feel pushy instead of relevant. We break down why traditional cold outr...

In this episode of The Pursuit of Badasserie , we’re calling out one of the most accepted lies in business planning: that you’re supposed to map out an entire year and magically stick to it. Annual planning feels productive — but for most entrepreneurs, it quietly creates paralysis, pressure, and performative goals that look good on paper and fall apart by March. The longer the planning cycle, the...

In this episode of The Pursuit of Badasserie , we’re dismantling the “New Year, New Me” narrative that shows up every January and quietly keeps entrepreneurs stuck. Reinvention culture sells the idea that you need a whole new identity, brand, or business to grow — when in reality, that pressure creates burnout, confusion, and reactive decision-making. Most entrepreneurs don’t fail because they did...

Every year, business owners blame the holidays for slow sales, low engagement, and lost momentum. But here’s the truth: the holiday season isn’t the problem — the decisions you make during it are. In this episode of The Pursuit of Badasserie, we’re calling out the naughty list habits that quietly sabotage your business during the most emotionally-driven buying season of the year. From pulling back...

In this episode of The Pursuit of Badasserie , we’re talking about the systems that actually help your business grow — and the ones that just create noise. Most small business owners are drowning in tools. There’s a CRM for this, a project tracker for that, automations that don’t connect, and subscriptions for platforms no one uses. It’s easy to think you need more to scale, but often, growth star...

In this episode of The Pursuit of Badasserie , we’re talking about the part of business that no one glamorizes — the in between. Everyone loves to celebrate the big launches, the viral wins, the record-breaking months… but what about the quiet ones? The slow seasons, the awkward pauses, the months that feel like nothing’s happening? That’s actually where the real growth happens… if you know what t...

In this episode of The Pursuit of Badasserie , we’re flipping the script on what it really means to grow your business. Everyone’s chasing global reach–the viral post, the massive audience, the international impact–but most business owners haven’t even tapped the goldmine sitting right in their own backyard. We’re diving into what we call the 7-Mile Radius , the idea that your biggest growth oppor...

In this episode of The Pursuit of Badasserie , we’re unpacking one of the most overused, and misunderstood phrases in entrepreneurship: “finish strong.” Here’s the truth: most people hear “finish strong” and immediately think “hustle harder.” They push, sprint, overcommit, and end up crawling into the new year completely drained. But that’s not strength. That’s burnout. We’re breaking down what it...

In this episode of The Pursuit of Badasserie , we’re getting real about Black Friday, and what it actually teaches us about business, buyer psychology, and how entrepreneurs show up when the pressure’s on. Every November, the internet goes a little wild. Everyone’s shouting, inboxes are full, and small business owners everywhere are asking themselves, “What should I do for Black Friday?” And too o...

In this episode of The Pursuit of Badasserie , we dive deep into what it really means to have a $100 million mindset —and why thinking bigger is the ultimate game-changer for entrepreneurs. They break down how top performers approach business differently: from proactive problem-solving and strategic hires to leveraging ROI and building systems that work without you. Learn how to shift your mindset...

We’re in the middle of one of the biggest business opportunities of our lifetime, and most entrepreneurs are sleeping on it. The “Silver Tsunami” is here—millions of Baby Boomer–owned businesses are hitting the market as their owners retire. In this episode of The Pursuit of Badasserie: The Podcast , we dig into why buying an existing business may be the smartest, fastest way to build wealth and s...

In this episode of The Pursuit of Badasserie: The Podcast , we’re diving into the game-changer that too many entrepreneurs overlook—recurring revenue. Here’s the truth: unpredictable cash flow kills businesses. Recurring revenue creates stability, scalability, and the freedom to plan for growth instead of scrambling for the next sale. Whether it’s subscriptions, memberships, retainers, or creative...

Are you winging it in sales and hoping for the best? In this episode of The Pursuit of Badasserie , we break down sales cycles and how understanding them can make your revenue more predictable and your business more efficient. You’ll learn: What a sales cycle really is—and why most business owners overlook it The key stages of your sales cycle: lead generation, qualification, nurturing, pitching,...

Are you torn between competing and collaborating in your business? In this episode, we dive into the reality of healthy competition versus scarcity mindset competition—and how the right collaborative strategies can actually grow your impact, rather than diminish your edge. What you'll learn in this episode: How to shift your mindset from “either/or” to “both/and” when it comes to competition and c...

Boundaries are not optional—they are the foundation of sustainable success. In this episode of The Pursuit of Badasserie: The Podcast , we dive deep into what it really means to lead with integrity and enforce standards in your business. From clients who test the limits to top-performing team members who think the rules don’t apply to them, entrepreneurs often face the challenge of holding the lin...

Integrity is easy when everything’s going your way. But what about when money, ego, reputation, or opportunity tempt you to cut corners? In this episode, we get real about integrity — what it really means in business, why it’s often faked in today’s social-media-driven culture, and how to stay grounded when the pressure is on. Some highlights: The difference between short-term wins and long-term i...

We all do it — telling ourselves little lies that feel like reasons but are really excuses. “I’ll get to it tomorrow.” “I don’t want to sound too salesy.” “I don’t have the time.” Sound familiar? In this episode of The Pursuit of Badasserie: The Podcast , we dig into the excuses we tell ourselves (and others), how they show up as patterns, and why they quietly sabotage your business and life. From...

The “laptop lifestyle” looks dreamy on Instagram—beaches, sunsets, and cocktails with Wi-Fi. But let’s get real: running your business while you travel takes discipline, planning, and a whole lot of flexibility. In this episode of The Pursuit of Badasserie: The Podcast , we’re pulling back the curtain on what it actually takes to be a digital nomad. From missed flights to sketchy internet to time...

Let’s be real: if your business can’t run without you for a week (or even a few days), you don’t actually own a business—you own a job. And jobs don’t give you freedom, flexibility, or the chance to truly step away. In this episode, we’re pulling back the curtain on what it really takes to vacation-proof your business. From the before (setting up systems, testing your team, and letting them fly),...

We didn’t start our businesses just to make money—we started them to make a difference . In this episode, we’re diving deep into what it means to run a business that not only profits but also serves a bigger purpose. Social entrepreneurship isn’t reserved for massive nonprofits or global movements. It’s something we can embody as everyday business owners—especially when we’re rooted in our communi...

In this episode, we’re getting real about one of the most underestimated power plays in business: trust . We talk a lot about the know-like-trust factor, but let’s be honest—most people stop at “like” and assume “trust” will just happen. It doesn’t. Trust is built, earned, protected, and—if we’re not careful—easily lost. We dig into: Why trust is the ultimate accelerator for sales, referrals, and...

We’ve all been there—the offer comes in, the idea strikes, the opportunity shows up—and before we even think it through, we say yes. Because we’re problem solvers. We move fast. We believe in momentum. Sometimes, that instinct is exactly what takes us to the next level. A quick yes can launch new relationships, build credibility, and stretch us into the leaders we’re meant to be. But let’s be hone...

Let’s be real—most businesses don’t collapse overnight. The warning signs are always there… but too many entrepreneurs are too busy, too tired, or too hopeful to notice them. In this episode, we’re pulling back the curtain and breaking down the biggest red flags that tell you your business is headed for serious trouble—and what to do about it before it’s too late. We’ve seen it all: • Cash flow ch...

We’ve all been there. You build the business. You give it your all. You try to hold everything together while life throws punches—burnout, breakups, betrayal, breakdowns. Sometimes it’s not just the business that needs rebuilding—it’s you . In this episode, we’re pulling back the curtain on what it really looks like to pick yourself up after you’ve been completely B-slapped by life. This isn’t a p...

We don’t build badass businesses by chance. We build them by choice. In this episode, we’re talking about the power of looking ahead and why strategic thinking isn’t a luxury—it’s a necessity. Too many entrepreneurs are stuck in reaction mode, putting out fires instead of laying foundations. We’re here to change that. This is about getting clear on where we’re going, and aligning today’s actions w...