Rob Brown
The Purpose Focused Advisor
The Purpose Focused Advisor is a podcast for financial advisors, planners, and RIAs who want more than just business growth—they want their work to matter. Hosted by Rob Brown, founder of Truest Fan Coaching and creator of The Truest Fan Blueprint , the show dives into what it means to build a thriving advisory business while staying grounded in purpose, faith, and impact. Each episode features candid insights, practical strategies, and real stories from top advisors and thought leaders. Whether you're refining your client experience, scaling your practice, or re-centering your life around w...
Where to listen?
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Episodes
Kalli Fedusenko: Building a Brand That Resonates with Clients and Drives Growth 07.11.2024 34:30
In this episode of The Purpose-Focused Advisor, Rob Brown sits down with Kalli Fedusenko, founder of Kalli Collective, a digital marketing agency dedicated to helping financial advisors build brands with impact and purpose. Kalli reveals powerful strategies to stand out in today’s crowded market, from creating a seamless client journey to crafting authentic branding that speaks directly to clients...
John Richardson: Intentional Servant Leadership for Lasting Advisor Impact 31.10.2024 37:11
In this episode of The Purpose-Focused Advisor, Rob Brown talks with John Richardson of Capital Planning Group, a financial planner with nearly 20 years of experience. John is also an active leader in the National Association of Insurance and Financial Advisors (NAIFA). John shares his passion for intentional living, servant leadership, and building authentic relationships in both life and busines...
Knight Colman: Leading the Firm While Honoring the Founders’ Vision 24.10.2024 38:08
In this episode of The Purpose Focused Advisor podcast, Rob Brown interviews Knight Colman, a second-generation partner at Colman Knight Advisory Group. They explore Knight's journey into the financial planning industry and the vital role of intentional succession planning. Knight shares his perspective on the unique challenges and opportunities that Gen 2 advisors face, emphasizing the importance...
Shawn Maloney: Creating Happy Retirements and Lasting Client Relationships 17.10.2024 28:23
In this episode of The Purpose Focused Advisor , Rob Brown speaks with industry veteran Shawn Maloney about his client-centered approach to retirement planning. As the founder of Retire Wise, LLC and host of The Priority of Retirement podcast, Shawn emphasizes the importance of purposeful planning to help clients achieve a happy and fulfilled retirement. His philosophy focuses on understanding wha...
Matthew Gray: How NextGen Advisors Are Elevating Client Impact and Strengthening Teams 10.10.2024 32:43
In this episode of The Purpose Focused Advisor, Rob Brown sits down with Matthew Gray, a NextGen financial planner from Larson Wealth Management. Matthew shares pivotal milestones from his career and reveals how mentorship has shaped his journey. He discusses the power of collaboration and why younger advisors are helping reshape the financial planning landscape. With a focus on long-term fulfillm...
Jack Heintzelman: Bridging the Generational Gap in Financial Planning 03.10.2024 38:46
In this episode of The Purpose-Focused Advisor, Rob talks with Jack Heintzelman, a NextGen financial planner from Boston Wealth Strategies. They explore Jack's unique journey into financial planning. Jack discusses his passion for mentorship, focused growth, and the changing dynamics between senior and younger advisors. His dedication to building purpose-focused relationships with clients, his fir...
Freeman Linde: Building Greater Autonomy and Freedom in Your Advisory Practice 26.09.2024 41:35
In this episode of The Purpose-Focused Advisor , Rob Brown, and Phil Calandra sit down with Freeman Linde, a successful financial advisor, co-founder of La Crosse Financial Planning, and founder of AccelRIA. Freeman shares his journey from struggling in a traditional broker-dealer setup to breaking free and building his own thriving Registered Investment Advisor (RIA) firm. He shares candidly abou...
Daniel Allgaier: Reimagining Financial Advice for High-Tech Professionals 19.09.2024 27:43
In this episode of The Purpose-Focused Advisor , Rob Brown sits down with Daniel Allgaier, the founder of Equity Compensation FP, to explore a fresh perspective on financial planning for young professionals in the tech industry. Daniel, a NextGen advisor, discusses his approach to working with clients in their 30s and 40s, especially those dealing with the complexities of equity compensation. He s...
Tyson Ray and Kim Cochenour: Transforming Client Relationships With the Total Relationship Approach 12.09.2024 47:43
In this episode of The Purpose-Focused Advisor , Rob Brown, and Phil Calandra talk with Tyson Ray and Kim Cochenour from FORM Wealth Advisors about their unique approach to financial advising, centered on building "Total Relationships" with clients. Tyson and Kim discuss their personal journeys and the philosophy that drives their success—prioritizing client relationships over transactions. They e...
Duncan MacPherson: How to Build a Business That Endures and Creates Lasting Impact 05.09.2024 36:17
In this episode of The Purpose-Focused Advisor , Rob Brown sits down with Duncan MacPherson, a renowned industry leader, coach, and speaker. Duncan shares his journey from an unexpected start in the financial services industry to building the highly respected Pareto Systems. He discusses the importance of being purpose-driven and offers valuable insights on relationship management, sustainable gro...
Alex Neri: Accelerate Your Practice with a Growth Focused Mindset 29.08.2024 38:50
In this episode of The Purpose-Focused Advisor , Rob Brown sits down with Alex Neri, CFP®, ChFC®, RICP®, Advisor with SixPoint Financial Partners, and host of the Roadmap to Retirement podcast. Alex shares his journey from an unexpected start in finance to becoming a passionate advocate for financial literacy. Alex brings fresh insights into the evolving role of financial advisors. He emphasizes t...
Rob Schultz: Mastering the Challenges of Serving Physicians from Residency through Retirement 22.08.2024 29:36
In this episode, Rob Schultz, a Certified Financial Planner with NWF Financial Advisory Group and a specialist in working with physicians, shares how he chose this niche and achieved success. He delves into the unique challenges physicians face at different career stages, including managing debt, buying a home, and dealing with burnout. Rob underscores that while working with physicians may eventu...
Jeff Concepcion: Expert Tips for Financial Advisors to Succeed and Scale 15.08.2024 26:08
In this episode of The Purpose-Focused Advisor , Rob and Phil are joined by Jeff Concepcion, founder and CEO of Stratos Wealth Partners. Jeff provides insights into nurturing an entrepreneurial mindset as a financial advisor and emphasizes the significance of supported independence. He explains how firm leaders should enhance their focus on core strengths by delegating tasks, systematizing process...
David Brown: Elevating Financial Planning with a Differentiated Family Advocacy Approach 08.08.2024 31:02
In this engaging episode of the Purpose-Focused Advisor, Rob reconnects with David Brown, a seasoned financial professional on the Business Development team at Davidson Investment Advisors. David explains why advisors should transform financial planning from a mundane task into a meaningful and memorable client experience. He shares practical strategies to make client interactions more impactful,...
Brad Williams: Transforming Financial Advice with Dynamic Client Engagement 01.08.2024 36:03
In this episode, Rob sits down with Brad Williams, a financial advisor who transitioned from a bank setting to launching an independent firm, Highlands Wealth Group. Brad shares his insights on creating a dynamic, comprehensive financial planning experience for clients, leveraging social media to grow his business, and maintaining a healthy work-life balance as a business owner. This conversation...
Chris Flis: Fighter Jet Lessons for Financial Planners 25.07.2024 26:13
In this episode of The Purpose-Focused Advisor, we chat with Chris Flis, founder of Resilient Asset Management. Chris shares his unique journey from flying F-18s for the US Navy to managing his family’s fast food franchise and how these experiences inform his financial planning practice. We discuss the importance of comprehensive financial planning, the power of affinity groups, and the role of ne...
The Power of Personal Stories in Growing a Successful Financial Planning Practice 18.07.2024 30:53
In today's episode, I sit down with Tess Rowland, who shares her inspiring journey to becoming a fee-only financial advisor. With a non-traditional background in nursing, Tess explains how her long career in healthcare has shaped her client approach and helped her build strong relationships with the right clients. We also discuss effective strategies for client engagement, growing a financial plan...
Mid-Year Strategies to Strengthen Your Advisory Practice 11.07.2024 18:48
In this episode, Rob takes the hot seat as he and Phil dive deep into what financial advisors should be focusing on as we head into the second half of the year. They discuss practical strategies for managing client relationships, growing business more intentionally, handling the stress brought on by current news cycles, and staying proactive in your advisory practice. Rob and Phil cover: Ha...
The Lasting Impact of Professional Financial Planning 04.07.2024 22:24
Today, Rob and Phil explore how financial advisors make significant, lasting impacts on their clients' lives and in their communities. They discuss the importance of developing signature processes, prioritizing client needs, fostering trust, and truly valuing each client to enhance both the positive influence on clients and the growth of their practice. In this episode, Rob and Phil delve i...
John Stadtmueller: Why Purpose-Focused Advisors Finish First 27.06.2024 32:05
Today we talk with John Stadtmueller, the Founder of Good Advisors Finish First, an independent network of financial advisors committed to pursuing better client outcomes as a community. John shares with us the four core values of the community, highlights the need for innovative thinking, open-mindedness, and a more collaborative approach in addressing industry needs, and gives an example of how...
Zack Hubbard: Making Financial Planning Accessible for Everyone 20.06.2024 35:34
Today, Rob sits down with Zack Hubbard, Director of Financial Planning & Participant Engagement with Greenspring Advisors, to explore how to make financial planning more accessible for everyone. They discuss the importance of offering high-quality advice to all clients, tailored to their specific needs and circumstances. Zack shares how his firm maintains valuable communication with clients th...
David Strege: Building Your Firm and Your Retirement with Purpose and Intentionality 13.06.2024 33:36
Today, we sit down with David Strege to explore how he and his partner successfully transitioned their firm to thrive beyond their tenure. David delves into the importance of letting go, serving others, and engaging in industry organizations. His insights offer invaluable takeaways for purpose-focused advisors at every career stage. In this episode, Rob, Phil, and David delve i...
Joe Bertilson: Sharing Generosity with Your Clients 06.06.2024 32:13
In this episode, Joe Bertilson shares his journey from his affiliation with a major investment firm to founding Cedrus Wealth Group. Discover how Joe has integrated faith, generosity, and mentorship to build a purpose-driven advisory firm. Learn about the importance of asking clients about their charitable inclinations, fostering a culture of giving, and creating a lasting impact in the community....
Michael DeLon: Build Your Credibility by Telling Your Authentic Story 30.05.2024 35:59
Today, we dive into a fascinating conversation with Michael DeLon, The Credibility Coach. Discover how he empowers financial advisors to share their impact and their stories. You grasp your significance. You comprehend the value of your work for your clients. Yet, finding the right words to resonate with your audience, especially new connections, can be a challenge. Michael reveals the secrets to...
Eric Brotman: Building Your Firm for Success Beyond You 23.05.2024 36:03
This episode explores some of the intricacies of succession planning and the idea of graduating rather than retiring. Our guest, Eric Brotman, CEO of BFG Financial Advisors in Baltimore, sheds light on intentionally structuring his firm uniquely from the start. By recruiting the right talent and creating plans for equity partnerships, the firm has surpassed expectations in its market reach and ach...
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