The Public Relations Podcast

- How Much Are Micro-Influencers Really Earning? - Getting AI to Deliver Exactly What You Need - Story Pitching Tips The Public Relations Podcast Website - thepublicrelationspodcast.com/ CommsQuestionTime - commsquestiontime.com/ Where you can find me - You'll find me here - LinkedIn / info@thepublicrelationspodcast.com #PR #publicrelations #pragency 

I'm sharing the first three pilot episodes of CommsQuestionTime on The Public Relations Podcast feed to see what you think. In this first "pilot" episode of the new podcast, ⁠ Comms Question Time ⁠ , Richard Midson teams up with communication/PR experts Sonali Sokhal and Jim McCarthy to solve listeners' comms questions. In this episode, they take questions from a non-profit heart health campaign s...

I'm sharing the first three pilot episodes of CommsQuestionTime on The Public Relations Podcast feed to see what you think. In the second "pilot" episode of ⁠⁠Comms Question Time⁠⁠, the panel advises an entrepreneur importing Mexican drinking chocolate into Australia on how to stand out, and then discusses how an individual can protect their reputation after a former co-worker began working with t...

I'm sharing the first three pilot episodes of CommsQuestionTime on The Public Relations Podcast feed to see what you think. In the third "pilot" episode of ⁠⁠ Comms Question Time ⁠⁠ , the panel dives into two fascinating problems from listeners. First, they offer guidance to a legal tech startup struggling to convince its target market to adopt a new client management system. Then, they tackle how...

In today’s episode, you’re in the driver’s seat as the head of PR for a major airline. A scandal breaks out after several passengers are stranded due to overbooking, and now it’s your job to manage the fallout. Do you take the high-profile approach or try to explain the complexities of running an airline? Before we get into that, another couple of stories talking about the growing problem of exagg...

In this episode, we look at managing your web of influence when your organisation is under attack or when you are trying to get heard. We also look at a couple of quick stories about why follower count is not a vanity metric and how people discover content. Plus, more on the exciting launch of Comms Question Time , the brand-new spin-off show where PR experts tackle real-life questions from busine...

How do you get 5,000 people from around the world to travel for something that hasn’t even launched? Discover how teasing the promise of something bigger can drive engagement, build a devoted community, and generate millions—all before the product is even complete. In this episode, we break down the genius PR (and perhaps accidental genius) and marketing strategies behind one of the most funded ga...

🎙️ PR Bites: Why Your PR Strategy Will Be Essential for SEO in the AI Era In this episode, Richard tackles the future of SEO and why traditional methods just won’t cut it anymore. With AI-driven platforms on the rise and Google’s organic search usage dropping, businesses will need more than just keyword strategies to stay visible. Richard breaks down how PR will play a critical role in helping you...

🚀 PR Bites: What SpaceX Can Teach Us About Narrative-Driven PR In this episode of PR Bites , Richard breaks down the genius behind SpaceX’s latest PR success and why their narrative-driven approach is winning the public’s imagination, where NASA struggled for many years after their initial success. He shares actionable insights on how brands—from tech giants to local businesses—can adopt SpaceX’s...

Today: 1) Is your organisation under threat from coded language 2) The Trojan Horse approach 3) A quick tip on keeping your boss or client onside. The Public Relations Podcast Website - thepublicrelationspodcast.com/ Where you can find me - You'll find me here - LinkedIn / info@thepublicrelationspodcast.com #PR #publicrelations #pragency

✅ TUESDAY'S FOCUS: * Why you should treat social media platform's own advice with suspicion * AI podcasts with AI voices The Public Relations Podcast - Listen to the show Where you can find me - You'll find me here - LinkedIn / info@thepublicrelationspodcast.com #PR #publicrelations #pragency

✅ THURSDAY’S FOCUS: - Why de-influencers could be a threat to your PR campaigns - What the latest computer games industry trends can teach us about PR - Why conferences may provide more opportunities for work The Public Relations Podcast - Listen to the show Where you can find me - You'll find me here - LinkedIn / info@thepublicrelationspodcast.com #PR #publicrelations #pragency

It's PRBites, another quick round-up of ideas and observations from the comms world which demonstrates things to avoid and things to try. Among the points today - - What I think a car manufacturer has got wrong in their latest campaign and why a PR approach could have helped - A quick tip on why you shouldn’t ignore micro-influencers - And what to do if your CEO destroys your entire campaign

If you’ve ever worked in sales, you know that cold pitching is among the most challenging things you can do. Getting a meeting with someone who’s never heard of you—or your product—is tough, especially as the price tag goes up. Yet many salespeople seem to be facing this every day, and it's stopping them from achieving more. Even the slightest positive feeling among buyers could be opening mor...

It's PRBites where I read aloud today's newsletter. ✅ THURSDAY’S FOCUS: * Why the Search Engine Optimisation industry may need your help? * Do people really want to hear celebrities on podcasts? * How one firm leaned into a PR crisis.

A quick special episode from The Public Relations Podcast. This is a random collection of thoughts on how to be a good guest for podcasts and media interviews. It covers things like how to prepare and how to present yourself (or train your client) for appearances. There is so much you could say on each point and more points you could add but I hope this provides a few useful ideas and pointers.

PRBites for Tuesday 17th September * Should you trust all media requests * What the Royals can teach us about targeting the right people * Why speaking to an organisation's sales team rather than CMO might get you comms clients or a job * How would you handle this crisis at a restaurant chain

It's PRBites * Modelling TV shows to increase the impact of PR * The importance of a "new perspective" in pitches * And how are you going to rejuvenate this academic institution?

The world is changing, so how does PR need to adapt? It's something I chatted to Seth Linden about last week and I'm sharing the recording below. Seth is from the top New York business services PR firm Dukas Linden Public Relations . In this bite-sized chat (all of which is below) we covered:- - How they have adapted and grown in one of the most intense cities on earth - How society is inf...

✅ TUESDAY’S FOCUS: * How would you turn around the image of fast food? * Something that was highlighted in a chat I had with a politician last night. * Why story has made the Ultimate Fighting Championship so successful in the USA Reach out at ThePublicRelationsPodcast.com

✅ THURSDAY’S FOCUS: * Why the press don't quote you when using your comments * How I got offered two comms jobs * Avoiding overconfidence in media interviews.

✅ TUESDAY'S FOCUS: - - Turning mess-ups into PR opportunities. - How one agency got a country onboard as a client - What do you need to focus on as an agency next - And what would you do when a national healthcare provider hits a comms crisis ThePublicRelationsPodcast.com

Mike Mejer has cornered a niche PR market in the United States with his firm GreenLaneCommunication.com By doing so, he's made his agency a go-to agency on the topic, allowing him to compete with and beat major industry giants. In this short episode, we get a taste of how he did it. We also talk about the challenges of working in a highly regulated sector, the importance of knowing your audien...

PRBites for Tuesday 13th August ✅ TUESDAY’S FOCUS: - Getting on Reddit - Nicheing to beat other major PR agencies - Lessons from the Olympics

Did you know PR reduces the risk in marketing? In fact, according to one story I spotted, it hugely reduces the risks of spending money on the wrong things. Also today - Limiting who you are prepared to work for so you gain more clients - And....our celebrity has got into trouble again!