The Pubcast with Jon Loomer

During the third year of my business, traffic exploded. I found monthly recurring revenue and I tackled my fear of public speaking. This is that story...

To continue this series about my first 10 years in business, I take a look at Year 2 -- a pivotal and active year in every respect. I wrote 277 blog posts this year, finding a niche in advanced Facebook marketing and advertising. I started interviewing industry experts, hosting a podcast, and launching products. It was a big, big year. Pop a bottle, and enjoy the story!

In this video, I explore months 8-12 of my first year in business. It was when I finally started seeing consistent traffic (I published 134 posts during that stretch). While I had yet to create a product, I explore my early learnings from starting a podcast and initial methods of driving revenue.

This episode is the third in a series that explores how Jon's business came to be, through the ups and downs. It all began 10 years ago, following a layoff. In this episode, Jon talks about one of the most critical periods of time in his business. He made mistakes and learned from them. This is the story...

This is the second in a series where Jon reflects on building his business, 10 years later. In this episode, Jon goes through what he did during the first month after he was laid off. He started a website... And it didn't quite go the way you'd expect!

Jon recently celebrated 10 years since he was laid off (for the second time). While his business wasn't technically born on that day, he hasn't collected a paycheck from an employer since then. In this episode, he reflects on what was happening during that first 10 days: What he thought he wanted, what he was doing, and what he was feeling.

The iOS 14 changes related to Facebook ads are finally being enforced. What do you need to know? We cover it in this episode. Read my blog post on this here: https://www.jonloomer.com/ios-14-changes-for-facebook-advertisers/ Here are some links to ways I can help: iOS 14 Resources iOS 14 FAQ Join PHC - Elite Schedule a One-on-One

You may want to get access to or share access for a custom conversion. This is likely to become a bigger issue related to iOS 14 and Aggregated Event Measurement. How custom conversions are shared will depend first on how they are created. Read my blog post on this here: https://www.jonloomer.com/how-to-share-facebook-custom-conversions/ If you'd like to learn more about how to prepare for iOS 14,...

Your clients may not understand what's happening with iOS 14 or the direction of the advertising industry. They may expect better results than they received last year. It's your job to prepare them. Read my blog post on this here: https://www.jonloomer.com/prepare-clients-for-ios-14/ If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's latest training at jonloomer.com/fac...

The. changes to Facebook ads from iOS 14 will only be the beginning. We're heading down a path of less tracking, less relevant, and less personalized ads. Forget the impact on advertisers and Facebook's bottom line for a second. How will users react? Read my blog post on this here: jonloomer.com/these-ads-suck/ If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's latest t...

A LOT of Facebook advertisers are freaking out right now about iOS 14. Don't be one of them. Remain calm. We'll get through this together... If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's latest training at jonloomer.com/facebook-ads-ios14 .

Facebook's made several changes to advertising lately related to iOS 14. The changes most likely to impact businesses is the 8-event limit and domain verification. Jon walks through how this impacts different types of businesses. If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's latest training at jonloomer.com/facebook-ads-ios14 .

These four things have become a new part of Jon's EVERYDAY routine. But, don't get lost in what these four things are. Think more about what categories they fall into. Coffee (CREATE/HOBBY) Meditation (MENTAL HEALTH) Run (PHYSICAL HEALTH) Read (LEARN/DISCOVER) After a tough 2020 personally, Jon got away from these things. He learned how important they are to keeping him on track and leading a fulf...

If you are a Facebook advertiser who sells products on a third-party website, you may be panicking right now. Jon walks you through why and what to do in the meantime. If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's latest training at jonloomer.com/facebook-ads-ios14 .

In this episode, Jon talks about an error you may be seeing in Ads Manager and how it's related to iOS 14. He then walks through the 8-event limit, how to set it up, and what you need to know. If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's latest training at jonloomer.com/facebook-ads-ios14 .

In this episode, Jon breaks down how Facebook ad targeting could be impacted due to the iOS 14 updates. If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's latest training at jonloomer.com/facebook-ads-ios14 .

In this episode, Jon breaks down how Facebook is adjusting Facebook ads attribution in response to iOS 14 and how it will impact your results. If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's latest training at jonloomer.com/facebook-ads-ios14 .

In this episode, Jon attempts to break down the impact of the iOS 14 update on Facebook advertising into the simplest terms. If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's latest training at jonloomer.com/facebook-ads-ios14 .

Now that you understand the 20 factors and how they impact your advertising results, what can you do about them? How should you approach them? To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf .

There are some factors, like industry, that you have minimal control over as an advertiser, but make a major impact on results. It's important that you consider these things when measuring your performance. To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf .

Unlike Google advertising, Facebook provides few opportunities for targeting people with purchase intent. Your ads appear in their feed, in most cases, when they aren't thinking about buying. This can create a challenge. To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf .

Sample size matters when it comes to analyzing and acting on results. To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf .

If you have a strong email list, you have a built-in advantage for targeting Facebook ads. If you don't, it's a weakness -- and something you should correct. To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf .

Are people clicking on your ads but not doing anything once they get to your website? It could be due to poor website design or performance. To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf .

Having the Facebook pixel on your website isn't enough. You need to have the proper events as well. This is critical to tracking, optimization, and targeting. To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf .