Dr. Danny Matta, PT, DPT, OCS, CSCS, & Entrepreneur

The P.T. Entrepreneur Podcast

Business EN ↓ 790 episodes

The PT Entrepreneur Podcast with Danny Matta brings you interviews and insights from top physical therapy business owners. Topics range from starting and running a cash physical therapy practice to creating digital products and even physical products. The PT Entrepreneur Podcast gives you an inside look of the minds and businesses of some of the most successful physical therapists today. No empty fluff.... just actionable, helpful information you can use TODAY.

Author

Dr. Danny Matta, PT, DPT, OCS, CSCS, & Entrepreneur

Category

Business

Podcast website

drdannymatta.com

Latest episode

Jul 9, 2026

Where to listen?

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Episodes

Ep685 | Using Stories To Build A Brand Through Video 15.02.2024

In this podcast, Dr. Danny shares about a new project that PT Biz has started to highlight different physical therapy clinics around the country. He discusses how they have worked with hundreds of clinicians over the years and wanted to showcase what others are doing in their cash-based practices.  Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/c...

Ep684 | What Makes A Great Website With Jeremy Dupont 13.02.2024

In this episode of the podcast, Jeremy Dupont, owner of Patch, joins Dr. Danny to discuss the best practices for physical therapy clinic websites. Jeremy emphasizes the importance of keeping the content above the fold clear, concise, and focused on showcasing what the clinic does. He highlights that the most crucial information, such as the location and services offered, should be immediately obvi...

Ep683 | The Two Most Important Elements Of A Great Initial Eval 08.02.2024

In this podcast episode, Dr. Danny explores the common mistakes that physical therapists often make during initial evaluations with new patients. He shares insights gained from coaching sessions with PT entrepreneurs on how to structure the first visit for maximum effectiveness. Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.physi...

Ep682 | All Things Business and Life With Nicole and Jesse Cozean 06.02.2024

In this episode of the podcast, Doc Danny sits down with Nicole and Jesse Cozean, the owners of Pelvic PT Rising. As experts in the field of pelvic health physical therapy, Nicole and Jesse also have valuable insights into running a successful PT business.  Throughout the episode, Nicole and Jesse delve into the details of managing their pelvic health practice as a husband and wife team. They also...

Ep681 | What I Learned At A Tool Concert 01.02.2024

In this episode, Dr. Danny recounts an experience he had at a Tool concert that sparked a deep reflection on career fulfillment and living with intention. While conversing with fellow concert-goers, Dr. Danny encountered a claims adjuster who seemed dispassionate about his job, viewing it merely as a means to pay the bills. This encounter triggered Dr. Danny to contemplate the number of individual...

Ep680 | Scaling A Cash-Based Practice In A Small Town With Toni Counts 30.01.2024

In this episode of the podcast, we hear from Toni Counts, the owner of Off The Block Performance Physical Therapy in Central, South Carolina. Toni shares her journey of starting her own business after being unexpectedly fired from her previous job, just 9 months after graduating.  Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.phy...

Ep679 | One Change To Double Your Paid Ads Conversions 25.01.2024

In this podcast episode, the effectiveness of paid ads for physical therapy practices is explored. The host highlights the importance of business owners or clinicians taking the initial discovery calls themselves, as this can significantly increase the return on investment. Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.physicalth...

Ep678 | How To Plan For Business Success This Year 23.01.2024

In this episode of the podcast, Dr. Danny emphasizes the importance and benefits of conducting an annual planning retreat for physical therapy businesses. He highlights several key points to consider when planning such a retreat. One of the main advantages of an annual planning retreat is that it allows business owners to take a step back from their day-to-day operations and remove distractions. B...

Ep677 | The Risk Reward Paradox 18.01.2024

In this episode of the podcast, host Doc Danny dives into the topic of taking risks to achieve one's goals and dreams. Inspired by the documentary about Beyoncé's Renaissance tour, which took years of dedication and numerous risks to produce, Doc Danny explores the importance of stepping outside of our comfort zones in order to reach our desired level of success.  Enjoy! Head to the link below to...

Ep676 | Building A 7 Figure Marketing Plan With Jeremy Dupont 16.01.2024

In this episode of the podcast, Doc Danny and Jeremy Dupont delve into the importance of developing a marketing plan for the year. Jeremy, who grew his practice Ripple, shares his journey into marketing and how he learned about branding, marketing strategies, and creating customer avatars. Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge...

Ep675 | An Introvert's Guide To Local Marketing 11.01.2024

In this podcast episode, Doc Danny shares strategies for introverted physical therapists to excel in local marketing and build a successful cash-based private practice. As an introvert herself, Danny understands the challenges and preferences of introverted individuals, who often thrive on deep connections rather than superficial networking. The key approach for introverts is to focus on building...

Ep674 | Why You Need Content Marketing In 2024 09.01.2024

In this episode of the podcast, Doc Danny explores the significance of content marketing for physical therapy clinics and local service-based businesses. Drawing from his own experience in building Athletes Potential over the last ten years, he shares valuable lessons learned. One of the key takeaways from the discussion is that content marketing involves providing valuable information to educate...

Ep673 | What To Do About Buyers Remorse 04.01.2024

In this podcast episode, Doc Danny discusses the common experience of buyer's remorse that often occurs when people make new investments or commitments that involve money, especially when investing in themselves through things like mentorship programs or business courses.  He provides the example of when he bought his first house at age 23 for $122,000, and how the night after moving in he couldn'...

Ep672 | Do You Have A Job Or A Business 02.01.2024

In this podcast episode, Danny explores the difference between having a job and owning a business as a physical therapist. He introduces the "hit by a bus test," which challenges listeners to consider whether their business would continue generating income if they were suddenly unable to work. If not, they may have a job rather than a true business. Danny highlights the pros of a job/lifestyle bus...

Ep671 | The Not So Secret Marketing Technique I Learned 28.12.2023

In this podcast episode, Dr. Danny explores the significance of local events and education events in marketing a physical therapy or similar healthcare business. He begins by sharing his own experience at a sales and marketing conference, where he was surprised to learn that local events were considered the number one strategy for successful marketing in 2024. Head to the link below to participate...

Ep670 | 4 Lessons Learned In 2023 26.12.2023

In this episode of the podcast, Doc Danny reflects on the lessons he learned in 2023 that can help us all improve our lives in 2024.  In summary, this episode provides valuable insights and lessons learned from Doc Danny's experiences in 2023. It encourages us to truly value our health knowledge, give our time generously, prioritize experiences over possessions, and approach our personal goals wit...

Ep669 | Why Your Company Vision Is So Important 21.12.2023

In this podcast episode, Doc Danny discusses the importance of maintaining a strong company culture and reducing staff turnover for business owners. The key to achieving this is by casting a vision that is big enough for employees to see their own growth and goals within it. The episode emphasizes the significance of articulating a compelling long-term vision from the very beginning, even when sta...

Ep668 | How To Start Your Cash-Based Practice In 2024 19.12.2023

In this episode, Doc Danny explores the significance of the 5 Day Challenge for physical therapists who aspire to establish their own practice. This challenge is designed to help clinicians become financially organized and build the confidence necessary to successfully transition into practice ownership. Overall, the 5 Day Challenge equips clinicians with the organization, confidence, and plan nec...

Ep667 | Should You Take Business Advice From Your Accountant 14.12.2023

In this podcast, the importance of hiring the right accounting professionals for your business is discussed. The two key roles highlighted are a bookkeeper and a Certified Public Accountant (CPA). The podcast emphasizes outsourcing the bookkeeping function as one of the first steps, as it can save businesses a significant amount of time and money. A bookkeeper can effectively categorize expenses a...

Ep666 | Where Paid Ads Fit In Your Marketing Plan With Jerred Moon 12.12.2023

In this episode of the podcast, Jerred Moon and Doc Danny delve into the world of paid advertising strategies, with a particular focus on Facebook and Instagram. Jerred generously offers a free mini-course to listeners, providing step-by-step guidance on setting up and testing various ad campaigns.  One of the key takeaways from their discussion is the importance of viewing paid ads as a tool for...

Ep665 | Trash, Product Market Fit and Diwali 07.12.2023

In this episode of the podcast, Doc Danny shares the inspiring story of his son Jack and his journey to find a successful business idea. Jack tried various ideas like a yard sale and selling water, but they didn't go as planned. However, he didn't give up and eventually came up with the brilliant concept of "Trash Tacklers." Overall, this episode serves as a great reminder that success often comes...

Ep664 | Here's What You Need To Sell Your Clinic 05.12.2023

In this podcast episode, Doc Danny shares a fascinating case study of a physical therapy client's practice that was successfully sold for a higher-than-expected multiple. The client initially approached Danny with a busy practice that needed to expand and become more systematized. Over a period of three years, they worked together to achieve significant growth and prepare the practice for sale. Ov...

Ep663 | Be Careful With This Key Business Relationship 30.11.2023

In this podcast episode, Dr. Danny discusses the topic of managing relationships when subleasing office space as a new physical therapist entrepreneur. He highlights that many physical therapists begin their careers by being mobile or subleasing space in a gym or clinic. While being mobile has its advantages in terms of low overhead costs, it can prove to be challenging to scale the business and t...

Ep662 | All Things Physical Therapy With Shante Cofield 28.11.2023

In this episode of the podcast, Doc Danny and Shante dive into the challenges that many physical therapists face when they want to transition away from direct patient care and explore other areas of the profession. They touch upon the physical and mental demands that often lead to burnout, and how reimbursement rates may not match the value of care provided. However, they caution against making ha...

Ep661 | Have A Baby Or Teach A Workshop 23.11.2023

In this podcast, Danny shares a story about one of his PT coaching clients who is a business owner. Two days before she was due to give birth, both of her staff members had emergencies come up that prevented them from running an injury screening workshop that the clinic had been working to develop with a local gym for over a year.  Though actively in labor with contractions, she decided she had to...

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