The PromoMinds Podcast

Send us a text In this episode of "Meet Your Contractor," Kadison Hipel, founder of Hipel Pools shares his expertise on a variety of subjects. From his journey in the sod industry to the intricacies of fiberglass pool installation, Hipel shares insights, pitfalls, and expert advice for homeowners and business owners alike. Tune in for actionable tips, including how his company leveraged federal gr...

Send us a text Dive into the world of pool expertise with Danny, a seasoned industry veteran who has navigated the waters of entrepreneurship and innovation. In this episode, Danny shares how he revolutionized his pool business during the pandemic, offering insights on adapting to change and implementing cutting-edge strategies. Learn about his upcoming book on pool maintenance and his curated poo...

Send us a text Ever wondered what it takes to turn a solo landscaping gig into a thriving franchise business? Picture this: from a 'chuck in a truck' to the owner of Grounds Guys of Newmarket, Aaron Pritchard spills the dirt on his 15-year journey in the landscaping realm. So, what does it really take to build a landscaping empire? Key Takeaways: The evolution from 'chuck in a truck' to franchise...

Send us a text In this episode of The PromoMinds Podcast, Steve shares a couple simple, yet effective strategies you can use to help build your audience and get known in your space. Key Takeaways: 1. Consider the line, "What's In It For Them?" as showcased in Joe Polish's latest book 2. Think of related businesses your customer also buys from and how you can collaborate. 3. Look for ways to help p...

Send us a text In this special presentation, Steve shares insights on how to use video to build an authentic brand on social media, without worrying about having the "Hollywood" production. He shares tips, tools, and advice that he's used in his own career to help build an online reputation. You will understand how powerful creating consistent, simple videos can be for your brand. It allows your a...

Send us a text In this episode, Clarissa Paige shares how she launched her hypnotherapy business in Midland, Ontario, and how she crafted her unique approach with hypnosis and becoming a HeartMath practitioner, to help people move past their traumas and struggles. She introduces a unique way of thinking about emotions, and how the body physically reacts to emotions and thoughts. This isn't just th...

Send us a text The NFL is a $12 Billion industry. Taylor Swift has a net worth of over $1.1 Billion. The WWE reached over $1.3 Billion in 2022. All three will be trending over the next 4 days.  How can you take advantage of nearly $15 Billion worth of publicity? In this episode, Steve shares tips on how your content can gain more traction when tied to trending topics. You will also learn how to fi...

Send us a text In today's episode, we're delighted to have Megan Coxworth, a passionate real estate agent representing Coxworth & Associates, an esteemed arm of Sotheby's International Realty Canada. Megan brings a unique perspective, having spent five impactful years helping teenagers and young adults with mental health & addictions, before returning home to her family's real estate busin...

Send us a text Randy Chaffee has been around the Roofing Industry for over 4 decades. Like most sales reps, he focused on maximizing face to face meetings with customers from all across the country. But when the pandemic hit, he had to make a change. This is what led to Randy embracing the use of social media, video, and virtual meetings, as a tool to stay in contact with even more people on a dai...

Send us a text Have you ever struggled trying to understand how to stay up to date and compliant with the ever-changing rules and legislation for businesses? Ethan Luong of  @PeninsulaCanada joins us today to share how business owners can protect themselves and their businesses in one of the more frustrating, but crucial, categories for entrepreneurs...Human Resources and Health & Safety. Now,...

Send us a text On this week's episode, Will Gordon of THro Entertainment and Sports joins the show. We talk all about his work with municipal water treatment facilities, opening up an events business just in time for the pandemic, and how focusing on branding, the customer experience, and putting yourself in uncomfortable situations has helped his business not just survive, but thrive since overco...

Send us a text I recently took some time to study some of Mr. Beasts' most popular videos, and took note of all the different ways Mr. Beast grabs attention in his YouTube Videos. #videocontent #videomarketing #businesspodcast #marketingtips FOLLOW ME HERE: @Steve Leslie Hikes on YouTube @Steve.leslie.91 on Instagram Merry Christmas and Happy Holidays!

Send us a text In this episode, Steve walks you through the process of taking a long form YouTube video, and generating a bunch of short form videos for YouTube Shorts, Instagram Reels, and Tiktok. If you're overwhelmed by trying to constantly create a catalogue of short form videos, then this podcast is for you! One piece of advice I heard from Rory Vaden of the Brand Builder's Group was to recor...

Send us a text Imagine taking the plunge into entrepreneurism, attaining big contracts with clients, and then the world shuts down and your original plan goes out the window! How do you adjust from that? Adrian Sauvageot, a resident of Penetanguishene in Ontario, Canada (North Simcoe) shares how his world got flipped upside down, and how he pivoted into building his real estate portfolio during th...

Send us a text 'Tis the season for small businesses to shine! Join us on this episode of The PromoMinds Podcast as we delve into the art of designing a retail storefront that captivates, engages, and leaves a lasting impression during the festive rush. With the upcoming Black Friday sales and the American Thanksgiving long weekend, we take a look at how to create the ultimate holiday shopping expe...

Send us a text In this episode of The PromoMinds Podcast, we delve into the heartbeat of business success: the customer experience. Join us as we explore why prioritizing the customer journey is paramount and uncover the hidden gems within employee growth, happiness, and the creation of a robust video resource library. We'll unpack why a seamless customer experience isn't just about product or ser...

Send us a text If you have ever made the decision to start creating videos, you know just how awkward that moment can be when you're contemplating hitting the record button on the camera. That's if your anxiety even let's you make it to that point! Vicki O'Neill is one of those brave individuals who decided to push past her fears that come from being shy and introverted, to fully embrace the video...

Send us a text One of the most powerful techniques an entrepreneur can do to help transform their business, is to focus on expanding their own network. The best way that I have found in more recent years has been collaborating with others who have built a larger network than myself, and giving them a platform to share and promote their business and projects on. At the end of the day, what do most...

Send us a text To persevere during hard times is what builds strength and resiliency. Friedrich Nietzsche once said, "To live is to suffer, to survive is to find some meaning in the suffering." Learning how to persevere will impact your life in many ways. In this episode, Steve shares how Grant Cardone's 10X Growth Con 3 in Miami changed his life in 2019, particularly a speech by Jesse Itzler and...

Send us a text Inexperienced sales professionals fall for this trap all the time. They think a client is arguing price, but there's something buried underneath that statement, that you as a sales professional need to be aware of. In this episode, Steve explains the true meaning of the price objection, why most people don't buy on price, and real life examples of selling products that many would sa...

Send us a text I sat down with Pete Comrie of Gerrys Truck Centre Ltd. and we discussed how he built a community in the trucking industry, how he lost 100lbs in the last year, and how he took up screenwriting over the pandemic and has a feature film coming out next year! Such a fascinating character. This guy has incredible resiliency to overcome challenges, has earned top sales awards for North A...

Send us a text In this episode, Steve takes a dive in to finding topics for the pool and spa industry (this strategy can also be applied to most businesses). Check out The PromoMinds Podcast on YouTube for full visuals. In this episode you will find: 1. How To Use YouTube Search for topics 2. How To Use ChatGPT for topics 3. How To Find Popular Videos on Popular YouTube Channels #poolandspa #servi...

Send us a text One of the most stressful components when it comes to creating content and posting it is "Is this good enough to post?" I'm here to tell you that it doesn't matter if the lighting is bad, or if your make up doesn't look right, or even if you use a phone camera from before the iPhone vs Samsung camera wars. As long as your audio is decent and what you have to say, or share, is valuab...

Send us a text On today's episode of The PromoMinds Podcast, Steve sits down with Brittany Dewing-Blake, and independent agent with the  World Financial Group, from the Kitchener, ON region. Brittany shares how a potentially fatal accident to her partner drastically changed her life. It caused her to leave the mental health industry and venture into the insurance and personal finance space. Throug...

Send us a text It can be hard navigating your entrepreneurial journey. In this episode, Steve provides a list of the most profound resources that have helped shape his sales and marketing career. Some of these resources are unconventional, or not exactly recognized in the sales and marketing space. However, Steve is a firm believer of "how you do anything is how you do everything". Therefore, in o...