The Programmatic Digest

In the Sensei's Corner this week, we welcome back Gabriel Cohen, Account Director at SpotX, a video ad tech company. Gabriel has spent the last decade working in advertising and marketing and moved over to the sales side with SpotX. Now he helps clients understand the ever-changing video landscape and provides them the support they need to tape into inventory at scale and make it measurable and sc...

In the Sensei's Corner this week, we welcome Raquel "Rocky" Merchant, Senior ​Display Manager at PayPal. As we continue to brace through the effect of the Coronavirus outbreak, Rocky and I discuss her work as a #paidmedia strategist for #PayPal including in programmatic buying. As well as exploring other digital activations that PayPal is/may consider as media opportunities, she has been working i...

In the Sensei's Corner this week, we welcome Stephanie Smith, Chief Insomniac at digital Insomnia. As we continue to brace through the effect of the Coronavirus outbreak, Stephanie and I discuss how some brands are positively shifting the dynamic of this time into connecting with their customers. She shares some valuable tips and explains how this could be an important time for some brands to cont...

In the Sensei's Corner this week, Mike Hauptman CEO & Founder of AdLib explains any correlation and potential solution between first-party consent and third-party cookies.   This week, we discuss the following article: First-Party Consent Can Replace Third-Party Cookies Connect with: Mike Hauptman LinkedIn  |  Website Programmatic Digest podcast: Contact  | Shownote |  Website Helene Parker: Websi...

In the Sensei's Corner this week, we welcome  Gabriel Cohen,  Account Director at SpotX.  He is a true programmatic sensei and is going over the latest in media consumption including ConnectedTV and TV viewership, media trends and spend,  and any opportunities affecting our programmatic and digital industry during the Coronavirus (Covid-19) outbreak.  This week, we refer to the following articles/...

It's a Uof Digital Takeover!!! Shiv Gupta, founder of the Uof Digital,  is reviewing news headlines pulled from the Uof Digital weekly newsletter.  He recaps, explains, and gives us his POV on each of the following: GroupM Partners With Index Exchange As Hold Cos Lean Into SSPs Can Quibi Live Up To Its $1.75 Billion Valuation? Exclusive: CEO of AT&T ad unit Xandr resigns - source TikTok opens up t...

In the Sensei's Corner this week, we welcome  Shelley Stone,  Digital Media Strategist at BRKThru Digital. She has over 9 years of experience in the programmatic industry and is going over Do's and Don't's regarding connectedTV fraud and supply inventory brand safety.  This week, we discuss the following articles: Practical Ways To Protect Campaigns And Staunch Growing CTV Ad Fraud Online advertis...

 In the Sensei's Corner this week, we welcome LaToya Shamboo, CEO and Founder of Black Girl Digital, a premium black female marketing and influencers agency where we explain how some changes in the regulation of data privacy is affecting social and influencer marketing. This week, we discuss the following article: FDA to Study Perceptions of Instagram Influencers and Their Disclosures Additional R...

 In the Sensei's Corner this week, we welcome Kolin Kleveno, the SVP, Head of Programmatic at 360i.  This week, we discuss the following articles: The IAB Tech Lab Has a Campaign Strategy to Educate the Public About Ad Tech Ad Tech Is Trying to Rebuild the Industry From the Ground Up Connect with: Kolin Kleveno  LinkedIn  |  Website Programmatic Digest podcast: Contact  | Shownote |  Website Helen...

In the Sensei's Corner, we welcome Matt Prohaska, CEO and Principal of Prohaska Consulting. This week, we discuss everything   DMEXCO , including the following articles: What We Learned at Dmexco 2019, Ad Tech's Week in the Spotlight 'There's a big question mark': At Dmexco, ad tech braces for the challenges ahead What's in and out at Dmexco 2019 Matt Prohaska is a 26-year media veteran and consul...

In the Sensei's Corner, we welcome Sean Burke from Teads. This week, we discuss the following articles: 'It's a balancing act': Media buyers want contextual targeting features to evolve further Smarter Contextual Targeting Is Media Brands' Weapon Of The Future The Grim Future Of An Open Web Devoid Of User Tracking Teads links up with Moat to offer billing only on 100 per cent viewable ads Sean is...

In the Sensei's Corner, we welcome Rob Brill from Brill Media. This week, we discuss the following articles: Despite Its Risky Reputation, In-App Advertising Is More Popular Than Ever Amazon's Deals With The Trade Desk And Dataxu Bring RTB To CT The Big Story: Targeting Targeted Google Chrome Will Protect Programmatic As It Enhances User Privacy Omnicom Jumps On LinkedIn Audience API For Platform...

In the Sensei's Corner this week, we welcome Amy Hebdon from Paid Search Magic. This week, we discuss the following articles: Don't Blame Targeting The Simple Reason Why Your B2B Lead Gen Conversion Rates Are Completely Wrong Google Ads is Emailing Accounts That Haven't Switched to Automated Bidding Prepare to say goodbye to average position in Google Ads on September 30   ARF: The Price Consumers...

This week, we are looking back on how we've been performing since the show officially launched on July 10th.  Helene Parker, the host of the Programmatic Digest podcast, shares the key metrics, challenges with show production, and opportunities with post promotional effort.  Giving out a couple of shoutouts and sharing the upcoming months' goals to continue improving every episode.  Connect with:...

In the Sensei's Corner this week, we welcome the Khaleesi of DMPs, Ana Milicevic from SparrowAdvisors. This week, we dive into the highlights and lowlights of AdWeek's inaugural Nextech conference. She gave us the rundown on the panel she participated in and explained why  Brands Could 'Kneecap' Themselves Without the Right Talent on In-House Programmatic Teams. We discussed the transparency chall...

In the Sensei's Corner this week, we welcome Susan Wallace, Director of Programmatic Business Solutions at Omnicom Media Group. This week, we dive into  ANA Highlights In-House Agency Growth, Concerns.  63% of ANA members are concerned about keeping talent energized and 44% are concerned about attracting top tier talent. Walmart reshuffles leadership for better integration of digital and physical...

In the first segment, we are doing things a little different where this week's digital expert Matthew Silverman is going to discuss a few articles instead of couple topics.  This week, we dive into LinkedIn's newest update. Is Voice going programmatic? Not so fast ninja! It's more complex than it sounds but not impossible. Spends Forecast on Local traditional media is still at 60%, any surprise? M...

This week, we discuss Washington Post's new contextual beast - Zeus. Is IGTV the new YouTube? Some YouTubers are using IGTV as a testbed. Despite all rumors, Netflix will remain "Ad-Free".  Were you part of the 80 million users of the FaceApp? Not us, we did not fall into the Russian trap. COPPA might be getting another review by the FTC, stay tuned as this law affects programmatic ninjas every da...

This week, we discuss P&G's latest short film "The Look". Firefox is considering joining Safari's club with blocking third-party tracking on browsers. #MTA   is Ninth Decimal first multi-touch attribution solution. Bacardi is dancing and celebrating Brazilian pop start Anittta in new commercial "Make It Hot".   Make room for LinkedIn's new and refreshing look! and lastly, is California considering...

This week, we discuss the new acquisition of Flywheel by WP Engine after recent partnership with HubSpot. Brace yourself! Ads are coming to your IG Explore tab. A new bill to rid of political bias for Tech companies is going to shake things up or is it? ConnectedTV continues to grow at 13% YOY and Roku is still going strong with 30% of those sales. 40% of consumers say Remarketing annoys and 46% s...

This week, we discussed how 53% of consumers think Brands are not as transparent and 63% agree they trust what influencers say about brands more than what brands say about themselves. DV360 is coming out with two new rich media, the Swirl (3D display ad) and extended YouTube Live streams.  Spotify announced that advertisers can now target Spotify Free podcast listeners by topic categories, includi...

This week, we discussed the new integration with Scarborough and   Nielsen's cross-media measurement platform. Verizon medias new ad transparency tool provides reach cost insights and forecasting capabilities. We continue to spend more and more time on our mobile devices, 7.93 hours projected to increase to 8.25 hours a day by 2021. Burger King is offering an "Upside Down Whopper". Google's quest...

Welcome to episode 1, we are introducing the podcast's mission and goal, what to expect, and a little background about the host Helene Parker, your programmatic sensei. LAUNCH is JULY 10TH 2019 Connect with: Programmatic Digest Podcast: Email | Website  | Shownote Helene Parker: Website | LinkedIn | Twitter