Tony Fraser-Jones
The Profitable Tradie Podcast
If you run a plumbing, electrical, HVAC, or any other trades business and you’re tired of long hours, cash flow headaches, and pricing battles, this podcast is for you. Join Tony Fraser-Jones and Phil Smith from Profitable Tradie as they break down straight-shooting strategies to help you make more money, work fewer hours, and get your business running smoothly—without the usual headaches. We tackle the real challenges every trades business owner faces:✔ How do I find and keep good techs when everyone is hiring?✔ What do I do when customers don’t pay their invoices?✔ How do I charge what I’m w...
Author
Tony Fraser-Jones
Category
Podcast website
Latest episode
Jul 7, 2026
Where to listen?
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Episodes
Become More Productive With This Different Approach To Time Managment 09.03.2023 27:11
Do you have a To-Do list? After watching this week's episode you’ll be scrunching it up and tossing it in the bin! Why? Well, Tony and Phil are going to break down why the key to ‘time management’ is definitely not having a To-Do list. In fact they’ll explain why you can never really ‘manage time’. And why your To-Do list is actually something that creates more stress for you rather than less. Ins...
This Type of Profit is KEY to Your Business's Success 02.03.2023 36:17
Your ‘on the job profit’ is something that’s more important than almost anything else in your business. But many business owners just wing it on their pricing. And they do very little to check on the profitability of the jobs once they’ve finished them. This leads to serious problems… People running their business like this end up with cash flow issues and not enough money to pay bills and wages....
8 Secrets to Level up as a Leader 23.02.2023 32:29
Like it or not, when you’re the owner of a Trades Business you are a leader. And leading your team is actually your most important role in the company. The problem most people find when they get to be in this position is that nobody ever taught them how to be a good leader, let alone a great one. That means they have to make it up on the job. Some people manage to do it well. But most do a really...
Build Systems or Hire? What to do first. 16.02.2023 22:31
It’s a question as old as business itself… ‘What comes first, the system or the new hire?’ Often business owners get torn between the two. So much so that they can’t make a decision. Which means they carry on with no systems and no new employees. In the meantime they get more and more busy. And even more stressed. That’s why in today’s podcast Tony and Phil dive head first into this problem. But u...
How to step out of the shadows & into your own unique abilities - With Rachael Evans 09.02.2023 38:11
There’s one amazing part of being part of a coaching group that isn’t obvious, but it’s actually one of the best ways to expand your network, mind and business… That’s the fact that you get to meet and learn from all sorts of other people and experts who are doing similar things to you. It’s like having your own supergroup of fresh eyes who can help you overcome your issues. And give you great ide...
Fill Your Schedule Quickly & Cheaply With Email Marketing. 02.02.2023 23:50
Grab a free copy of the Profitable Tradie Email Marketing Template here: DOWNLOAD A COPY Let's talk about the easiest, most cost effective way to fill your schedule. It’s such a powerful tool for a Trades Business Owner. And it’s so fast and easy to set up, even if you have very few ‘tech’ skills, and don’t want to spend a fortune. So, how do we know email marketing is working better than ever for...
Feeling Unfulfilled & Overwhelmed? This ONE Habit Will Change Everything. 26.01.2023 23:33
Celebrating your wins can bring huge benefits to your business and personal life. By simply taking the time to acknowledge and celebrate you and your team’s successes, you’ll be able to stay positive, and get better results than if you don’t. But how do you do that? Never fear, in this week's episode we are going to show you exactly how they do it, and how you can too… You’ll see how by reflecting...
How a coach can explode your profits - Featuring world leading coach Taki Moore 19.01.2023 40:45
Are you confused about what business coaching is? Or what a business coach actually does? In this week’s podcast we’re going to show you exactly what a Business Coach is. And why they can be such a game changer if you own your own Trades Business. What better way to do it than by getting Tony to interview his own business Coach! Today we’ve got the famous ‘coach to the coaches’ Taki Moore in...
Planning: Spend Less Time Thinking & More Time On Holiday With The Preloaded Year Planner. 12.01.2023 21:14
The BIG idea we want to introduce you to this week is called the Preloaded Year. Why is it such a powerful tool you should definitely be using? Well, when you preload your year you ensure you don’t miss out on any of the really important stuff. Things like vacations, family events, sporting fixtures, concerts… Or important business events like training courses, team days or strategy meetings. In t...
The Truth About Setting Goals: How to Do It Right 05.01.2023 31:54
This priceless skill isn’t something you get taught when learning a trade or while you’re on the job. And it’s pretty awkward the first time you do it, which is probably why they don’t teach it… But if you learn how to do it right then you’re guaranteed to reap the rewards you deserve in your business and personal life. But if you don’t learn this skill you’re more than likely going to end up repe...
The Second Most Downloaded Podcast Episode this year 29.12.2022 30:28
Nothing kills a good employee faster than them watching you tolerate a bad one. So maybe it’s time to stop procrastinating… and start making time to have those tough conversations with your bad employees. I’m going to show you how you can do it in a pain-free way, because I know it’s not a pleasant thing to do, and I think it’s the reason why this is the second most downloaded podcast episode this...
3 Keys to Solid Business Foundation in 2023 22.12.2022 31:16
“Inflation”, “Pandemic”, “Rising costs”, “Labor shortages”… The themes that dominated 2022. And the best things to happen to your business. If you’re here, you’re committed to improving both yourself and your business. You’re ahead of those who’d rather play the victim. And you’ve turned those nightmares into opportunities to level up. You’ve learnt how to; Protect your margins Plan so staff sickn...
An International Athletes Guide to Mental Toughness 15.12.2022 34:07
We’ve got some guarantees for you as a trades business owner. We guarantee the one day you forget your work boots the worksite safety officer will show up. And we guarantee you would’ve had one of those moments when your mental toughness slipped, and you did something you wish you could take back. You’re not alone it’s happened to everyone. But when the pressures on. You’ve got clients calling to...
Get More From Your Team Using These Two Rules. 08.12.2022 21:29
Have you ever been crystal clear with your team only to find they still end up getting it wrong? It’s unbelievably frustrating. Because now you have to stop what you were doing, explain to them what they did wrong, and fix the mistake. Then there’s the salt in the wound… the cost of the mistake, not just cash, but time… and that’s probably worse. Well the bad news doesn’t stop there unfortunately,...
How Profitable Businesses Go Broke And How to Avoid It Happening to You. 01.12.2022 28:55
To download your Profitable Tradie Cashflow Forecast template, CLICK HERE . Cash is oxygen for your business. Without it you can’t pay your bills and you go broke. Not knowing how much you’ve got coming in and going out is really risky. That’s why this week Phil and I are going to show how to create a forecast that’ll help you smooth out your cash flow headaches. It only takes 60 minutes to fill o...
STOP trading your time for money 24.11.2022 26:34
Trading your time for money is the last thing you should be doing when you’re a business owner. In this episode we want to help you STOP trading your time for money. For a lot of us it’s a hard switch to flick. But with a little help you can do it by moving your mindset from a ‘time-based economy’ to a much more profitable ‘value-based economy’. You’ve probably worked your way through the ra...
Is FEAR holding back your success? 17.11.2022 33:44
The #1 challenge that we see Trades Business Owners struggling with is not something that’s obvious. It’s that sneaky human emotion that stops us succeeding. It’s FEAR! In this week’s podcast episode we’re going to show you how you can beat fear and start taking actions that will push your business to the next level. There’s a weird thing about fear. Often you don’t know that you’re experiencing i...
How Core Values make your business stand out from the crowd 10.11.2022 35:06
Making your trade business STAND OUT from the crowd is essential. In today’s podcast episode Tony and Phil are going to show you how you can stand out from the crowd by having core values that actually mean something. And if your biz doesn’t already have core values? The boys will show you how to identify, and then implement core values that aren’t a joke. Because the businesses that we see...
Why You Need to Keep Score In Your Business to Succeed 03.11.2022 34:02
Today we’re going to show you how mastering ‘scorekeeping’ is the key to a trades business owner’s success. Tony and Phil will also share how our members normally increase their gross profit by 5-10% when they implement good ‘scorekeeping’. Because if you’re not keeping score. And you’re not measuring how well you’re performing. Well, you’ll never know if you’re winning or losing. And you’ll...
The stress saving strategy for invoicing complaints 27.10.2022 27:33
Dealing with invoice complaints can be one of the most painful parts of running a trades business. In this episode we will help you make those complaints far less painful! During the episode Tony and Phil are going to share with you different strategies and tactics to deal with customers who aren’t happy when it comes time to paying. Which will help you a lot if you: Find yourself discountin...
The ONE thing more important than your to do list 20.10.2022 27:47
You might think your To Do List is the list that’s most important for your success. It’s not. In this episode we’re going to uncover why your Stop Doing List is much more important. And why it’s the key to unlocking the most precious resource we all have. A resource most of us waste. Once you learn how to master this valuable resource, and master your Stop Doing List, you’ll be shocked...
How To Have Meetings That Don't Feel Like A Waste Of Time. 14.10.2022 31:46
Do you feel like your meetings are a waste of time? Like you’re the only one talking and coming up with ideas. Like you’re the only one who cares about what’s going on. Like everyone would rather be somewhere else. Like even though you all sit there and talk, you still don’t get any closer to making any decisions. Then your meetings have probably lost their spark. Losing your meeting rhythm happen...
The number one killer of cultures 07.10.2022 29:50
Culture is more than just beers and BBQ’s. It is very easy for business owners to mistake fun for culture, they are NOT the same. It’s time that business owners learnt what real culture is, because it’s the reason some businesses are constantly growing, and winning, while other businesses remain stuck in the same place dealing with the same problems. It’s time you added this secret sauce to your r...
Handling pay discussions 30.09.2022 32:06
This is one of those things that every business owner will have to deal with at one stage or another, so it is definitely best to be prepared. At the end of the day, it’s basic human nature, one of the most prominent human desires is to feel important. Most people feel important when they are appreciated, and most people associate appreciation with pay. The good news is there’s more ways to make s...
Special guest: Adrian Laing - Nelson Alarms 23.09.2022 57:57
Adrian Laing is the owner of Nelson Alarms in New Zealand, he is a long-term member of the Profitable Tradie program, having joined back in 2016. In his time with PT Adrian has put together a very impressive list of accomplishments, including his promotion from the Million Dollar Tradie program into our top-level Boardroom program, where he is considered a well-regarded and highly respected member...
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