Michele Caruana

The Profitable Play Podcast

Business EN ↓ 376 episodes

If you own or manage an indoor play center, play cafe, indoor playground, family entertainment center, mobile soft play rental business or really any business that serves local children and families, and you want to operate with more EASE and JOY, all while making the living you dreamed of– I created the profitable play podcast just for you. Join me, your host, Michele Caruana, for small but mighty tips every single weekday that will all add up to a BIG impact on your mindset, your business, and your bottom line. Stick with me to keep the PASSION and GROW the profit in YOUR play-based business

Author

Michele Caruana

Episodes

025: Start Creating An Exit Strategy TODAY (This Is The Perfect Time Of Year!) 16.02.2022 18:14

FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP Since you are likely MOST in touch with your accountant and/or bookkeeper this time of year (hello tax season!) use this opportunity to create an exit strategy and transition plan-- because you truly NEVER know when or why you may want to sell or exit your business. In this episode I discuss updating the valuation of your assets, what a buy...

024: Stop Discounting For Family And Friends (4 Reasons To Set This Boundary) 15.02.2022 16:26

FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP Consider this episode to be your permission slip and your plan-of-action whenever a family member or a friend asks for a discount or a free service from one of your main sources of revenue! Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.c...

023: We Need To Talk About Your Future Competition... 14.02.2022 13:18

What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking I am kicking your week off with a topic that no one really likes to talk or hear about– let alone deal with– and that is competition. But this episode is important, so don't skip it! Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana....

022: Why Blogging Should Be a TOP Priority In Your Indoor Playground Business (2/2) 10.02.2022 11:18

What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking Blogging Checklist: www.michelecaruana.com/blogchecklist Book More Birthdays Challenge: www.michelecaruana.com/freebirthdaychallenge Get more FREE traffic to your website, spend less time on social media, stand out against your competition, and get leads while you REST (or do more important things in your biz) through STRATEGIC...

021: Why Blogging Should Be a TOP Priority In Your Indoor Playground Business (1/2) 09.02.2022 13:56

020: Add This Purchase To Your Budget This Month To Book More + Serve Better 08.02.2022 11:34

FREE Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge Today’s tip actually comes from Tal, owner of Art Factory in Virginia who I had the pleasure of meeting this year. One of Tal’s HUGE strengths is really beautiful decor that complements her parties. So much so, that people are willing to pay her premium prices to decorate their party– whether it takes pl...

019: Calculate Your Conversion Rate To Turn Bookings Into A (Fun!) Numbers Game 07.02.2022 11:10

FREE Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge Today’s tip is something that I think a lot of business owners overlook. And that’s one simple way to figure out how you can make booking birthdays into a numbers came. Understanding this data can help you immensely when it comes to deciding how to spend time, effort, and money on your marketing efforts,...

018: My 5 Favorite Business Books To Add To Your Wishlist TODAY 04.02.2022 13:44

FREE Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge Looking to treat yourself this weekend or for the upcoming Valentine's Day holiday? Add these 5 books to your list: 1) Profit First by Mike Michalowicz: https://amzn.to/3r7cn07 2) Clockwork by Mike Michalowicz: https://amzn.to/3DTtlXo 3) We Should All Be Millionaires by Rachel Rodgers: https://amzn.to/3L...

017: 15 Random Things To Have On-Hand To Go The Extra Mile For Your Customers 03.02.2022 20:18

What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking In this episode I share 15 random things to keep in hand at your indoor play space to go the extra mile for all your customers and serve them at the highest level (which WILL lead to more customer loyalty, membership sales, high-ticket birthday bookings, and more)! What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking In...

016: Optimizing Your FAQ Page For Sales & Customer Retention 02.02.2022 15:14

REE Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge My Play Cafe Academy FAQ Page: www.michelecaruana.com/faq One of the most powerful yet often overlooked pages on your play space website is your frequently asked questions page. A lot of times, I will see party businesses or play spaces give super straightforward answers here, and when they do that– they...

015: Getting Customers To "Whitelist" Your Emails So You Don't End Up In Spam 01.02.2022 16:04

FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP For more info about collecting and sending emails legally: https://bit.ly/3L13lKM What is the point of an excellent email marketing strategy if your emails aren't even getting delivered into your customers' main inbox? This episode is dedicated to helping you ensure your emails get delivered and don't end up in "promotions" or "spam". Indoo...

014: Understanding and Installing Your Facebook Pixel (The Correct Way!) 31.01.2022 12:30

FREE Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge YouTube Tutorial For Pixel Installation:  https://www.youtube.com/watch?v=9-Ic0DRgaCM In today’s episode we are learning all about what a Facebook pixel is, why you need one, how it can save you TONS in ad costs and boost your ROI from ads (even if you have NO plans to run them in the near future) a...

013: Optimizing Your Instagram and Tik Tok Bio Links For Sales and Bookings 28.01.2022 11:34

FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP  When there can only be ONE link-- here's how to set your social media bio up for success and sales and set your future ads up for conversions as well.  YOUTUBE TUTORIAL For This Episode: https://youtu.be/rEUlJFM_0V4 Indoor Playground Business Courses: https://bit.ly/37yCxAC  Michele’s Instagram: instagram.com/itsmichelecarua...

012: The 3 Places Where You're Currently Missing Out On Clicks + How To Fix It 27.01.2022 8:32

FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP There are currently at least 3 ½  places where your customers are checking out RIGHT NOW  that you are likely not optimizing to their potential by neglecting to add LINKS to your products and services. Now, why did I say 3 ½? I’ll explain at the end of the episode. What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking...

011: Creating Standard Operating Procedures 101 (Don't Skip This One!) 26.01.2022 15:33

What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking Since I decided to talk about email templates during the last episode, I decided to give you ONE more episode this week about creating documented systems in your business, because it can get addicting as I mentioned in the last episode, so I figured I would take advantage of that high you might be on so we can continue implementing....

010: The Time Saving System To Serve Your Customers At A High And Consistent Level 25.01.2022 16:48

FREE Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge My Media Kit: https://www.michelecaruana.com/mediakit In the last few episodes, we talked about how to get more eyes on your business and how to better convert them once they do find you. So I am going to switch gears a bit and share one time saving tip that will help you immensely once you DO start gett...

009:Remembering What's MOST Important To Parents 24.01.2022 11:18

Changing this one simple thing on your event titles (and more!) can make a big difference in bookings and sales. What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: youtube.com/playcafeacademy Play Cafe Academy:...

008: How Your Business Can Grow AND Save Money With A Simple Media Kit 21.01.2022 12:04

FREE Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge My Media Kit: https://www.michelecaruana.com/mediakit As local brick and mortar business owners, we often find ourselves in the position of proposing or being pitched a partnership of some sort. Whether you’re being pitched to, OR whether you’re on the other side of the table– a media kit for YOUR busine...

007: The 6 People That Can Change The Way We Write Our Own Business Copy 20.01.2022 11:02

What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking Did you know that there are around 6 (but quite possibly many more if you've been operating a while!) people you ALREADY have in your network that can change the way you write your own business copy?  (And by the way, copy is basically any words that we use to sell or share our products and services. This includes what you see...

006: 8 Tips For Responding To Negative Reviews 19.01.2022 11:48

FREE Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge Negative feedback will happen NO MATTER WHAT.  And here’s the good news: it will all be ok. Now, I am not perfect, in this area especially. I have made some major mistakes in dealing with online reviews and criticism that still haunt me to this day. So learn from my experience here and follow these...

005: The Simple "Love Note" Strategy That Can Save Your Sanity 18.01.2022 9:24

FREE Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge Think about this scenario. You woke up crazy early to get some work done, you ran around all day doing errands for your business, you answer emails through your baby's nap time, and you showed up at closing to help clean. Then, as you're feeling super accomplished: it comes in. A 1-star google review. In...

004: Never Wonder What To Post on Social Media Again With This Quick Exercise 17.01.2022 12:14

FREE Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge If you are like most brick and mortar business owners, you probably feel a sense of overwhelm when it comes to posting on social media. And if you are like most, you likely have SO much you want to share and you have tons of services and products to offer, but that overwhelm often leads to inaction and j...

003: The One Organizational Tool That WILL Change Your Life 13.01.2022 10:08

FREE Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge ASANA: www.asana.com If you are anything like me, when I have a lot going on and there are a ton of moving parts happening in my business, I lose sleep over what fell through the cracks that day. I want to share this (FREE) LIFE-CHANGING organizational and project management tool with you that will make...

002: Generate 89% More Revenue From Your Email Marketing 13.01.2022 16:20

FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP Did you know that businesses who have a powerful WELCOME sequence for their new subscribers can see 89% more revenue ($) from their email marketing efforts and 332% more sales (# of sales), according to Active Campaign? Today I am sharing WHY a welcome sequence is so important (a few points I bet you haven’t thought of) and exactly HOW to i...

001: Make Money While Growing Your Email List With This 10-Minute Tweak 13.01.2022 15:04

FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP Something you probably already have in your business is an email list. But the  ONE thing you’re also MOST underutilizing in your business is likely.. You guessed it. Also your email list. Email list building and nurturing is so important for local businesses in particular, so much so that I mention it in almost every group coaching ca...