The Profitable Play Podcast

Book More Birthdays Paid Course: https://www.michelecaruana.com/bookmorebirthdayswithads In this 3-part episode series, we will be going over the basics of creating evergreen Facebook and Instagram ads-- meaning ads that can be automated and run in the BACKGROUND of your business-- while you focus on more important things. This episode goes over two re-targeting strategies I LOVE to build your bus...

Book More Birthdays Paid Course: https://www.michelecaruana.com/bookmorebirthdayswithads In this 3-part episode series, we will be going over the basics of creating evergreen Facebook and Instagram ads-- meaning ads that can be automated and run in the BACKGROUND of your business-- while you focus on more important things. This episode goes over a TOP of funnel ad strategy. In essence, getting NEW...

Book More Birthdays Paid Course: https://www.michelecaruana.com/bookmorebirthdayswithads In this 3-part episode series, we will be going over the basics of creating evergreen Facebook and Instagram ads-- meaning ads that can be automated and run in the BACKGROUND of your business-- while you focus on more important things. This episode lays the foundation for the next 2 episodes-- so don't skip it...

Book More Birthdays Paid Course: https://www.michelecaruana.com/bookmorebirthdayswithads Last episode, I talked about how to find potential opportunities to decrease some of your costs, especially if your business model has shifted at all since opening and your volume is different than expected. But what happens if you can’t decrease a specific price? Or, worse yet, what if you are facing price IN...

Book More Birthdays Paid Course: https://www.michelecaruana.com/bookmorebirthdayswithads In this episode I share terms and conditions you want to think about adjusting and negotiating to save on your monthly operating costs. The opportunities are THERE, I want to help you find them. EPISODE LINKS: Book More Birthdays Paid Course: https://www.michelecaruana.com/bookmorebirthdayswithads Indoor Playg...

FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP While I teach this strategy in much more detail in my paid programs, in this episode I break down the basics of how we crafted a creative strategy to reward our BEST customers AND give ourselves a quick cash boost whenever we found ourselves facing an unexpected cost or bill. Remember, use this one sparingly, but it can be very powerful! EP...

FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP Since you are likely MOST in touch with your accountant and/or bookkeeper this time of year (hello tax season!) use this opportunity to create an exit strategy and transition plan-- because you truly NEVER know when or why you may want to sell or exit your business. In this episode I discuss updating the valuation of your assets, what a buy...

FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP Consider this episode to be your permission slip and your plan-of-action whenever a family member or a friend asks for a discount or a free service from one of your main sources of revenue! Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.c...

What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking I am kicking your week off with a topic that no one really likes to talk or hear about– let alone deal with– and that is competition. But this episode is important, so don't skip it! Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana....

What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking Blogging Checklist: www.michelecaruana.com/blogchecklist Book More Birthdays Challenge: www.michelecaruana.com/freebirthdaychallenge Get more FREE traffic to your website, spend less time on social media, stand out against your competition, and get leads while you REST (or do more important things in your biz) through STRATEGIC...

What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking Blogging Checklist: www.michelecaruana.com/blogchecklist Book More Birthdays Challenge: www.michelecaruana.com/freebirthdaychallenge Get more FREE traffic to your website, spend less time on social media, stand out against your competition, and get leads while you REST (or do more important things in your biz) through STRATEGIC...

FREE Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge Today’s tip actually comes from Tal, owner of Art Factory in Virginia who I had the pleasure of meeting this year. One of Tal’s HUGE strengths is really beautiful decor that complements her parties. So much so, that people are willing to pay her premium prices to decorate their party– whether it takes pl...

FREE Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge Today’s tip is something that I think a lot of business owners overlook. And that’s one simple way to figure out how you can make booking birthdays into a numbers came. Understanding this data can help you immensely when it comes to deciding how to spend time, effort, and money on your marketing efforts,...

FREE Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge Looking to treat yourself this weekend or for the upcoming Valentine's Day holiday? Add these 5 books to your list: 1) Profit First by Mike Michalowicz: https://amzn.to/3r7cn07 2) Clockwork by Mike Michalowicz: https://amzn.to/3DTtlXo 3) We Should All Be Millionaires by Rachel Rodgers: https://amzn.to/3L...

What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking In this episode I share 15 random things to keep in hand at your indoor play space to go the extra mile for all your customers and serve them at the highest level (which WILL lead to more customer loyalty, membership sales, high-ticket birthday bookings, and more)! What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking In...

REE Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge My Play Cafe Academy FAQ Page: www.michelecaruana.com/faq One of the most powerful yet often overlooked pages on your play space website is your frequently asked questions page. A lot of times, I will see party businesses or play spaces give super straightforward answers here, and when they do that– they...

FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP For more info about collecting and sending emails legally: https://bit.ly/3L13lKM What is the point of an excellent email marketing strategy if your emails aren't even getting delivered into your customers' main inbox? This episode is dedicated to helping you ensure your emails get delivered and don't end up in "promotions" or "spam". Indoo...

FREE Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge YouTube Tutorial For Pixel Installation:  https://www.youtube.com/watch?v=9-Ic0DRgaCM In today’s episode we are learning all about what a Facebook pixel is, why you need one, how it can save you TONS in ad costs and boost your ROI from ads (even if you have NO plans to run them in the near future) a...

FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP  When there can only be ONE link-- here's how to set your social media bio up for success and sales and set your future ads up for conversions as well.  YOUTUBE TUTORIAL For This Episode: https://youtu.be/rEUlJFM_0V4 Indoor Playground Business Courses: https://bit.ly/37yCxAC  Michele’s Instagram: instagram.com/itsmichelecarua...

FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP There are currently at least 3 ½  places where your customers are checking out RIGHT NOW  that you are likely not optimizing to their potential by neglecting to add LINKS to your products and services. Now, why did I say 3 ½? I’ll explain at the end of the episode. What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking...

What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking Since I decided to talk about email templates during the last episode, I decided to give you ONE more episode this week about creating documented systems in your business, because it can get addicting as I mentioned in the last episode, so I figured I would take advantage of that high you might be on so we can continue implementing....

FREE Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge My Media Kit: https://www.michelecaruana.com/mediakit In the last few episodes, we talked about how to get more eyes on your business and how to better convert them once they do find you. So I am going to switch gears a bit and share one time saving tip that will help you immensely once you DO start gett...

Changing this one simple thing on your event titles (and more!) can make a big difference in bookings and sales. What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: youtube.com/playcafeacademy Play Cafe Academy:...

FREE Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge My Media Kit: https://www.michelecaruana.com/mediakit As local brick and mortar business owners, we often find ourselves in the position of proposing or being pitched a partnership of some sort. Whether you’re being pitched to, OR whether you’re on the other side of the table– a media kit for YOUR busine...

What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking Did you know that there are around 6 (but quite possibly many more if you've been operating a while!) people you ALREADY have in your network that can change the way you write your own business copy?  (And by the way, copy is basically any words that we use to sell or share our products and services. This includes what you see...