The Profitable Advisor Podcast

If you're looking for a way to separate yourself from other advisors, tax planning just might be the answer. Most people are focused on tax preparation each year but providing tax planning as part of an overall approach to serving clients, you'll be able to provide additional value to each person you work with. The holdup for people is not having a comprehensive understanding of tax code. But that...

One of the positives that came out of the COVID pandemic was the increased comfort most people now feel on virtual calls and online video conferences. While we'll be able to transition away from doing as many of these as advisors, it's still a valuable tool that we now have at our disposal. The Renegade Advisor program now offers up a webinar service for clients that helps you with content, design...

Today we're excited to bring on a good friend and a successful business owner who's managed to merge different practices into one operation. Trent Benedetti, CPA, CFP, IAR, owner of Benedetti Financial is our guest on this episode of the Profitable Advisor and he's a perfect example of how to provide multiple services for clients. He started with nothing and very quickly was able to wed tax planni...

If you want a master class on marketing strategy, this might be the closest you'll get in a single podcast episode. Today we're talking with Kia Arian, who we've worked with for a few years. She's a strategist and graphic designer to many of the biggest marketing names out there. She's also helped with Dan's upcoming book, Advisor VooDoo: Mastering the Dark Arts of Asset Management.   If you want...

It's time to introduce you to Paul Durso. He's one of the original members of the Renegade Advisors program and has enjoyed a lot of success after stepping out on his own. To understand Durso's process, you have to know his background. He left a successful practice in Michigan because the partnership wasn't working like he hoped and moved to North Carolina to begin his own business. There, he's gr...

When you think about the reasons you haven't been as successful as you want to be, how often do you look to someone or something else to blame? It's our natural inclination but what we've learned from mindset expert Nina Cooke is that we need to be examining ourselves. On this episode of the podcast, we have a follow up conversation with Nina Cooke. She joined us a few episodes back to explain how...

Every advisor wants to find ways to increase AUM and the best way to do that is by maximizing the clients you're already working with. Few businesses do that better than the Duffy Law Office in Davenport, Iowa. Along with estate planning, attorneys Dennis Duffy and Ryan Denman also provide a variety of financial planning services for their clients as part of Abundance Financial. It was a logical e...

Making the decision to leave a brokerage and start working on your own comes with a lot of risk but provides an opportunity to work for yourself. It's something many people think about but need the encouragement to take that leap. On this episode, we'll continue our conversations with other financial advisors as we try to learn more about aspirations, frustrations, and strategies with their busine...

A marketing expert that we've grown to know and appreciate is Mary Rose Maguire. She's the mind behind The Maverick Advisor and helps financial advisors and consultants reach better clients and strengthen their business. She also wrote a great book called THE MAVERICK ADVISOR: The New Rules of Marketing for Financial Advisors and Consultants - Get Great Clients, More Respect, and the Fees You Dese...

As we move into 2021, we'll look to feature more advisors on the show in order to provide a first-hand account of the business and strategies that are working across the country. Let's kick off the year with someone we've known for many years, Brie Reyes. Her and her father, Tim Estes, run Estes Financial in Fort Worth, Texas, but she also founded Smart Financial Divorce in 2019 when she saw a nee...

This show helps advisors find a path to profitability and shares strategies to build your business. But no matter how many ideas and action plans get laid in front of you, it all comes down to whether you have the mindset to chase your dreams and believe in your own success.   Most people, not just advisors, lack this 'Millionaire Mindset' that our guest Nina Cooke talks about. She is a business g...

Sometimes the best way to improve your business as a financial advisor is to speak with people outside of that arena. While there are plenty of nuances to your business, you'll find there are many common themes between successful business regardless of what type of product they're selling. That's why we're turning to Liston Witherill on this episode of the Profitable Advisor podcast. He's the crea...

The role of a financial advisor is as much about consulting clients as it is being a salesperson and pushing certain products. You build relationships with clients and garner that trust so that they will follow your guidance on how to manage their portfolios. While you might not always consider yourself a consultant in the literal sense, it's important to understand what makes consultants successf...

Most businesses have turned to some form of social media marketing to promote their brand and increase their bottom line, but how effective is this method? On this episode of the Profitable Advisor, Dan welcomes Brian Hahn to the show to give you the turn on social media advertising. Hahn is the owner of Go Social Experts, which helps companies build a successful digital marketing strategy. More a...

Every business wants to increase referrals but what methods are the most effective? On this episode of the Profitable Advisor, we want to tell you about advisory boards and why you should consider adding one to your practice. Full disclosure, this isn't something we currently have in place but we are hoping to change that. We've asked Steve Wershing to come on the show to explain the methods and p...

Every business is searching for ways to separate itself from the competition and customer experience might just be the key. What if you took the incredible service techniques that makes Disney one of the greatest experiences in the world and apply it to your practice? Vance Morris used to work at Walt Disney World and now brings the lessons and strategies he learned to businesses across the countr...

Over the past few episodes, we've spent a lot of time on target marketing because we feel it's such an important piece to building a profitable business. Today we're taking the conversation a step further and introducing you to an advisor that's built a national business focused strictly one on profession: dentists. It might seem like an extremely specific niche but it works very well, and there's...

Successful marketing results in a lot of leads but what good are they if you don't follow up? That's a place where advisors often fall short due to lack of time or lack of expertise. What if you could find a system that costs a fraction of what hiring a marketing person would run you while automating much of the process? That's what we want to talk about today on the podcast. We've brought on Dan'...

We've been talking a lot about target marketing in recent weeks so we wanted to continue down that path and speak with someone that's been highly successful using this strategy. Natalie Schmook, MBA, CFP®, CVA®, is the founder and owner of Hayes Wealth Advisors, and one visit to her website will make it clear that she works primarily with optometrists. It's a very niche area of focus, especially w...

Many businesses across this country are dealing with varying degrees of profit loss over the first and second quarter, which is to no fault of their own in most cases. That's true for many advisors and it's important that the second half of 2020 brings much better results. So we want to discuss how to make that happen on this episode of the Profitable Advisor podcast. We're going to tackle this to...

The coronavirus outbreak has hit the financial world pretty hard and now is a crucial time for advisors as we help clients from making critical mistakes with their portfolio. It's also a significant time for your business and operation as we move away from in-person communication and towards webinars. This episode is meant to serve a couple different purposes for our advisors. First, we need to al...

Recently someone sent us a link to another podcast for financial advisors that caught our attention. The show was about accelerated growth and featured an advisor who has taken an aggressive approach to spending in order to build the business in a short amount of time. Everything sounded great on the surface. This firm has grown to $200 million of AUM in five years by spending as much as $30,000 m...

How do you go beyond the common marketing tactics to really get deep and connect with clients? Sara Grillo is a financial advisor turned marketing consultant and has a solid philosophy on accomplishing this goal. She's a special guest on the show to share her strategies and explain the program she offers advisors.     About the Guest:   Sara Grillo is a financial advisor turned marketing consultan...

Dan doesn't bring on guests unless he truly values the information they provide, and that's why he tracked down Gabe Lewit to learn more about his CRM system. Find out why this direct mail nurturing can be done more effectively, efficiently, and affordably using a new system created by Vision Financial Marketing, and find out how Gabe deploys a six-spoke marketing wheel.   About This Episode: We'v...

The start of a new year means an opportunity to assess your business and set fresh goals to strive for. Today we're going to help you do that by looking at it from two different perspectives. The first will be profitability because that's ultimately how your business will survive and flourish. The second is marketing, which helps drive the first goal. We'll explore this entire idea of 2020 goals o...