The Profit Pillars Show by Evolved Finance

We're revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 101. One of the biggest reasons people have for starting their own business is that they want to be their own boss. What many new entrepreneurs quickly realize, however, is that the boss doesn't always get paid that much in the beginning. Hopefully, as your business grows, the...

We're revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 99. I went to high school in the late '90s, right when the internet was starting to become popular. Back then, if you told me to create a website, you might as well have asked me to assemble my own airplane from scratch—I would not have even known where to start. Now, over 20...

We're revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 97. During my time working for adidas America, I quickly learned how important data is to running a successful business. Do we need to order more inventory? Look at the data. Do we need to run a promotion? Look at the data. Do we need to change the pricing of a product? Look a...

We're revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 98. If you've been in the online business world for long enough, you know how many trends and fads have come and gone in a short period of time. When I left the corporate world to partner up with Corey at Evolved Finance, e-books and 1-on-1 coaching were going out of style and...

We're revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 96. Hiring a bookkeeper is a lot like hiring a mechanic. You're taking a leap of faith that they aren't going to screw you over. After all, unless you know how to fix your own car, how would you even know whether your mechanic is doing a good job or not? The same goes for a bo...

We're revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 93. In 2019, Corey and I bit the bullet and finally invested in our first coaching program. It was $10k for 8 weeks of support. Outside of our employees, it was the biggest investment we had ever made in our business at one time. Did we get the results we were looking for afte...

We're revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 87. Over the last couple years, the books "Rocket Fuel" and "Traction" have become popular reads for online entrepreneurs. Both Corey and I loved "Traction" and incorporated several of the principles from the books into our own business. From these books, the roles of the "vis...

We're revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 86. Successfully selling your products and/or services is how you generate revenue for your business. Understanding and managing the costs associated with selling to your customers is how you make a profit. And when I say cost, I mean from both a financial and time standpoint....

We're revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 84. When COVID-19 started to hit in full force in early to mid-March of 2020, I had a wave of panic wash over me. I found myself thinking… "Will our client's businesses get through this shutdown?" "Will our clients have customers who can still afford their products?" "Will Evo...

We're revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 83. At its core, bookkeeping is about keeping score for your business. The financial reporting that a bookkeeper puts together for their clients is the scoreboard that shows if a business is doing the right things from both a sales and operations perspective to keep it profita...

We're revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 80. Nobody starts their online business because they're excited about getting deep into the weeds of their finances. Entrepreneurs want to build their audiences and convert them into customers. And to be fair, is there anything better than making money by helping people with s...

We're revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 76. 509…that's the number of online entrepreneurs who have reached out to us about our bookkeeping services. Across all of these email conversations and discovery calls, there is one big theme that keeps coming up. These entrepreneurs feel shame, guilt, frustration, or stress...

We're revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 69. There is so much about running an online business that you just have to figure out as you go along. One of those things is learning how to protect your business from a legal standpoint. Like with finance and taxes, you can only get so far managing this aspect of your busin...

We're revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 67. The internet is awesome! It's connected the world in ways few could have ever predicted. The impact it's had on entrepreneurship and business, in general, is monumental in its own right. Despite all the benefits the web has had for our ability to find and connect with our...

We're revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 62. Everyone wants to grow their business. It's kind of the point of entrepreneurship. We're also always looking for easier ways to drive revenue for our businesses. If we're going to make more sales, why not take the easiest route possible? That's where revenue sharing relati...

We're revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 53. We're in a unique position at Evolved Finance. We get to see behind the scenes of some of the most successful online businesses in the industry. After years of serving online entrepreneurs with their bookkeeping, it's almost inevitable that we've started to see patterns in...

We're revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 52. As human beings, our relationships with money can be diverse and complicated, particularly for those of us raised and working in the US. Regardless of your outlook on money, materialism, consumerism, etc, it's still important to understand what a healthy relationship with...

We're revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 51. We've been in the fortunate position to see a lot of online businesses go from moderate success to massive success in less than a year. In fact, most of our new clients see their businesses grow after the first 12 months of working with us, so we've come to expect some sor...

We're revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 50. In last week's episode, we began our discussion around what it takes to invest in the long-term success of an online business. In today's episode, we dive deeper into the strategies and actions we've seen our clients take to build businesses that will be thriving years fro...

We're revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 49. Running a business online is still a relatively new frontier. It feels like only 10-15 years ago, people were still uncomfortable typing in their credit card info to buy a used book on Amazon. Consumers have come a long way when it comes to being comfortable doing business...

Today's episode is more of an announcement than an actual episode. We have two exciting changes for the podcast and for me personally: My wife and I are expecting our first child soon, so I will be taking some paternity leave at some point in September. We will be changing up the format of the podcast in some new and exciting ways It wouldn't be any fun if I explained EVERYTHING in this message, s...

Running a successful business can be hard. If you want to scale your online business to have lots of customers, a small/medium-sized team, and lots of profit, it's going to mean pushing your comfort zone on a regular basis. Building Evolved Finance these last 7 years with Corey and our team has been by far the most fulfilling and challenging endeavor of my life (at least so far…I have a baby boy d...

There are few things online business owners want more than a high converting paid traffic advertising campaign. The ability to put money into Facebook, Google, or Instagram ads and get hundreds of paying customers in return is the ultimate dream for online entrepreneurs. Many business owners try to run ad campaigns to grow their businesses, but the reality is that not everyone is able to get a ret...

During my time at adidas, I was lucky enough to work in footwear. It was a product person's dream. What footwear lover wouldn't want to work for one of the most famous and successful manufacturers of athletic footwear in the world? A pitfall of being so close to the product you're helping to bring to market, however, is that you can get too deep into the "features & benefits" of the shoe. The trut...

It's safe to say that not all online entrepreneurs start their businesses because they're motivated by money. There are many other reasons to start an online business: You don't want to have a boss anymore You want to focus on work you love You want to make a bigger impact on the world You want to do work that is aligned with your values Regardless of what your motivations are for running your bus...