The Product Boss with Jacqueline Snyder

Word of mouth has changed - it's all about social currency these days. Is your brand gaining social currency? Jacqueline and Minna go over some tips for upping your brand's social currency and getting more word of mouth sales. Links mentioned from our  Amazon Shop : Ice Roller TOMS  The Givings Keys -- This episode was brought to by our Strategy Sessions. Want to work directly with Jacqueline and...

Jacqueline and Minna share each of their money mindsets and how they are similar and different - and how their mindsets about money (and making money) stem from how each of them grew up. Everyone (including you) has their own relationship with money. This episode will help to take a deep dive into what and how you think about money, Product Bosses. -- This episode was brought to you by our masterm...

Have you heard #septemberisthenewjanuary, so Happy New Year to you, Product Bosses! Kids are excited about getting back to school, but we're excited getting back to business and into a happy workmode. What's ahead for you for your business in this "new year"? How do you fill your business pipeline? Jacqueline and Minna chat about how their schedules change in September and how they adjust their go...

Jacqueline and Minna chat with Taiya Thompson about her success story she posted in The Product Boss Facebook Group about how she had an idea for School Supply Shopper and, in only a month, made it happen - fueled with inspiration from the Subscription Boss series and some very quick action. Jacqueline and Minna also give Taiya some strategy and guidance on how to grow  School Supply Shopper even...

In this episode, Jacqueline and Minna interview Danielle Spurge of The Merriweather Council about some tips and tools for the upcoming 2018 Holiday season. We all agree - start NOW and get prepared to ensure success. Danielle is an expert at helping makers bring their product to market.  Connect with Danielle: The Merriweather Council website The Merriweather Council Podcast Danielle and Merriweat...

In this episode, Jacqueline and Minna chat about the Top 10 Transformations they've seen from their clients and masterminders. -- Join our mastermind Holiday to Halo to tackle big goals in Q4 and Q1. Spots limited and this opportunity to uplevel your product business closes soon. See more info here .

Do you work in cycles? As an entrepreneur, it's a great way to focus on yours goals ... then, repeat, to attain even bigger goals in the next cycle. In this episode, Jacqueline and Minna talk about their 5-week cycle framework they created for their masterminders to set, focus and achieve their goals based on a cycle and the acronym C-Y-C-L-E to make it really easy and actionable. -- This episode...

In this 'Just Jacq' episode, Jacqueline interviews Ashley Hearon-Smith of Hudson County 60 about her new creative endeavor she's tackling with Instagram through 60-second videos. The big idea here: get creative with how you tell your stories - it will set you apart. Here's what we mean: think about a platform, like Instagram, and what it will allow you to do (in this case, video shorts.) Then, thi...

In this bonus Friday episode, Jacqueline chats with Minna about the 3rd birthday of her product-based business Lil' Labels . What has she learned? What are some upcoming goals? Listen in on this fun episode just talking out some lessons in 3 years of business. Lil' Labels on Amazon Lil' Labels Facebook Lil' Labels Instagram -- This episode was brought to by our mastermind program Holiday to Halo ....

In this episode, Jacqueline and Minna are joined by Susie Salinas of Systems by Susie for an on-air coaching call. They chat about her struggles with what to focus on as she is transitioning her business and feeling pulled by both product and service growth. Connect with Susie here: Systems by Susie Facebook Systems by Susie Instagram Systems by Susie website In the episode, we mention Susie's bea...

In this episode, Jacqueline and Minna chat about how to get a competitive advantage that can help you stand out from your competitors. It's not easy when you're just relying on only your products' features - we help you think about how you can go beyond that in this episode. Links mentioned: Katherena | Peta-approved bags -- This episode was brought to by our mastermind program  Holiday to Halo ....

In this Minna-sode, Minna interviews Kevin Sanderson, a successful e-commerce seller and friend she met at Sellers Summit. He chats about his strategy, holiday tactics and hiring a VA - for his product-based business of kitchen giftable items for his "5-9pm" job. Links mentioned: onlinejobs.ph Connect with Kevin on his YouTube channel: Maximizing Ecommerce -- This episode was brought to by our mas...

In this episode, Jacqueline and Minna chat about some big news! Minna just launched a NEW product business and they take a look behind-the-scenes. She has created  Oasis Soap Co ., which are charcoal soap bars. They brainstorm some initial launching ideas and talk through some struggles in this very early stage of her new endeavor. (A follow-up episode to come in the future to see how her journey...

In this episode, Jacqueline and Minna chat about what you should be thinking about NOW for your product-based business in what we're calling the Half-Year Push ... which leads into our new group coaching/mastermind program and how we can help you set your business up for more revenue and better thinking for Q4 and Q1. -- This episode was brought to by our new mastermind program Holiday to Halo . W...

In today's episode, we have two special guests in a Roundtable Discussion to share their video strategy for their product-based businesses, along with Jacqueline and Minna: Natalie of Totally Dazzled Totally Dazzled YouTube Totally Dazzled Facebook  and Veronica of Vintage Meet Modern Vintage Meet Modern Styling Society FB Group Vintage Meet Modern Facebook Vintage Meet Modern Instagram -- Links m...

In this episode, Jacqueline and Minna interview Avanti of Creative Pencil Studio and she digs into how to leverage video as a branding tool for your business. This is a strategy all about featuring your products and features and NOT being the face of your brand. We chat about stop motion video and the process  Creative Pencil Studio takes you through to ensure you get the most bang from your buck...

This week, we have a very special episode with Live video guru Tiffany Lee Bymaster, also known as Coach Glitter and she walks us through how to create content for your live videos that will make your audience get to know, LOVE and trust you faster to increase the profitability of your product-based business. NOTE: We're jumping on-board this video train with you! Jacqueline and Minna record this...

In this episode of Friday bonus episode of Subscription Boss, Jacqueline and Minna go over numbers! They chat about the line items that need to be accounted for in creating a subscription box that is profitable and sustainable, because it should definitely be both! Links mentioned: Cubic Shipping with USPS Sparkle Hustle Grow PakFactory Hotcards OvernightPrints ShipMonk This episode was brought to...

In this on-air coaching call episode, Jacqueline and Minna help Lauren Kopal of Navy Jane to figure out her next step in her sales strategy for her plus-size clothing line.  Connect with Lauren at the: Navy Jane website Navy Jane on Instagram Navy Jane on Facebook Navy Jane on Twitter Links mentioned: Skylar Yoo Get on the waiting list for our NEW group coaching program at  www.theproductboss.com/...

In this Friday bonus episode of Subscription Boss, Jacqueline and Minna reveal some sourcing secrets for subscription box owners - lots of tips, tactics and resources, so be sure to take notes.  Links mentioned: IndigoFair Hubba FashionGo Etsy Wholesale Ebay Alibaba AliExpress National Stationary Show Gift Shop Mag Tradeshow listings Las Vegas Market Great Rep Tradeshow listings Ep 19: Interview w...

In this episode, Jacqueline and Minna reflect on some takeaways from the latest conferences they attended: She's Building Her Empire Live (SBHE Live) and Sellers Summit . Links/people mentioned: Jen Casey , Sales Expert Coach Glitter - Tiffany Lee Bymaster, Video + Branding Expert Kathrin Zenkina - Manifestation Babe Rachel Ngom - Pinterest Expert BizChix Live - meet us there! -- This episode was...

Sometimes turning your product into a subscription box just takes some re-thinking. In this episode, Jacqueline and Minna brainstorm it out (and do some on-air coaching) with Vanessa Badolato of Love Delphine. They chat with her about how to transform her existing outfit boxes into the subscription box business model. You'll see in this episode, it can be hugely beneficial just to talk things out...

Good photos are so important for the branding of your product business, not to mention the sales. In this episode, we chat about the do's and don'ts of product photography, so you can make it easier on yourself as you dive into creating great photos for your business. Links mentioned: Unsplash Kaboompics Join The Product Boss Facebook Group  - let us know, do you like the On-Air coaching calls? --...

In this Friday bonus episode of Subscription Boss, Jacqueline and Minna answer: How can you set yourself up to sell more at the launch of your subscription box? They chat about how to presell better - going beyond the email opt-in landing page that we talked about last week. These additional ideas will help you build the buzz leading up to your launch - in hopes of selling more. Links mentioned: T...

The flip side: Are you a service-based business that is lost in the product world? In this episode we coach Pam Andrews of Scholarship Shark on making MORE SALES for her new board game: In Pursuit of College . You'll love the sheer amount of ideas we give her in this episode to creatively sell and target her ideal market and leverage her warm leads. Connect with Pam: Pam's website Pam's podcast Bu...