The Product Biz Podcast by Monica Little Coaching

The holiday season makes up 20-30% of the TOTAL sales that a small business makes during the entire year. With the holiday season being so important to small businesses, we are starting to make our way into the few months of the year that can make or break us and that determine IF we show up the following year, too. With how important the holiday season is to us, it's important to go into it...

For most small business owners, marketing and selling is something we KNOW we have to do... but we struggle with actually figuring out how to do it "right". And when you add in another layer of trying to understand marketing and selling on a platform like Etsy, we might not even know how to "do it" in the first place! But in order for our products to get in front of more people...

 One of the biggest struggles that small business owners have is finding the TIME to take steps towards growing their business to new levels. Maybe you can relate and have thought to yourself "I don't have the time to post reels on social media this week", "I haven't had time to work on that project just yet, but hopefully I will next week", "How am I supposed to...

If you've been listening to The Product Biz Podcast for a while, you already know that taking risks is essential to the growth of your business and that risk-taking is something I will encourage you to do daily. But what happens when you take a big risk, give it your all, go all-in... and it doesn't work out the way you expected? What if you put everything on the line... and you fail? Wh...

When I first left my full-time job to focus on my small business with 100% of my time, I went through the biggest sales slump I have ever experienced. Most small business owners, like myself at that point in time, think that the more hours they spend on their business, the more sales they get… But the truth is, sales slumps are going to happen. And it's not a matter of falling off the horse a...

Most small business owners think that paying a few dollars on Etsy ads per day will help them get MORE sales on Etsy... Maybe you’ve been going back and forth with your keywords, titles and tags on Etsy and no matter what you try, your sales STILL aren’t where you want them to be. Maybe it feels like you’ve tried everything you can think of, so you decide to pay a few dollars on Etsy ads to see if...

If you think that your success on Etsy isn't possible or likely because it's too saturated, because everyone is selling their items for SO much cheaper than you, or because you just can't get the titles, tags, and keywords right no matter how much you've tried...then this episode is for you! Most small business owners are focusing on the wrong things with Etsy - which is why th...

Did you know that 30% of small businesses don't make it past their second year? In my second year of Plant Based Beauty, I almost became a figure in that statistic when I was started to ask myself "when is it time to throw in the towel and go back to a full time corporate job?" The truth is, most struggling small business owners aren't growing because they are focusing on makin...

Right now, in this moment, you are either fully believing in yourself or fully doubting yourself. There’s no in between. They are opposites - like being asleep or being awake - and you can only be one or the other. So in this moment, where do you fall? Do you fully believe in yourself and that you can do anything you set your mind to… or do you doubt yourself and feel like you're struggling t...

So many small business owners think that because their products are simple, it means their products aren't good enough. And if you're like me, then chances are you may have had someone straight up tell you that they could "just make it themselves"... so you shy away from promoting and talking about your products, because you think they are too simple...and deep down you might f...

The fear of rejection... the fear of getting a "no"... the fear of thinking our products aren't good enough... these fears can hold us and our small business back. Can you relate? Maybe you received a no from a store you reached out to, so your hesitant to reach out to more...Maybe you applied for Faire and got waitlisted, so you wonder if your business is good enough for these larg...

If reaching success was as simple as working more hours, we would ALL be massively successful and no one would be feeling like they're stuck.... because the answer would be simple - just work more and problems are solved! But we all know that's not true... The REAL truth is that reaching the next level of your business is not a matter of working more hours…It's a matter of becoming...

Most handmade small business owners make the common mistake of spending most of their time making inventory... they think that creating is the “meat” of their business and that everything else is just busy work. The truth is, inventory is necessary - we need to have a product to sell and fulfill orders - but it’s not going to grow your business on it’s own… having inventory does not equal sales. S...

A lot of struggling small business owners make the mistake of thinking that coming out with new products will increase their sales. They get in a cycle where they come out with a new product every week or every month. They buy new raw materials, experiment, take photos, edit photos, post on their website, post on social media.... Some sales come through when they announce their new product, but af...

Have you ever worked an ENTIRE day but when you sat down to think about it, you end up asking yourself WHAT did I even do? Chances are, if you frequently feel like this, then your business probably ALSO isn't at the state that you want it to be in. Most small biz owners work ALL day - without ever looking to see WHAT they are actually working on - and they end up ONLY focusing on busy work th...

Most business owners make the mistake of thinking that if they lower their prices, then more people will buy their products. They think that maybe their products MUST be overpriced because they aren't getting the sales they want… and the only way to fix it is to run a sale or to give a discount. But... have you ever ran a sale that led to barely ANY new orders? Maybe you can relate and have h...

But most business owners make the mistake of focusing on the number of followers and think "if ONLY I could grow my audience and get in front of more people, then I could get more sales”. Have you ever thought to yourself "if only I had a bigger audience, then I could reach more people and my business would finally be successful”? but then you end up waiting.. And waiting… before you dec...

The biggest myth we buy into is that the successful small business owners we look up to are fearless and somehow free of all fear, worry and doubt... Newsflash: they all have the same fears that you do, they just choose not to let fears stop them. Because it's not a matter of being fearless…. it's a matter of being brave enough to face your fears and let your dreams lead the way, instead...