Pro Church Tools

The Pro Church Tools Show with Brady Shearer

Religion EN ↓ 897 episodes

Helping your church navigate the biggest communication shift in 500 years. Hosted by Brady Shearer and Alexander Mills.

Author

Pro Church Tools

Category

Religion

Podcast website

prochurchpodcast.com

Latest episode

Jul 8, 2026

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Episodes

Facebook Jail, YouTube Handles, & Increased ACH Giving Fees 16.11.2022

Send in your question via text to 1-800-485-3139. Question #1 (01:14): Recently our church's FB page was put into "FACEBOOK jail" based on content from a recent sermon. Is this something that we should be concerned about or take it as an object lesson on the "suppression of truth"? Question #2 (19:01): I just received an email about YouTube changing their username/url look up to something call Han...

The Perfect YouTube Video Recipe with Sean Cannell 11.11.2022

Question #1 (01:18): Can you break down the perfect YouTube video receipe with us?  Question #2 (04:17): Can you tell us what you've learned about the hook, those first 30-60 seconds? Question #3 (10:24): How can we bring this video recipe into the church world? Can we take portions of the message or the entire message and record a 2 minute intro (the hook) & 2 minute outro (pushing towards a new...

Best Camera For Churches, Church Visitor Follow-Up Sequence, & Connect Cards 09.11.2022

Send in your question via text to 1-800-485-3139. Question #1 (00:57): What are your thoughts on the best camera for churches? Question #2 (19:20): What are your best tips for a new visitor follow-up sequence? Question #3 (31:44): How should we promote the connect card in our church each week? Question #4 (42:09): What's your favorite kitchen or cooking gadget?

The Next Big Thing On YouTube, Traditional vs. Contemporary Services, & Social Media For Church Camp 02.11.2022

Send in your question via text to 1-800-485-3139. Question #1 (01:40): How do you see Shorts fitting into the future of YouTube? How do you see vertical video fitting with YouTube's future? Question #2 (13:30): My church currently has two services with an average attendance in each of about 450. We are going to end up going to a combined service style in the upcoming months, which will lead into a...

Church Drama Online, Avoiding Burnout In Busy Seasons, & Favorite Fonts 26.10.2022

Send in your question via text to 1-800-485-3139. Question #1 (03:22): My church recently had to make a statement on a theological topic that's fairly gray. However, as with many things in ministry, there is always a wide spectrum of response...especially since our church family is extremely diverse. There was a much bigger fallout than what we expected, partially due to incorrect rumors, and it's...

TV Ads, Better Skin On Camera, & The Cycles Of Social 19.10.2022

Send in your question via text to 1-800-485-3139. Question #1 (00:55): We have a rare opportunity from a local FOX station for a free 15-second ad that they will produce. What in the world do we say for that 15 seconds? Question #2 (10:50): So as the lead Pastor I'm in front a lot and do some video work. I also have some skin conditions that make my face break out and turn red. I do my own lightin...

The Collapse Of Curation, 10 Questions You Must Answer For Every Church Event, & Stream-Sharing Software 12.10.2022

Send in your question via text to 1-800-485-3139. Question #1 (01:22): What are the ten questions you need to answer about an event as you prepare to communicate it? Question #2 (10:19): Why are you title-ing your videos almost like a sentence? I've noticed a few others doing it on YouTube as well. Question #3 (24:18): What are your thoughts on stream-sharing software? Where people opt in to share...

The New Realities Of Social Media, Subsplash's Pricing Model, & Reels CTAs 05.10.2022

Send in your question via text to 1-800-485-3139. Question #1 (01:21): Where are we supposed to post content to be seen by our own church people if EVERY platform is so focused on showing content from people you don't follow?! I feel like it makes no sense to post church specific content anymore. If it's not relatable to the masses, it gets buried. Question #2 (12:32): Hey, I saw Subsplash promote...

TikTok Now, Texting Troubles, & Mixing Personal With Professional 28.09.2022

Send in your question via text to 1-800-485-3139. Question #1 (02:36): Do you have any thoughts on TikTok introducing the "Now" feature? Is that a signal of them trying to capitalize on the growing attention of Be Real, similar to FB/IG? Question #2 (14:20): I'm thinking of starting a "midweek question" thing to post on stories every Wednesday as a way to hopefully have more engagement from follow...

The Rise Of BeReal, YouTube Video Ideas, & Changing Church Service Times 21.09.2022

Send in your question via text to 1-800-485-3139. Question #1 (01:13): Thoughts on how to best use BeReal for ministry? Question #2 (16:16): I want to start a YouTube show where my pastor reacts to hot button cultural issues and current events that people are naturally searching for. Do we just create a playlist/show on our church YouTube channel so that we do not have to start from scratch or sho...

Online Prayer Tools, Expressions Of Church, & Starting A Media Team 14.09.2022

Send in your question via text to 1-800-485-3139. Question #1 (07:18): Given the way church tends to be slow to change and often operates ineffectively in the west, do you think "church" is still a meaningful expression of the gospel or is there a more effective expression Christians should be doing? What gives you hope/keeps you rooting for the church? Question #2 (21:32): When starting a product...

Why The Church Falls Behind, Thanking Church Donors, & Posting Through Lulls 07.09.2022

Send in your question via text to 1-800-485-3139. Question #1 (01:44): People within The Church use social media, the internet, and email outside of the church. But The Church in general is still 10 years behind on the communication front. Why is The Church behind? Question #2 (10:54): Should you personally thank large ticket donors? My leadership feels that is wrong, as giving is between them and...

The Central Hub, Facebook Groups, & Handing Out Pamphlets 31.08.2022

Send in your question via text to 1-800-485-3139. Question #1 (03:00): In your opinion, what is the best way to be in communication with your church? Text, social media, emails, apps, your own website. etc.? Is there any way to simplify communication? Question #2 (14:33): Our church has a main Facebook page, but we are multi-site and so we also have a Facebook group for each campus. I've not heard...

Website Banners, Church Volunteer Challenges, & The Sting Of Criticism 24.08.2022

Send in your question via text to 1-800-485-3139. Question #1 (01:49): I'd love to know if you have any tips for how to address a pastor leaving on your church website and throughout your social media content.  Question #2 (16:42): I am a volunteer photographer at my church and I don't feel like I'm being engaged creatively. How do I communicate that I don't like how I'm being used without seeming...

The End Of Legacy Social Platforms & How Churches Should Adjust 17.08.2022

Send in your question via text to 1-800-485-3139. Question #1 (01:13): Do you plan to talk about the upcoming changes with Facebook? Will the intention to show us more viral/ad content and less from friends and people we follow severely restrict Facebook's usefulness as a platform for engagement? Should we look for alternatives? Question #2 (17:48): Wanted to get your opinion on a possible engagem...

My Best Advice For New Church Plants & Church Creative Freelancers 10.08.2022

Send in your question via text to 1-800-485-3139. Question #1 (02:51): Any advice for a new church plant? Question #2 (20:21): What would be your greatest advice for someone starting freelance church media work? Question #3 (24:37): Do you ever think you're wrong about church practices or trends that you teach us? Question #4 (26:48): Do you feel old yet around teenagers?

What Worries Me About The Future Of The Church 03.08.2022

Send in your question via text to 1-800-485-3139. Question #1 (01:46): What worries you most about the future of the church? Question #2 (21:26): Is an automated follow up text from the pastor an appropriate way to stay in contact with new visitors? Question #3 (25:57): What's the WHY behind what you do? And why do you think it's important for most people to know their WHY? Question #4 (37:08): Wh...

Naming Your Church, Your First 6 Months In A New Ministry & Crypto Donations 27.07.2022

Send in your question via text to 1-800-485-3139. Question #1 (02:52): If you were going to CHOOSE a name for a church - what options might you consider? Question #2 (14:31): I'm a first time communications director! There's so much advice for what to do in communications but I really just need advice on what I should focus on for the first 6 months. Question #3 (20:46): Should churches be setting...

The Dirty Little Secret Of Church Giving Providers 20.07.2022

Send in your question via text to 1-800-485-3139. Question #1 (02:06): Why do some church giving providers charge zero dollars per month? What's that about? Question #2 (10:44): Brady, can't companies just charge what they want? Question #3 (12:45): Brady, aren't you just talking about this because your company stands to make money? Question #4 (33:25): Brady, this isn't a good look. Why attack a...

Church Photo Release Forms, Older Church Members, & Best Church Coffee Choices 13.07.2022

Send in your question via text to 1-800-485-3139. Question #1 (01:20): How do we use pictures appropriately and deal with privacy issues?  Question #2 (10:53): Do you know of any good best practices for engaging older, not really technically inclined?  Question #3 (24:17): If a church wants to set a coffee station/connection area in the lobby, but you don't want to serve Folgers; what's the best a...

How To Grow Your Church Organically On Social Media 06.07.2022

Send in your question via text to 1-800-485-3139. Question #1 (00:49): For a church of about 60, what do you recommend you focus on with social media when trying to grow your church? Question #2 (13:36): As the staff leader of the production team at my church, how do I balance the growth of volunteer leaders with over asking them?  Question #3 (18:13): Last year we launched a TikTok account as a w...

Church Plant Social Strategy, Facebook Ads In 2022, & In-House Creatives vs. Outsourcing 29.06.2022

Send in your question via text to 1-800-485-3139. Question #1 (01:25): I am a church planter and we've been meeting with our launch team for over three months. What kind of social posts should we be doing? I really want the social media launch to be intentional. Question #2 (09:48): When reviewing your advice on Facebook ads, the tendency was towards still images advertising for bridge events. How...

From Visitors To Members, Internal Communication, & Church Podcast Advice 22.06.2022

Send in your question via text to 1-800-485-3139. Question #1 (01:21): Our new guest follow-up system is working. But how do we now transition people from returning guests to integrated members? Question #2 (13:20): Ways for churches to build online through video without having one person become "the face"? Question #3 (21:26): Any recommendations, advice, best practices for  internal communicatio...

Dealing With Social Media Skeptics, Follow-Back Strategy, & Posting Philosophy 08.06.2022

Send in your question via text to 1-800-485-3139. Question #1 (01:00): Do you post for the congregation you have or for the congregation you want? Question #2 (09:38): Do you think it's a good move for a church's IG to follow back everyone who follows you? Question #3 (13:26): What would you say is the best way to institute change in people's perceptions of social media? Question #4 (23:32): Brady...

The Triple S Framework, Best Times To Post On Instagram, Church Surveys 01.06.2022

Send in your question via text to 1-800-485-3139. Question #1 (00:50): What are good ways to get feedback and a pulse on your community? Do you use surveys (and if so, what should they include?), focus groups, something else? How do you invite community feedback? Question #2 (08:00): I'm putting together a presentation to advocate for more hours in my role at my church citing that social media nee...

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