Pro Church Tools
The Pro Church Tools Show with Brady Shearer
Helping your church navigate the biggest communication shift in 500 years. Hosted by Brady Shearer and Alexander Mills.
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Pro Church Tools
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Podcast website
Latest episode
Jul 8, 2026
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Episodes
163 - Growing Your Church Through Direct Response Marketing with Adrian Hummel 23.05.2017 49:26
http://prochurchtools.com/163 - It can be difficult to know how to transition marketing principles into the life of a church. Adrian breaks down how direct marketing can benefit us.
5 Times I Massively Failed 22.05.2017 23:16
Experimentation is key to winning. But experimentation more often than not leads to failure. In this episode, Brady shares 5 times he massively failed, and how those failures eventually lead to the biggest win of his life.
Old Fashioned Pastors, Consistent Church Branding & Being Camera Shy | #AskBrady Episode 16 19.05.2017 25:09
Watch the video version of this episode of The #AskBrady Show here: https://www.youtube.com/user/ProChurchTools -- #TIMESTAMPS: 1:53 - How do you get church members to not act shy or get them comfortable with post church interviews? 9:01 - What can I say to my pastor the help him understand the value of social media, website and videos, when he says I'm "neglecting" the important things. 15:24 -...
Don't Fall For The Auto-Updating Trap 17.05.2017 17:49
Do you wish your church's website auto-updated itself? Don't. You can't skip the work and expect to build a vibrant online presence. Our churches deserve better than that.
162 - The Emerging World Of Church Software with Eric Hoekendorf 16.05.2017 56:18
http://prochurchtools.com/162 - Eric joins us to discuss the role software plays in the church, and where it's going in the future.
Asking For Facebook Reviews, Boosting Posts & Using Copyrighted Content | #AskBrady Episode 15 12.05.2017 30:36
Watch the video version of this episode of The #AskBrady Show here: https://www.youtube.com/user/ProChurchTools -- #TIMESTAMPS: 1:45 - How important is it to encourage our church members to review us on Facebook? 8:45 - What are you thoughts on side navigation vs top of the site navigation? 15:49 - When, if ever, is it appropriate to "boost" a Facebook post rather than creating a Facebook ad? 24...
Announcement Slides, Daily Posting & Brady's Top 5 Books On Storytelling | #AskBrady Episode 14 05.05.2017 27:23
Watch the video version of this episode of The #AskBrady Show here: https://www.youtube.com/user/ProChurchTools -- 1. A Million Miles In A Thousand Years by Donald Miller 2. Story by Robert McKee 3. Wired For Story by Lisa Cron 4. TED Talks Storytelling by Akash Karia 5. The Storytelling Animal by Jonathan Gottschall #TIMESTAMPS: 5:02 - What information should we keep on our website vs what we...
The New World Of Church Websites 30.04.2017 19:49
We're heading into a new world of church websites...and we're looking for pioneers to join us in this new world. Is that you?
Connection Card Collection, Conflicting Church App Stats & Outsourcing | #AskBrady Episode 13 28.04.2017 31:27
Watch the video version of this episode of The #AskBrady Show here: https://www.youtube.com/user/ProChurchTools -- #TIMESTAMPS: 6:36 - State of the Plate says that giving goes up with a giving app, but in general church apps are bad and stats say aren't used. Any clarity to those two opposing thoughts? 16:16 - What are the best practises for collecting the connection card? 20:44 - What should I do...
Why Does Every Project End This Way? 24.04.2017 19:20
Nucleus launches in 26 hours and Brady still has never seen the homepage. Why does every creative project come down to absolute last minute?
Multi Campus Websites, Seniors vs The Online Central Hub, & Push Notifications | #AskBrady Episode 12 21.04.2017 21:28
Watch the video version of this episode of The #AskBrady Show here: https://www.youtube.com/user/ProChurchTools -- #TIMESTAMPS: 7:52 - Can you advise the best way to make a multi campus church website that is still visitor friendly? 10:07 - What is the best way to bridge the 30 seconds between the worship and the message? Is a generic bumper appropriate and practical? 12:45 - For those that will b...
161 - 7 Shocking Church Giving Stats with Dean Sweetman 18.04.2017 48:45
http://prochurchtools.com/ 161 - As an organization that relies on giving, churches worry about low giving periods. Dean talks about why the summer slump is actually a myth.
The Greatest Small Church Website I've Ever Seen 15.04.2017 24:11
This week I published an article called 3 Smaller Church Websites We Can All Learn. In the comments of this article, a church of ~200 shared their website and it absolutely blew me away.
Integrating Your Website And Central Hub, Wearing Multiple Hats, & Nucleus | #AskBrady Episode 11 13.04.2017 35:40
Watch the video version of this episode of The #AskBrady Show here: https://www.youtube.com/user/ProChurchTools -- #TIMESTAMPS: 6:20 - Is there a way to integrate the church's website and the central hub website? 13:58 - How often do you email new people in your church and what do you send them? 20:38 - How do you manage your time between all the hats we carry? 27:08 - A few people in our church w...
160 - How To Be A Church Known For Something with Mark MacDonald 11.04.2017 48:31
http://prochurchtools.com/ 160 - Trust is the foundation for productive communication. Mark shares how to become a church that is known for something, and why that's important.
Everything Works...And That's The Problem 09.04.2017 21:28
Billboards? They work. Direct mail? It works too. And this is what makes them so deceptive.
3 Ways To Respond To Negative Facebook Comments 09.04.2017 21:38
When you begin reaching out to your community using Facebook, it's inevitable that you're going to upset someone. So how do you respond when they post a nasty comment on your Facebook post? Here are you 3 options.
Brady's 26th Birthday, The Central Hub, & Social Media Cross-Posting | #AskBrady Episode 10 07.04.2017 20:50
Watch the video version of this episode of The #AskBrady Show here: https://www.youtube.com/user/ProChurchTools -- #TIMESTAMPS: 3:22 - If you have a central hub that you direct all your next steps to, can you still have a physical place for next steps on Sunday morning? 7:17 - Would you say its better to have your churches Facebook linked to Twitter than not to have a twitter presence at all? 10:3...
159 - Reaching People Far From God With Google AdWords with Chad Hugghins 04.04.2017 52:47
http://prochurchtools.com/ 159 - The internet has given us the ability to reach a wider audience than ever before, but optimizing the opportunity can be intimidating. Chad talks about how to use Google AdWords to reach those who are far from God.
The 4 Quadrants Of Predictable Success 03.04.2017 34:11
Why does the church down the road from you grow while your church's numbers stay the same? Are they just praying harder? Does God love them more? These are the 4 quadrants of success that I believe are the equation for reaching your goals.
The Secret Sauce To Repeating Church Announcements Without Being Boring 02.04.2017 21:45
For the last couple of weeks I've presented the same announcements to our church each week. How do I keep these announcements fresh and inspiring each week? This is the secret sauce...
My Favorite Church Websites, Stubborn Leaders, & Mac vs. PC | #AskBrady Episode 9 31.03.2017 36:48
Watch the video version of this episode of The #AskBrady Show here: https://www.youtube.com/user/ProChurchTools -- #TIMESTAMPS: 2:18 - How should churches use Twitter? Should we be creating original Twitter content? 9:01 - How can a church media team that consists of volunteers with jobs in the digital marketing field be respectful and submissive of the pastors in charge, but at the same time, gui...
Facebook Stories??? Here We Go Again... 31.03.2017 26:36
Facebook Stories officially rolled out this week. Nearly every church enjoys their biggest social presence on Facebook. So what does this mean for the future of Facebook and our churches?
The Promo Perspective Shift You Need To Make 29.03.2017 17:36
I saw a Facebook video that a pastor published promoting his church's upcoming Easter experiences last week. The video was only 39 seconds long so I transcribed it to share with you.
158 - Surviving A Church PR Crisis with Justin Dean 28.03.2017 51:19
http://prochurchtools.com/ 158 - Churches work really hard to avoid crisis, but Justin talks about how to handle it if the worst happens.
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