The Pro Church Tools Show with Brady Shearer

You're ready. You want to make a Facebook Ad for your church. Brady shares 11 tools that you can use to help maximize the effectiveness of your Facebook Ad. What's In This Session? #1: Facebook Text Overlay Tool (1:09) #2: Facebook Page App (2:00) #3: AdEspresso (2:47) #4: Qwaya (3:45) #5: CoSchedule Headline Analyzer (4:18) #6: Click Funnels (4:45) #7: OptimizePress (5:20) #8: Hotjar (5:36) #9: i...

Brady shares three more examples from real churches of Facebook ads that they ran. He talks through the details of their campaigns, as well as their results.   What's In This Session? Example #1: Dear Mom & Dad (0:57) Example #2: Christmas (3:26) Example #3: Parents (6:58)   Show Notes & Resources Mentioned 3 Successful Facebook Ads From Real Churches | Ep. #171 The Perfect Church Homepage Infogra...

If you're skeptical about using Facebook ads for your church, Brady is here to set your mind at ease. He shares 3 examples of churches who used Facebook ads to promote their church, and the results that each church saw.   What's In This Session? Example #1: Easter (0:54) Example #2: Fall Festival (3:45) Example #3: Service Promotion (5:49)   Show Notes & Resources Mentioned How To Run Facebook Ads...

Facebook Ads are the best platform for outreach and marketing for your church when it comes to reaching people beyond the four walls of your church. Brady explains how to get started.   What's In This Session? Alex's success story (1:01) Step #1: Understand the nature of how users are using Facebook (2:43) Step #2: Find the intersection between faith and culture (3:40) Step #3: Landing page with s...

It's difficult to get a new visitor to attend your church for the first time, and although it's easier to get them to return, it's still challenging. Brady discusses how to make this process easier.   What's In This Session? #1: Feeling over function (0:56) #2: Know the guest (3:47) #3: Think scene by scene (6:17)   Show Notes & Resources Mentioned The Comeback Effect by Jonathan Malm Nucleus The...

Brady has received several messages asking how to find more motivated and reliable volunteers for your church ministries. He gives 6 ideas to help encourage motivation.   What's In This Session? Brady received multiple DMs asking about volunteers (0:24) You can only control what you can control (1:07) Motivation Idea #1: Tell them EXACTLY what you want them to do (2:15) Motivation Idea #2: Demonst...

YouTube is the second largest search engine, but currently there are not a lot of churches using the platform well. Brady responds to churches wondering what kind of content to create.   What's In This Session? Why I love YouTube (0:33) Step #1: Enter a search (1:01) Step #2: Visit the channel page, click on "videos" and then sort them by most popular (1:38) Step #3: Create a list of popular video...

Even with the shifting landscape of digital media, email is currently still the best way to market your church and communicate with your existing audience. Brady discusses how to write a great email newsletter for your church.   What's In This Session? After your website, email is still the most effective communication tools (0:33) #1: Plain text email (1:24) #2: One link (2:42) #3: Multiple CTAs...

Brady pulls from his experience running a full and part-time staff of around twenty people to answer the question - "How do I increase staff productivity?"   What's In This Session? Monday meeting (1:11) Trello boards (2:10) Slack for team communication (2:39) Set deadlines (3:14) Autonomy (4:31) Team building & environment (6:21) Have the right North Star (7:47)   Show Notes & Resources Mentioned...

Brady received a message from a member of Pro Church Nation asking for tips on how to give announcements from stage, being an onstage host - basically on stage speaking as a whole. Today he shares his best tips.   What's In This Session? #1: Hold the mic in a consistent spot (1:31) #2: Pitch and pace (3:56) #3: Transitions (5;38) #4: Eye contact (7:20) #5: Hand movements (8:40)   Show Notes & Reso...

Your YouTube thumbnail contributes substantially to whether someone chooses to click and watch your video, or scroll right past. Brady shares the 3 elements every thumbnail needs.   What's In This Session? Example #1: The Super Church Lobby Kiosk (0:41) Example #2: Dysfunctional Comfort (0:46) Part #1: Smiling human face (0:58) Part #2: Bright colors (3:00) Part #3: Big bold text (5:26) Bonus tip:...

Everyday we put out a brand new episode of Pro Church Daily because we know that digital is difficult. Brady discusses the importance of studying and understanding the strategies of other churches.   What's In This Session? Studying strategies vs. copying tactics (1:48) Size difference (2:12) Elevation's sermons & search terms (3:05) Copying tactics (4:03) Context (5:45) Why is it dangerous? (7:23...

Brady shares a message that he received from someone claiming that prioritizing younger generations would be a mistake, especially financially. A common attitude we have seen in the church. Brady takes some time to respond.   What's In This Session? YouTube as a search engine (1:10) Brady's experience with church keywords (1:36) The results (2:39) The bottom line (3:53) Go to people (4:58) Good ne...

Gen Z are those who were born between the years of 1999 and 2015. This means that they are now entering college and the workforce, and it's important that we start talking about them.   What's In This Session? Who is Gen Z? (0:20) The Facebook thread (1:16) Jonathan Malm's comment (1:48) YouTube (3:44) Authenticity (5:41) Responsibilities (6:56) Action orientated (8:01)   Show Notes & Resources Me...

Perspective is so important when it comes to your ability to execute both individually and organizationally. If you're a smaller church and struggle with feeling disappointed by this status, Brady wants to shift your perspective by sharing why being a small church is actually a good thing.   What's In This Session? "Whether you think you can, or you think you can't, you're right." - Henry Ford (0:...

Alex and Brady recently returned from a trip to Utah where they spent the majority of their time capturing aerial footage. They share 9 tips the Storytape team has compiled from their experience.   What's In This Session? #1: Get legal (1:54) #2: Magic hour (2:41) #3: National park alternatives (4:10) #4: Shoot in 30p and slow down to 24p in post (5:21) #5: Lookouts/viewpoints (6:47) #6: Have a pl...

Jeff Bezos, the CEO & Founder of Amazon, shared in a recent interview that in a world that is constantly changing it's actually easier to answer the question of what won't change. Brady answers this question for churches.   What's In This Session? Jeff Bezos' letter (1:06) #1: Storytelling (4:59) #2: Attention (6:24) #3: Hope, Community, & Purpose (7:50)   Show Notes & Resources Mentioned The Ulti...

We recently overhauled a bunch of pages on our Nucleus website. The reason for this is our belief that everything we do needs to demonstrate our desire to help churches accomplish their mission. Brady shares how this same shift can help your church.   What's In This Session? Common marketing statements (2:42) Your focus should be accomplishing your mission (3:52) Limited resources (4:00) Emotion-b...

YouTube is the second largest search engine in the world and the second most visited website in the world. Brady shares the checklist we use for our YouTube videos.   What's In This Session? #1. Keyword Research (2:01) #2. Intro (3:01) #3. Length (3:37) #4. Talk Shock (4:21) #5. Call To Action (5:37) #6. Thumbnail (6:17) #7. End Card (7:00) #8. Title (7:20) #9. Description (7:44) #10. Tags (8:21)...

The Instagram question sticker is another example of how social media is ever evolving. Brady talks through how this new feature works, and how to use it for your church.   What's In This Session? A way to start conversation (1:26) How it works (3:13) Idea #1: Prayer requests (3:49) Idea #2: Fun questions (4:41) Idea #3: Ask the pastor (6:23) Idea #4: Customer feedback (7:31) Idea #5: Contest (8:0...

It's important to remain consistent across social media platforms both visually and the type of content you post. Consistency builds trust with your audience.   What's In This Session? Why consistency is important (0:39) Profile picture (1:25) The description (3:03) McDonald's and branding (5:45) Style guide (7:53)   Show Notes & Resources Mentioned Adam McLaughlin WordSwag Pro Church Tools Pro Ch...

"You can do anything, but you can't do everything." Brady discusses how this saying applies to your church's social media usage and communication strategy.   What's In This Session? You can do anything, but you can't do everything (0:55) Your North star: attention (3:49) At-Bats (5:05) Business success (6:18) Fishers (6:36) Measure attention -> then measure engagement -> then measure next steps (8...

We love sharing success stories from real churches that prove the content and strategies we share on Pro Church Tools works. Alex discusses a success story that was sent to him.   What's In This Session? How do we increase shares on Facebook? (0:48) Ultimate form of public endorsement (1:24) The content needs to be share worthy (1:44) The contest (2:13) The results (2:52)   Show Notes & Resources...

IGTV is the newest part of the Instagram platform. Brady and Alex discuss what IGTV is, the features it includes, and how to use it as part of your ministry's communication strategy.   What's In This Session? What is IGTV? (0:32) Stat #1: Teens are watching 40% less TV than 5 years ago (3:52) Stat #2: Instagram users are watching 60% more videos than last year (4:08) Video must be vertical (4:38)...

Sometimes when you're wanting to go all in on a project, or rebrand, you want the best of the best when it comes to typography choices. Our designer, Eric, has compiled a list of premium font resources.   What's In This Session? #1: Klim (2:06) #2: Lineto (3:16) #3: Optimo (3:43) #4: Typotheque (4:31) #5: Production Type (4:34) #6: SwissType Faces (4:36) #7: Typography (4:43) #8: Darden Studio (4:...