The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing

Why do restaurants list a $200 bottle of Bordeaux next to a $40 one? In this episode of The Pricing Marketing Podcast, Lucas and Luna dissect 'the Chateau effect' — a pricing strategy where a conspicuously expensive decoy makes the mid-tier option feel like a steal. Using real data from a Napa Valley tasting room and a 2019 study by marketing professor Dr. Nailya Ordabayeva, they show how a single...

Episode 3 of The Pricing Marketing Podcast with Fexingo dives into the decoy effect — the pricing tactic where an intentionally unattractive third option makes one of the other two seem irresistible. Lucas and Luna use the classic 'Economist subscription' experiment and a real-world popcorn pricing case from a movie theater chain to show how decoys shape consumer decisions. They break down why the...

Lucas and Luna break down the decoy effect in pricing, using a real-world example from The Economist's 2009 subscription experiment. They explain how a deliberately unattractive middle option — the decoy — nudges customers toward the most profitable choice, and why every SaaS company from Apple to Netflix uses this tactic. Luna shares a contrarian take on when not to use a decoy, and they discuss...

In the premiere episode of The Pricing Marketing Podcast, Lucas and Luna use a single concrete example—the 1626 sale of Manhattan for 24 dollars' worth of trinkets—to unpack the psychological machinery of price anchoring, bundling, and conversion pricing. They trace how a modern SaaS company, Notion, bundles features into tiers that anchor users to a high-value 'free' tier, then nudges them toward...